The K-12 Business Sales Manager is responsible for driving adoption of Sproutly’s services across private schools in the North-Central regions. You will directly close deals with school owners, grow usage among parents, and build a network of Sproutly Sales Partners (agents) to extend our reach.
You must understand the unique dynamics of K-12 private education and demonstrate the ability to engage stakeholders with confidence, especially at the grassroots level. You’ll have revenue targets, school acquisition targets, and partner activation KPIs.
Key Responsibilities
Sales & Growth
Acquire and onboard K-12 private schools to Sproutly’s platform (wallets, credit services, and payment tools).
Build a school sales pipeline by conducting field visits, demos, webinars, and one-on-one presentations.
Meet monthly and quarterly sales targets for new schools, parent activations, and loan adoption.
Promote usage of Sproutly Wallet, Cowri student loans, and other Sproutly services within each school.
Sales Partner Network Development
Recruit, train, and manage Sales Partners (Sproutly Partners Program) in each region.
Provide onboarding, performance tracking, and ongoing support to agents to ensure they bring 3x new school leads.
Drive expansion in semi-urban and rural communities through local partner-led activation.
Market Intelligence & School Relationships
Maintain strong relationships with school owners, administrators, and association leaders.
Monitor competitive trends in education finance and payments in the region.
Attend local education association meetings (e.g., NAPPS, PEPSO) and represent Sproutly.
Reporting & Performance
Submit weekly performance reports covering school leads, closures, partner activity, and regional insights.
Track user and partner funnel using CRM and internal tools.
Share learnings that influence product-market fit, local customization, and policy engagement.
Requirements
Experience
3–6 years of field sales experience in any of the following:
Education sales (e.g., edtech, school services, school supplies)
Financial services (e.g., loans, microfinance, agency banking)
Community or cooperative-based sales (e.g., insurance, credit unions, FMCG)
Strong regional knowledge and local networks in the FCT and neighboring North-Central states (Kogi, Niger, Nasarawa, etc.)
Sales Prospecting & Deal Closing
Ability to identify, engage, and convert new schools
Confident in cold outreach, warm follow-up, and field demos
Customer Relationship Management
Strong interpersonal skills to build trust with school owners, teachers, and parents
Ability to maintain long-term relationships and manage multiple school accounts
Target & KPI Management
Comfort with performance-based environments
Able to plan and execute toward weekly/monthly revenue or user targets
Territory & Field Operations
Experience working within assigned LGAs or states
Knows how to build a route plan, visit schools, and run activation campaigns
Sales Partner Management(for partner-facing roles)
Experience recruiting, onboarding, and managing sales agents
Can track performance and provide field support to partners
Industry-Specific Skills
Understanding of the Education Sector
Familiarity with private school operations, fee structures, and school-owner associations
Knowledge of how decisions are made in schools and what influences parents
Understanding of Financial Products or Credit
Able to explain how tuition loans work to non-financial audiences
Understands loan basics: interest rates, repayment terms, and trust-building
CRM & Lead Tracking
Comfortable using CRM tools or structured spreadsheets to manage sales pipelines
WhatsApp & Mobile Communication Savvy
Knows how to follow up, pitch, and build relationships via WhatsApp professionally
Basic Reporting & Presentation
Able to prepare weekly activity updates
Can create simple slide decks or voice notes to summarize outcomes and blockers
Confidence & Communication
Strong verbal and written communication, persuasive pitching
Fluent in English and at least one major local dialect is a plus
Persistence & Resilience
Doesn't give up easily after rejection or delay from schools or partners
Self-Management & Accountability
Works independently, meets deadlines, and takes ownership of assigned territories
Community-Oriented Mindset
Passion for helping families access education
Connects well with grassroots communities and informal economies
Benefits
Competitive base salary of 3.5 - 6m per annum + performance-based commissions
Mobility and field allowance
Airtime/data support
Access to equity-based rewards for top performers
Tools and support for local activation (flyers, banners, digital kits)
Skills Required
- 3-6 years of field sales experience
- Experience in education sales, financial services, or community-based sales
- Strong regional knowledge and local networks
What We Do
Sproutly is a school-focused finance and administration platform designed to simplify how schools manage money and operations. We help schools handle billing, payments, income, and expenses in one place—while also unlocking access to tuition credit for families. From automated invoicing and collections to working capital for schools and laptop subscription programs for ICT and teachers, Sproutly brings everything together into a seamless system powered by Ecobank Payments. For schools, we enable faster invoicing, timely collections, and automated reminders—reducing administrative workload and improving financial predictability. This allows educators and administrators to focus on what truly matters: delivering quality education. For families, we use behavioural, financial, and payment history data to assess each household fairly. Our model ensures no parent is excluded—including those in the informal sector. With flexible payment plans and tuition credit structured as monthly subscriptions, we make it easier for families to manage school fees without compromising their children’s education. Starting in Nigeria, our mission is clear: expand access to education financing with no discrimination—regardless of income level or household type. Sproutly is building the infrastructure for smarter school finance. Payments and financial management for progressive schools.
