Sales Manager, F&N

Posted 7 Days Ago
Be an Early Applicant
Shah Alam, Petaling, Selangor, MYS
In-Office
Mid level
Biotech
The Role
Drive revenue growth across Food & Nutrition accounts by managing and expanding customer relationships, providing technical formulation and application support, managing pipelines and forecasts in CRM, executing pricing and negotiations, leading supplier partnerships, delivering market intelligence, and resolving customer issues through cross-functional collaboration.
Summary Generated by Built In

Role Overview

The Sales Manager will drive business growth across assigned accounts and supplier portfolios within the Food & Nutrition segment. This role combines commercial leadership, technical application support, and strategic account management to expand market share, strengthen customer relationships, and deliver sustainable revenue growth.

Key Responsibilities

1. Account Management & Business Development

  • Manage and grow existing customer accounts while actively developing new business opportunities within assigned territories and segments.
  • Build strong, long-term relationships with key industrial customers, acting as a trusted commercial and technical partner.
  • Identify new market opportunities and drive penetration into targeted accounts.

2. Technical Sales & Application Support

  • Provide value-driven technical support including product recommendations, formulation guidance, and cost optimization solutions.
  • Support customer trials, product development, and reformulation projects in collaboration with technical and supplier teams.
  • Conduct product training and knowledge-sharing sessions with customers and internal teams

3. Commercial Execution & Pipeline Management

  • Manage and drive project pipelines through CRM, ensuring timely follow-up and conversion into commercial success.
  • Prepare and deliver sales forecasts to support supply chain planning and inventory management.
  • Execute pricing strategies, quotations, and negotiations aligned with business objectives.

4. Supplier & Portfolio Management

  • Lead assigned supplier relationships by aligning on commercial strategies, growth targets, and market priorities.
  • Drive joint business planning, campaign execution, and product positioning in the market.
  • Ensure accurate demand forecasting and effective communication with principals.

5. Market Intelligence & Competitive Analysis

  • Monitor market trends, customer needs, and competitor activities (pricing, product launches, positioning).
  • Provide actionable insights to management and principals to support strategic decision-making.

6. Reporting & Performance Tracking

  • Maintain accurate and timely reporting including call reports, pipeline updates, and sales performance reviews.
  • Conduct regular territory and account analyses to identify gaps, growth opportunities and align with Business Director for the business strategy.

7. Customer Service & Issue Resolution

  • Manage customer concerns proactively by identifying root causes, proposing solutions, and ensuring timely resolution.
  • Work cross-functionally with internal teams (CS, supply chain, technical) to ensure service excellence.

Skills Required

  • Account management and business development experience in industrial or ingredient markets
  • Technical knowledge of food and nutrition product formulation and application support
  • Experience using CRM to manage pipelines, forecasts, and sales activities
  • Experience supporting customer trials, product development, and reformulation projects
  • Supplier and portfolio management experience, including joint business planning
  • Strong commercial skills including pricing, quotations, and negotiation
  • Ability to conduct product training and knowledge-sharing with customers and internal teams
  • Experience in market intelligence, competitive analysis, and reporting
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The Company
HQ: Antwerp
2,676 Employees

What We Do

As a leading global innovation service provider in the specialty chemicals and food ingredients industry, we are committed to creating value for principals and customers whilst providing a great work environment and career opportunities. Azelis has 4,200+ employees across 65 countries worldwide. We work with around 2,800 principals to provide a diverse range of innovative products/services to 63,000+ customers. Our industry-dedicated sales teams have specialist product and application knowledge, combined with business know-how, enabling us to add value in all business relationships. We’re always looking to add new talent to our team and encourage and support the personal and professional growth of all employees. Specialties include: Life Sciences: Personal Care, Home Care & Industrial Cleaning, Pharma & Healthcare, Food & Nutrition, Animal Nutrition, Agricultural & Environmental Industrial Chemicals: CASE, Electronics, Essential Chemicals, Fine Chemicals, Advanced Materials & Additives, Chemicals, Lubricants & Metal Working Fluids, Other Applications, Textiles, Leather & Paper At Azelis, our partnerships with customers and principals remain at the heart of our activities. As a leading global innovation service provider, our entrepreneurial approach to doing business is reflected in our can-do attitude. Across our network of more than 70 application laboratories, our award-winning staff help develop formulations and provide technical guidance along the customers’ product development process. We combine a global market reach with a local footprint to offer a reliable, integrated and unique digital service to customers and attractive business opportunities to principals. Striving to create a positive impact on the environment and communities around the world, we are top-industry-rated by Sustainalytics. Azelis is a leader in sustainability. We aim to provide effective, sustainable, and reliable solutions. Our business is your business

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