Sales Lead- Rwanda

At Mukuru, we're on a mission to make financial services more accessible, affordable, and meaningful for millions of people across Africa and beyond. As our footprint in Rwanda continues to grow, we're looking for an energetic, commercially driven Sales Lead to accelerate customer acquisition, strengthen community partnerships, and expand Mukuru's presence across the country.

If you're passionate about people, love being in the field, enjoy building relationships, and thrive on achieving ambitious growth targets, this could be the opportunity you've been looking for.

You'll lead efforts to grow Mukuru's customer base by identifying and engaging new customers through community outreach, events, referrals, and digital channels. You'll play a key role in turning awareness into active, loyal users of the Mukuru platform.

Success in this role is built on relationships. You'll represent Mukuru at community events, universities, business forums, churches, and social gatherings, creating opportunities to connect with diverse communities and introduce them to our products and services.

You'll identify, recruit, onboard, and support agents across Kigali and key secondary cities, helping them succeed while maintaining high service standards and compliance requirements. 

Working closely with banking and mobile money partners, you'll support joint activations, staff training, and customer education initiatives that increase visibility and drive adoption of Mukuru services. 

You'll develop retention and re-engagement initiatives, proactively reconnecting with customers, managing key relationships, and gathering valuable feedback that helps improve our products and services. 

You'll keep a pulse on the market, competitor activity, customer behaviour, and emerging opportunities, providing insights that help shape Mukuru's growth strategy in Rwanda.

• Bachelor's Degree in Business, Sales, Marketing, Communications, or a related field.
• Minimum 2 years' experience in sales, business development, field marketing, or a customer acquisition environment.
• Proven ability to achieve and exceed sales targets.
• Strong relationship-building and networking skills.
• Fluent in English and Kinyarwanda.
• Comfortable using digital tools, mobile applications, WhatsApp, and social media platforms.
• Self-driven, entrepreneurial, and comfortable managing a busy field-based schedule. 

• Experience within fintech, mobile money, banking, remittances, or financial services.
• Existing relationships within diaspora and business communities in Rwanda.
• Experience managing agents, ambassadors, or community networks.
• French language skills.
• CRM or sales pipeline management experience.
• Strong knowledge of Rwanda's remittance landscape.

I am sure you are reading this job description and meet majority of the criteria BUT you may also still not be 100% comfortable in applying. We believe that there is a place for everyone under the Mukuru sun and we want YOU to contribute to our diverse tapestry of talent. So come on, take a leap of faith, and send your application if you meet majority of our requirements. Remember to include a snippet of how you will bring value and help us build a future of success that will help us determine where and how you may best be suited” Maybe you are just the future Mukurian we need!!
Should you be appointed in a remote/work from home role at Mukuru, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location, in order to deliver your best in terms of performance, productivity and service to our customers.
If you do not receive any response after two weeks, please consider your application unsuccessful.
NB: ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY’S DIVERSITY AND INCLUSION PLANS