Sales & Marketing Intelligence Analyst

Sales & Marketing Intelligence Analyst

Porto Alegre  

Who We Are

In 2021, Poatek was acquired by WillowTree, an award-winning digital product consultancy recognized as one of the fastest growing and best places to work in the United States. Now a TELUS Digital company, with offices across the globe, we continue to partner with the world’s leading brands, such as Hilton, HBO, PepsiCo, Domino’s and more, to design, build, and transform their digital products and strategies. We’re looking to grow our Poatek offices in Brazil with top talent excited to collaborate with team members across the globe to deliver innovative solutions for our clients.

Location

Our Sales & Marketing Intelligence Analyst  is an integral part of our team at Poatek. To help retain our deep culture of collaboration, this role will maintain an in-office presence in a hybrid capacity in our Porto Alegre office. 

The Opportunity

As a Sales & Marketing Intelligence Analyst at Poatek you will be a key player in our organization who augments our go to market strategy by finding, understanding, and actioning insights that help us to deliver the right message to the right audience at the right time. Working closely with the VP of Demand Generation this role will help us to understand our market, identify prospects, and track their progress through the marketing funnel to surface higher probability conversion opportunities for Sales & Marketing leadership. 

Responsibilities

• Source intelligence for "always on" sales plays including tracking job changes, periodically revisiting old opportunities, tracking advertising and email engagements, and otherwise monitoring signal intelligence. 
• Understand who is engaging with our website, content, social channels, and paid media to track funnel movement of Target Accounts and seek to de-anonymize individuals from within the cohort. 
• Analyze target accounts to identify prospects and align those personas with Poatek and WillowTree's service lines and marketing offers. 
• Conduct 'social proximity" audits to make connections between prospects and WillowTree employees and ambassadors.
• Support the events team by identifying prospects attending events and sorting post-event lists. 
• Enrich existing data sources using a mix of data sources including our CRM and publicly available information. 
• Support audience building for advertising, email campaigns, and event prospecting. 
• Help to develop and evolve target accounts lists for each of vertical and subsectors. 

Qualifications

• Excellent project management skills, with the ability to manage multiple tasks and priorities.
• Interpersonal and communication skills to collaborate effectively with cross-functional teams.
• Analytical and problem-solving abilities, coupled with the talent to make data-driven recommendations.
• Working knowledge of our industry (IT consulting and outsourcing) and/or deep knowledge of one or more of WillowTree's core verticals or service lines.
• Experience working with Salesforce is a great plus

Why Poatek?What We Offer:

• Be part of an innovative consultancy with a human-centered and culture with opportunities for ownership and professional growth
• Competitive salary and benefits package (annual bonus)
• Opportunity to work on innovative agile projects with other high-performing, passionate team members from all over the globe (international travel opportunities)
• Collaborative work environment that encourages continuous learning and professional development (including English classes, support in national and international courses,
• Flexible work hours and autonomy
• Voucher for health activities, food allowance, in-office snacks, drinks, and games

If you love IT as much as we do, we look forward to meeting you!

Equality is a principle here at Poatek. We are committed to building an inclusive team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Therefore we provide equal employment opportunities to all employees and applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, age, or disability.

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