The Role
Leads B2B sales for heavy equipment and machinery across mining, construction, quarrying, and industrial sectors. Develops sales strategies, identifies opportunities, manages client relationships, negotiates contracts, oversees the sales cycle, and coordinates with technical and after-sales teams. Supervises sales representatives and technicians, monitors forecasts and KPIs, recommends pricing and promotional strategies, and maintains departmental profitability and customer satisfaction.
Summary Generated by Built In
Our client is an industrial distributor providing heavy
machinery and equipment services to corporate clients across Nigeria.
Job Summary
To lead and manage the
sales operations for heavy equipment and machinery, driving revenue growth through
strategic business development, client relationship management, and
coordination with technical, after-sales, and service teams. The Sales Manager will identify and
pursue new market opportunities across mining, construction, and industrial sectors,
ensuring the achievement of sales targets and customer satisfaction.
Business Development & Sales
Execution
- Develop and execute strategic sales plans to achieve company sales
targets for heavy equipment and machinery (e.g., bulldozers, tractors, loaders,
excavators, crushers, etc.).
- Identify, pursue,
and close new business opportunities with clients in the mining, construction,
quarrying, and industrial sectors.
- Lead proposal
development, contract negotiations, and presentations to prospective clients.
- Manage the entire
sales cycle from lead generation to deal closure and after-sales follow-up.
Market & Customer Management
- Build and maintain
long-term relationships with key customers, EPC firms, project developers,
and government agencies.
- Conduct regular
market research to identify new trends, opportunities, and competitive
activities.
- Maintain a customer
database (CRM) and ensure regular client engagement.
- Develop marketing
strategies, including trade fairs, demos, and product launches.
Team & Stakeholder Coordination
- Work closely with
management, sales and after-sales teams to align sales objectives with
equipment availability, specifications, and delivery timelines.
- Support the service
and parts departments in ensuring customer satisfaction post-sale.
- Supervise and
mentor sales representatives and technicians.
Reporting & Performance
Management
- Prepare periodic
sales forecasts, reports, and market intelligence updates for management.
- Track and report on
key performance indicators (KPIs) such as sales volume, margins, and
market share.
- Recommend pricing
strategies and promotional campaigns to improve market penetration
Requirements
- Bachelor’s degree in engineering, sales, or
related discipline. An MBA is a plus.
- 10+ years’ experience of proven sale and
maintenance of heavy equipment, machinery, or industrial products sector.
- Demonstrated success in B2B sales and
project-based selling.
- Existing network with EPC companies,
contractors, and industrial clients preferred.
- Strong understanding of construction, mining
or agricultural heavy machinery and working knowledge of equipment types (e.g.,
bulldozers, tractors, loaders, excavators, crushers, etc.)
- Comfortable working in a target-driven role.
- High commercial acumen and ability to close
complex deals.
- Strong research and networking abilities.
- Required to maintain the profitability of
their departments while controlling expenses and maintaining customer
satisfaction
- Ability to work independently with minimal
supervision and deliver results.
- Strong interpersonal, written, and verbal
communication skills.
- Proficient in CRM tools and MS Office suite
(especially Excel and Word).
- Leadership and team management ability.
- Must have a valid driver’s license and
willingness to travel extensively within states in the Nigerian region
assigned.
Skills Required
- Bachelor’s degree in engineering, sales, or a related discipline
- 10+ years of experience selling and maintaining heavy equipment, machinery, or industrial products
- Proven success in B2B sales and project-based selling
- Existing network with EPC companies, contractors, and industrial clients
- Strong understanding of construction, mining, or agricultural heavy machinery and equipment types
- Ability to work in a target-driven role
- High commercial acumen and ability to close complex deals
- Strong research and networking abilities
- Ability to maintain departmental profitability, control expenses, and maintain customer satisfaction
- Ability to work independently with minimal supervision and deliver results
- Strong interpersonal, written, and verbal communication skills
- Proficiency in CRM tools and Microsoft Office, especially Excel and Word
- Leadership and team management ability
- Valid driver’s license and willingness to travel extensively within assigned Nigerian states
- MBA
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The Company
What We Do
Alan&Grant is a People Development Company creating innovative HR & Organisational Development Solutions for result-driven organizations, focusing on improving performance and aligning the workforce.
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