The Role
Drives school enrollment and brand awareness through admissions outreach, lead generation, parent and student counseling, digital and traditional marketing campaigns, community partnerships, school tours, and promotional events. Analyzes competitor activity and market trends to strengthen the school’s market position and meet student intake targets.
Summary Generated by Built In
A Sales/Marketing Executive in a school drives enrollment and brand awareness by developing promotional strategies, building relationships with parents and the community, and managing admissions outreach. They are responsible for meeting student intake targets, conducting school tours, and organizing events to promote educational programs.
Key Responsibilities
- Admissions & Sales: Generate leads, conduct counseling sessions for prospective parents/students, and drive enrollment targets.
- Marketing & Brand Awareness: Develop and execute marketing plans, including digital campaigns, social media management, and traditional advertising (ATL/BTL).
- Outreach & Networking: Build partnerships with local communities, kindergartens, and other institutions to build a prospect pipeline.
- Event Management: Plan and execute school open days, campus tours, educational workshops, and marketing stalls.
- Market Intelligence: Analyze competitor activity and trends to improve the school's market position.
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The Company
What We Do
NIMT Educational Institutions is a multidisciplinary education group in North India, operating 17+ institutions across five campuses in Greater Noida, Ghaziabad, and Kotputli Jaipur. Founded in 1995, it offers 36+ programs spanning medicine, law, management, education, pharmacy, technology, allied health, and K–12 schooling. Its model combines professional degrees, diplomas, practical training, industry partnerships, and campus-based learning for students across multiple disciplines.






