Description
Oakland, CA | Audi | Luxury European | Variable ops | Desk manager | Sales management experience required | Luxury brand experience preferred | East Bay | Bay Area | Veterans encouraged to apply | $72,000 - $150,000+/yr
IS THIS YOU?
• You're a proven sales manager or desk manager with 2+ years of experience -- you desk deals accurately and develop consultants through coaching
• You're ready to lead the floor at an East Bay Audi store where buyers are informed and expect a polished, pressure-free experience
WHO WE ARE
Audi Oakland is part of Swickard Auto Group, a hospitality company in the retail automotive space built on one idea -- be the favorite of our guests, our employees, and our manufacturing partners. We operate 40+ dealerships across the West Coast, Alaska, and Hawaii, and whether you're in Oakland or Anchorage, the standard is the same. Do right by people, every time.
WHAT YOU'LL DO
• Lead the sales floor daily -- desk deals, manage consultant performance, and hold the guest experience standard from first contact through delivery
• Coach and develop the sales consultant team through regular one-on-ones, CRM reviews, and clear performance expectations
• Structure deals with accuracy and integrity, presenting options that serve the guest while protecting store gross
• Track and hold the team accountable to key metrics -- closing ratio, units, gross per vehicle, lead response time, and CRM compliance
• Partner with finance on clean deal handoffs and a smooth purchase process
• Manage floor coverage, scheduling, and staffing
• Recruit, interview, and onboard sales consultants with the General Manager
• Handle guest escalations with composure and a solution-first approach
WHAT WE'RE LOOKING FOR
• 2+ years of Sales Manager or desk manager experience at a franchised dealership -- required
• Audi, Volkswagen, or luxury brand sales management experience a meaningful advantage
• Confident at the desk -- you structure deals quickly and accurately without losing the guest relationship
• Coaching-first leadership -- you develop your consultants rather than managing around them
• Strong CRM discipline -- you hold the team to consistent follow-up and model it yourself
• DMS experience preferred -- CDK, Reynolds & Reynolds, DealerSocket, Tekion, or equivalent
• Valid driver's license with a clean driving record
WHAT WE OFFER
• OTE of $72,000 - $150,000+/yr
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Career path -- strong Sales Managers at Swickard grow into GSM and General Manager roles across a 40+ rooftop organization
• Employee vehicle purchase and service discounts
WHY AUDI OAKLAND
• The East Bay's buyers are diverse, tech-literate, and well-researched -- a sales manager who runs a transparent, polished floor earns their trust and their referrals
• Audi's performance lineup and growing electric models give a sales manager real product depth to coach around
• A sales manager who builds a disciplined, hospitality-first floor here builds repeat business that carries month to month
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the operating standard for the sales floor
If you're a proven sales manager ready to lead a hospitality-first Audi floor in the East Bay -- apply
Skills Required
- 2+ years of Sales Manager or desk manager experience at a franchised dealership
- Valid driver's license with a clean driving record
- Audi, Volkswagen, or luxury brand sales management experience
- Experience with DMS platforms such as CDK, Reynolds & Reynolds, DealerSocket, Tekion, or equivalent
Swickard Auto Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Swickard Auto Group and has not been reviewed or approved by Swickard Auto Group.
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Strong & Reliable Incentives — Performance-linked pay in sales and finance can deliver strong earnings, with high performers in sales-heavy or leadership roles described as doing well. Several role ranges indicate six‑figure on‑target potential where volume and plan stability exist.
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Flexible Benefits — The package consistently features medical, dental, vision, life insurance, PTO/holidays, discounts, a 401(k), HSA options, and even pet insurance. Company materials and job postings present this breadth across stores.
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Parental & Family Support — Parental leave and FMLA are explicitly listed alongside core medical coverage. This inclusion signals family‑oriented support as part of the standard offering.
Swickard Auto Group Insights
What We Do
Swickard Auto Group is a leading national automotive retailer and one of the West Coast's largest privately owned dealership groups. Operating over 50 franchises across six states, including Alaska, Hawaii, Washington, Oregon, California, and Texas, they specialize in luxury and premium automotive brands. The company is dedicated to redefining the car buying experience by combining operational excellence with a deep-rooted culture of hospitality and community commitment.
