Sales Lead Generation Executive

Key Responsibilities

• Develop and Execute Strategies: Create and implement comprehensive demand generation strategies to open new channels and drive interest.
  
• Campaign Management: Plan, execute, and optimize multi-channel marketing campaigns (email, social media, PPC, SEO, content marketing, etc.) to generate leads and drive conversions.
  
• Lead Generation: Identify target audiences, develop compelling offers, and create marketing campaigns that generate high-quality leads.
  
• Content Creation: Collaborate with our Head of Content and Campaigns to produce compelling content.
  
• Analytics and Reporting: Track and analyse campaign performance and liaise closely with the Digital Marketing team to improve performance and quality of leads gained via Google and other advertising platforms.
  
• Budget Management: Manage a demand generation budget effectively to maximize ROI.
  
• Collaboration: Work closely with the sales team to ensure alignment on lead generation goals and to refine lead qualification processes.
  
• Market Research: Conduct market research and competitor analysis to develop best strategies nationally and regionally to capture market share and drive up brand exposure.
  

• Experience: 3-5 years of experience in demand generation, digital marketing, or a similar role
  
• Skills: Strong understanding of digital marketing channels and tactics, including SEO, SEM, email marketing, social media, and content marketing. A detail-focus, and a degree of perfectionism is required.
  
• Technical Proficiency: Familiarity with marketing automation tools (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).
  
• Analytical Mindset: Ability to analyze data, generate insights, and make data-driven decisions.
  
• Creativity: Creative thinker with excellent written and verbal communication skills.
  
• Team Player: Ability to work collaboratively in a fast-paced, team-oriented environment.
  
• Education: Bachelor’s degree in Marketing, Business, or a related field is preferred.
  
• Salary: Competitive Salary plus 33 days holidays (including BH), pension scheme, employee assistance programme, gym membership, and a fantastic collaborative team.
  
• Career Growth: Opportunities for professional development and career advancement including international travel opportunities.
  
• Dynamic Environment: Be part of a vibrant, innovative team that values creativity and collaboration.
  

• A competitive salary + Commissions
  

• 33 days annual leave (inclusive of Bank Holidays)
  

• Holiday exchange - Buy up to 5 days holiday each year
  

• Employee Assistance Programme
  

• Wellness Scheme
  

• Discounted Cancer Screening
  

• Discount Hub
  

• Cycle to Work Scheme
  

• Gym Membership - Contribution of up to £30 per month
  

• Will Writing Service
  

• Mobile or Tech Salary Sacrifice Scheme
  

• Heavily discounted Bupa Select Complete Policy option for you and your immediate family.(Medical History Disregarded)
  

• Death in Service - Salary x4 Life Cover