Description
Redwood City, CA | Toyota | Japanese brand | Variable ops | Desk manager | Sales management experience required | High volume | Peninsula | Bay Area | Silicon Valley | Veterans encouraged to apply | $72,000 - $180,000+ OTE
IS THIS YOU?
• You're a proven sales manager or desk manager with 2+ years of experience -- you desk deals accurately, develop consultants through coaching, and your team's closing ratio and CSI reflect the culture you've built
• You're ready to lead the floor at one of the Bay Area Peninsula's highest-volume Toyota stores, where a fast-moving, diverse buyer base rewards a sales manager who runs a disciplined, guest-first operation
WHO WE ARE
Toyota 101 is part of Swickard Auto Group, a hospitality company in the retail automotive space built on one idea -- be the favorite of our guests, our employees, and our manufacturing partners. We operate 40+ dealerships across the West Coast, Alaska, and Hawaii, and whether you're in Redwood City or Anchorage, the standard is the same. Do right by people, every time.
WHAT YOU'LL DO
• Lead the sales floor daily -- desk deals, manage consultant performance, and maintain the guest experience standard from first contact through delivery
• Coach and develop the sales consultant team -- reviewing CRM activity, conducting one-on-ones, and building the habits that drive consistent monthly performance
• Structure deals with accuracy and integrity -- presenting options that genuinely serve the guest while protecting store gross
• Monitor and hold the team accountable to key metrics -- closing ratio, units, gross per vehicle, lead response time, and CRM compliance
• Partner with finance to ensure clean deal handoffs and a seamless guest experience through the purchase process
• Manage floor coverage, scheduling, and staffing throughout the day
• Recruit, interview, and onboard sales consultants in partnership with the General Manager
• Handle guest escalations with composure and a solution-first approach
WHAT WE'RE LOOKING FOR
• 2+ years of Sales Manager or desk manager experience at a franchised dealership -- required
• Toyota or import brand sales management experience a meaningful advantage -- the Silicon Valley buyer is informed, moves quickly, and responds to a sales culture built on transparency and follow-through
• Confident at the desk -- able to structure deals quickly, accurately, and with the guest relationship intact
• Coaching-first leadership -- you develop your consultants rather than managing around them
• Strong CRM discipline -- you hold the team to consistent follow-up standards and model the habits you expect
• Prior DMS experience preferred -- familiarity with platforms such as CDK, Reynolds & Reynolds, DealerSocket, Tekion, or equivalent
• Valid driver's license with a clean driving record
WHAT WE OFFER
• OTE of $72,000 - $180,000+/yr
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Career growth -- strong Sales Managers at Swickard grow into GSM and General Manager roles across a 40+ rooftop organization
• Employee vehicle purchase and service discounts
WHY TOYOTA 101
• One of the Bay Area Peninsula's highest-volume Toyota stores -- consistent, diverse traffic from Redwood City's tech-forward, multicultural buyer base means real deal flow and real earning potential for a sales manager who runs a tight floor
• Toyota's ownership loyalty is among the highest in the industry -- Peninsula buyers return for every vehicle in the household and refer the sales teams who treated them honestly. A Sales Manager who builds that culture here earns a floor that sustains itself
• Silicon Valley buyers are informed, decisive, and move quickly when the experience is right -- the Sales Manager who leads a transparent, efficient sales process earns their trust and their repeat business
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the operational standard for the sales floor, not just a poster on the wall
If you're a proven sales manager ready to lead a high-volume Bay Area Peninsula Toyota floor where the traffic is real, the buyers are decisive, and a disciplined, hospitality-first operation earns accordingly -- apply.
Skills Required
- 2+ years of Sales Manager or desk manager experience at a franchised dealership
- Valid driver's license with a clean driving record
- Confidently structure deals quickly and accurately while maintaining the guest relationship
- Coaching-first leadership and sales consultant development experience
- Strong CRM discipline and follow-up management
- Toyota or import brand sales management experience
- Prior DMS experience with CDK, Reynolds & Reynolds, DealerSocket, Tekion, or equivalent
Swickard Auto Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Swickard Auto Group and has not been reviewed or approved by Swickard Auto Group.
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Strong & Reliable Incentives — Performance-linked pay in sales and finance can deliver strong earnings, with high performers in sales-heavy or leadership roles described as doing well. Several role ranges indicate six‑figure on‑target potential where volume and plan stability exist.
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Flexible Benefits — The package consistently features medical, dental, vision, life insurance, PTO/holidays, discounts, a 401(k), HSA options, and even pet insurance. Company materials and job postings present this breadth across stores.
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Parental & Family Support — Parental leave and FMLA are explicitly listed alongside core medical coverage. This inclusion signals family‑oriented support as part of the standard offering.
Swickard Auto Group Insights
What We Do
Swickard Auto Group is a leading national automotive retailer and one of the West Coast's largest privately owned dealership groups. Operating over 50 franchises across six states, including Alaska, Hawaii, Washington, Oregon, California, and Texas, they specialize in luxury and premium automotive brands. The company is dedicated to redefining the car buying experience by combining operational excellence with a deep-rooted culture of hospitality and community commitment.







