SALES MANAGER
Position Title: Sales Manager
Department: Sales
Reports To: Director of Sales
POSITION SUMMARY:
The Sales Manager is responsible for leading inside sales operations and driving revenue growth across Open Road Brands and Allied Brands. This role combines sales leadership, relationship management, and operational coordination to align cross-selling initiatives, support external sales representatives, and strengthen key customer partnerships. The position balances strategic planning with hands-on execution, ensuring brand strategy, pricing, and account priorities are consistently supported. The Sales Manager plays a critical role in expanding distribution, increasing account penetration, and driving overall sales performance.
WHAT A TYPICAL DAY LOOKS LIKE FOR THIS ROLE AT OPEN ROAD BRANDS:
- Manage day-to-day inside sales operations and customer engagement activities
- Drive cross-selling initiatives across Open Road Brands and Allied Brands
- Support and coordinate efforts with external sales representatives to ensure brand alignment and account focus
- Manage a portfolio of key customer accounts, supporting growth, new store expansion, and ongoing account performance
- Align sales execution with brand strategy, pricing structure, and account priorities
- Coordinate trade show planning, execution, and follow-up activities
- Track, develop, and manage key performance indicators (KPIs) related to inside sales performance
- Build and maintain strong customer relationships to support retention and revenue growth
- Collaborate with internal teams, including product, operations, marketing, and finance to support account success
- Identify opportunities to improve sales processes, communication, and account support strategies
- Provide performance feedback, reporting, and insights to sales leadership
- Support future development of inside sales structure and best practices
- Perform additional duties as assigned
PREFERRED SKILLS, KNOWLEDGE, AND ABILITIES:
- Bachelor’s degree preferred or equivalent relevant sales experience
- Experience in inside sales, account management, or sales operations
- Strong leadership, relationship-building, and communication skills
- Proven ability to manage multiple accounts and priorities in a fast-paced environment
- Strong organizational and problem-solving abilities
- Proficiency in Microsoft Office and CRM or sales tracking tools
- Commercially minded with an understanding of pricing, margin, and brand strategy
- Ability to collaborate effectively across internal and external teams
PHYSICAL + WORK REQUIREMENTS
- Office-based role
- Ability to sit, stand, and work at a computer for extended periods
- Occasional travel may be required for trade shows, customer meetings, or company events
Qualifications
Skills Required
- Bachelor's degree preferred or equivalent relevant sales experience
- Experience in inside sales, account management, or sales operations
- Strong leadership, relationship-building, and communication skills
- Proficiency in Microsoft Office and CRM or sales tracking tools
What We Do
Open Road Brands is a lifestyle consumer products company specializing in distinctive collections for the home, featuring pop culture-inspired wall art, home decor, gifts, and functional items. They partner with iconic licensed brands to create high-margin, fast-turning merchandise.
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