Sales Manager (Thailand)

Doka is a global leader in innovative formwork solutions and services across all areas of construction, and a worldwide supplier of comprehensive scaffolding systems for a broad range of applications. With more than 160 sales and logistics facilities in over 54 countries, Doka provides a high‑performing distribution network that ensures expert advice, customer service and technical support on site, with equipment delivered quickly regardless of project size or complexity. Employing 8,000 people worldwide, Doka is part of the Umdasch Group, a company that has stood for reliability, experience and trustworthiness for more than 150 years and serves as the parent organisation for its directly affiliated divisions, including Doka, umdasch The Store Makers and umdasch Industrial Solutions. 

The opening of a new Doka branch in Thailand marks an important step in strengthening the company’s presence in Southeast Asia. Thailand’s construction sector continues to develop steadily, driven by urbanisation, infrastructure expansion, and ongoing demand for residential, commercial, and transportation projects.

Large-scale initiatives such as transportation networks, smart city developments, and the Eastern Economic Corridor are contributing to increasing infrastructure activity and creating demand for advanced formwork and scaffolding solutions. With a local presence, Doka can respond more efficiently to project requirements, provide closer support for contractors, and contribute to complex construction projects with tailored formwork and scaffolding solutions.

The new branch strengthens Doka’s ability to support Thailand’s growing construction sector through close collaboration with local stakeholders and reliable solutions for efficient project execution across the country.

Sales Manager (Infrastructure Projects - Thailand) will play a key role in driving business growth by acquiring and managing infrastructure projects across Thailand.  The role encompasses full sales-cycle responsibilities, including prospecting, tender/offer preparation, negotiation, closing the deal and project handover.  Success in this position requires a solid background in civil engineering and formwork systems, a strategic yet hands-on approach to business development, and the capability to manage high-value projects in close collaboration with both internal teams and external stakeholders.

The position is based in Thailand and reports directly to the Regional Director – EAP.

Your tasks include, but are not limited to:

• • Identifying and acquiring projects across Thailand.
  • Drive the identification and acquisition of infrastructure projects across Thailand.
  • Provide technical support by preparing drawings and formwork design proposals during the tender and offer stages, as required.
  • Expand and nurture both new and existing client accounts through consistent site visits, direct engagement, and proactive outreach.
  • Collect, analyze, and qualify project-related data to capitalize on high-rise construction opportunities.
  • Strategically map long-term business opportunities with a focus on profitability, market penetration, and sustainable coverage.
  • Assess key market drivers and design effective sales strategies to secure high-rise projects.
  • Collaborate closely with internal stakeholders, including the global expertise center and local sales and engineering teams, to ensure seamless execution.
  • Oversee the complete project lifecycle—from tendering and acquisition through coordination of execution—tailored to project complexity.
  • Maintain a proactive, accountable, and results-driven approach throughout all stages of project acquisition and delivery.

Sales & New Business Acquisition

• • Full ownership of the end-to-end sales process
  • Development and execution of target lists and sales action plans
  • Implementation of key account strategies and account plans
  • Management of pipeline close plans, including order intake, margin, and commercial terms
  • Leadership in tendering processes and commercial negotiations

Cultural Expectations

• • Leadership Role Model: You are expected to consistently represent and uphold Doka’s strategy, values, compliance standards, and leadership culture.
  • Diversity & Inclusion: You will support Doka’s commitment to a diverse and inclusive workplace.

• Job Requirement:
  • Proven experience with Formwork systems.
  • Strong knowledge of and network within the Thailand market.
  • Fluency in both Thai & English (mandatory).