Sales Manager - RideNow Concord

Location: Concord, NC  |  Department: Sales  |  Employment Type: Full-Time

Founded in 1983, RideNow Powersports has grown into the nation’s premier destination for powersports enthusiasts. Representing iconic brands like Honda, Yamaha, Polaris, and Can-Am across dozens of nationwide dealerships, we live and breathe high-energy adrenaline. From motorcycles, ATVs, and side-by-sides to personal watercraft, premium gear, and top-tier service, we deliver the ultimate freedom on wheels and water.

Are you ready to turn your leadership talent into a high-octane career? We are seeking an ambitious, results-driven Sales Manager to lead our sales floor, empower our team, and drive exceptional customer experiences. In this role, you will lead daily showroom sales operations, manage inventory presentation, mentor sales professionals, and conduct customer test rides to deliver the ultimate purchasing journey.

• Drive Sales Performance: Lead and motivate the sales team to meet and exceed monthly revenue, unit volume, and profitability goals.
• Showroom & Inventory Management: Oversee vehicle staging, lot management, and the safe movement and operation of powersports inventory across the showroom and dealership grounds.
• Deliver Customer Excellence: Partner directly with customers to provide high-touch service, structure finance deals, and conduct dynamic vehicle demonstrations and test rides.
• Manage Finance & Insurance (F&I) Operations: Present financing options, extended service contracts, credit insurance, and protection products to customers; oversee loan processing, titling, and lender relationships to maximize F&I profitability and ensure regulatory compliance.
• Coach & Develop Talent: Recruit, train, and mentor high-performing sales representatives on unit product knowledge, sales processes, and customer follow-up strategies.
• Maintain Operational Safety: Enforce strict situational awareness and vehicle handling safety standards across active dealership premises, vehicle lots, and showroom traffic.

• Proven Leadership Experience: 2+ years of successful sales management or finance management experience within powersports, automotive, or marine retail.
• Essential Function — Valid Driver’s License & Motorcycle Endorsement: Pursuant to WA SSB 5501, maintaining a valid Driver's License (and motorcycle endorsement where applicable) with a clean driving record is a verified essential function of this position. The Sales Manager is directly responsible for test-riding vehicles with clients, operating motorized inventory, moving vehicles across active dealership grounds, and performing quality check test rides.
• Safety & Situational Awareness: Comfort operating in a dynamic, loud dealership environment with continuous motor vehicle movement, maintaining constant awareness around foot traffic and showroom vehicles.
• Communication & Negotiation: Exceptional interpersonal, written, and closing skills with proficiency in dealership management systems (DMS) and CRM platforms.
• Finance & Insurance (F&I) Proficiency: Prior experience presenting menu selling options, working with powersports or automotive lenders, and maintaining regulatory compliance in financial contracting preferred.

• Physical Capabilities: Ability to frequently move, push, align, and balance motorcycles, ATVs, and side-by-sides weighing up to 800+ lbs with appropriate technique or assistance.
• Mobility & Posture: Constantly standing, walking across dealership grounds and showroom floors, crouching, bending, reaching, and operating motor vehicle controls.
• Environmental Exposure: Work is performed both indoors on active showroom floors and outdoors in varied weather conditions across outdoor staging and inventory lots with exposure to engine noise, exhaust fumes, and moving vehicles.

At RideNow Group, we’re powered by people. Our team of over 2,000 passionate crew members drives our success nationwide. Whether you’re an active rider or fueled by professional growth, working at RideNow means joining a high-energy, supportive environment where customer service and dedication to the ride come first.

• Health & Wellness: Comprehensive Medical, Dental, Vision, Pharmacy, and Telemedicine options (effective 1st of the month after 30 days), plus HSA and FSA plans.
• Financial Security: 401(k) retirement savings, company-paid Life & AD&D, Short-/Long-Term Disability, and supplemental insurance options.
• Work-Life Balance: Competitive paid time off accrual (~10 days annually for full-time team members) plus paid store holidays.
• Exclusive Perks: Generous employee discounts on powersports vehicles, gear, parts, and accessories, plus an EAP and Pet Discount Plan.
• Authentic Culture: A high-energy, supportive work family where passion for motorcycles and customer dedication come first.

RideNow Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All employment decisions are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, or any other status protected by applicable laws.