Sales/ Marketing Coordinator

Job Summary: 

We are seeking a creative and results-driven Marketing and Sales Associate to join our South African team. The ideal candidate will be responsible for developing and executing marketing strategies, managing events and campaigns, and analyzing performance metrics to enhance brand visibility and drive sales growth.  Provide support to the Sales Team to meet their objectives, which includes taking initiative in managing schedules, provide full support to the sales activities and different lines of business, track revenue and generate sales reports, as well as provide high levels of customer service and prioritize customer requests.  

Key Marketing Associate Responsibilities:

Develop Marketing Strategies:

• Create and implement comprehensive marketing plans to achieve business objectives.
• Conduct market research to identify target audiences, market trends, and competition.

Campaign Management:

• Plan, execute, and monitor marketing campaigns across various channels (digital, social media, email, etc.).
• Collaborate with cross-functional teams to ensure alignment and effective execution of marketing initiatives.

Communication Strategy Development:

• Develop and execute communication plans aligned with marketing goals.
• Identify target audiences and tailor messages to effectively reach them.

Content Creation:

• Review and edit a variety of content, including press releases, articles, newsletters, speeches, and social media posts.
• Ensure all content adheres to brand guidelines and maintains a consistent tone and voice.
• Develop marketing materials such as brochures, flyers, presentations, and advertisements.

Internal Communications:

• Manage internal communication channels, ensuring employees are informed about company news, updates, and events collaborated with HR.

Social Media Management:

• Manage and grow the company’s social media presence by creating engaging content and interacting with followers.
• Monitor social media trends and analytics to optimize performance.

Performance Analysis:

• Track and analyze marketing campaign performance using tools such as Google Analytics, social media insights, and other reporting software.
• Provide regular reports and recommendations based on data analysis.

Budget Management:

• Assist in creation and management of the marketing budget, ensuring effective allocation of resources for maximum ROI.

Sales Collaboration:

• Work closely with the sales team to ensure marketing efforts align with sales strategies and goals.
• Use Pega and Hubspot to implement marketing programs

Events:

• Work with the sales teams to support the delivery of high quality events to help raise company and product awareness amongst targeted audiences.
• Coordinate and execute participation in online and physical events including tradeshows, seminars, webinars & dinners including managing allocated budget, coordinating staffing requirements, reviewing contract deliverables, stand design & production, arranging deliveries & giveaways.
• Liaise with external vendors and other internal stakeholders during the event planning process to ensure everything is progressing, monitoring their progress to ensure quality control.
• Manage annual events calendar in Monday.com, ensuring one up to date calendar for all to view.
• Research new event opportunities, sourcing prospectus & costings for the team to review.
• Work with corporate marketing to ensure brand consistency within event stands & digital assets.
• Manage event data imports to CRM/marketing automation tool
• Support the coordination of event promotion and communications with the wider marketing team including social media graphics, event web pages, pega emails.
• Assist with post event reporting & success analysis.

Sales Associate Job Summary: 

Key Sales Associate Responsibilities:

• Carry out general administrative duties within the sales team in preparation of:
• Sales documents and proposals
• Tender responses 
• Sales reports
• Agreements and contracts
• Sales research papers
• Correspondence
• Letters and emails
• Customer billing and reporgraphics

• Work closely with the sales team to generate pipeline management reports, internal regular reports such as monthly and regional reports, and handle external delivery documents.
• Liaise with Corporate and Regional offices on contracts, pricing processes and procedure.
• Liaise with Finance, Marketing, Technical team etc. for close loop and smooth the overall business process.
• Handle inquiries and provide information where appropriate internally and externally.
• Co-ordinate the periodic sales meeting, provide data reference on sales pipeline and budget forecast.
• Maintain and manage the CRM (Pega) and other internal systems to ensure optimal efficiency and use.
• Provide support to the sales team during the partner offer and onboarding process.
• Create analytical reports/dashboards to improve the business development and support adhoc activities.

Qualifications:

• At least 5 years experience in a similar role.
• Proficient in digital marketing tools and platforms e.g. CRM software and social media.
• Excellent written and verbal communication skills.
• Strong interpersonal skills and the ability to build relationships with diverse stakeholders.
• Ability to work independently and collaboratively in a fast-paced environment., making decisions quickly.
• Creative thinker with strong problem-solving skills.
• A high level of discretion, confidentially & professionalism
• Proficient in MS Office products with high levels of skill in Word, Excel and Powerpoint.