Grocery stores like Erewhon, The Fresh Market, and Earth Fare are your happy places. Ideally, you’d spend hours a week roaming from aisle to aisle, so you’re more than ready to build serious relation-chips with them, too! In fact, your familia of happy customers will only continue to grow as you dazzle people with stellar sales presentations and your seamless ability to manage relationships and strategy. Your exceptional organization, negotiation skills, and problem-solving abilities empower you to confidently own the Natural Channel business — serving as Siete’s brand ambassador and trusted first point of contact while driving influence and results. You’re a natural when it comes to all things well…natural!
We’re looking for a Natural Channel Sales Lead to join our familia. If this sounds like you, we’d love to hear from you!
About You
Dull powerpoint presentations are a hard no from you. You sell with the mission in your heart and data at your fingertips — blending purpose and performance in every presentation.
Your organizational skills are top-tier. To-do lists, color-coded planners, and detailed spreadsheets are just the start when it comes to the handy dandy tools you use on the daily.
You may have previously favorited KeHE Connect, SPINS, and the UNFI portal on your computer.
When it comes to all things Siete in Natural Channel grocery stores, you’re ready to elevate relationships to the next level.
Been there, done that! You know how to utilize your network of brokers and distributor partners to accomplish revenue and strategic goals.
You make managing trade spending and sales expense budgets look “easy peasy lemon squeezy!”
The thrill of working in a fast-paced, start-up culture gets you hopping out of bed in the morning.
You don’t wait around for direction. You take initiative, run with ideas and turn strategy into action without missing a beat.
What You Will Do
Directly manage key Natural Channel independents like Erewhon, The Fresh Market, Earth Fare, plus the balance of Natural Channel accounts..
Own and execute customer-specific sales strategies to drive revenue, distribution, new item launches and year-over-year growth — proactively identifying opportunities and addressing gaps.
Lead and influence brokers, distributors, and customers to ensure strong execution against annual objectives, including regular performance monitoring and field engagement.
Demonstrate understanding of market conditions and events, customer issues, and competitive intelligence to develop a comprehensive sales plan.
Contact and schedule appointments with natural channel customers including business reviews, line extensions, promotion programs, etc.
Lead key internal selling processes for your Natural Channel team
Willing to travel an average of 35% to attend trade shows, customer meetings and field visits.
Your Experience
1-2 years experience in consumer packaged goods sales is required; natural food channel experience is preferred.
Business analytics experience using Excel and Sales data within resources such as SPINS, IRI, and customer portals is required.
Existing knowledge of the natural channel’s customers, distributors, brokers, etc. and a solid understanding of the natural channel’s customers, their requirements, needs and trends is preferred.
Skills Required
- 1-2 years experience in consumer packaged goods sales
- Business analytics experience using Excel and Sales data
- Knowledge of natural channel customers, distributors, brokers
What We Do
Siete Foods is a family-owned company founded in 2014 that specializes in Mexican-American heritage-inspired food products. They focus on creating better-for-you, grain-free, and gluten-free items such as tortillas, chips, sauces, and seasonings. The company aims to make heritage-inspired food accessible to people with dietary restrictions and was acquired by PepsiCo in 2025 to expand its reach while maintaining its cultural mission.
