At Mukuru, we believe money transfer is about more than transactions it's about connecting families, creating opportunities, and helping communities thrive.
We're looking for an ambitious, commercially minded Sales Lead who is ready to take ownership of growth across East Africa. This is a unique opportunity to lead sales initiatives across Kenya, Uganda, and Rwanda, build high-performing teams, and create meaningful connections within diverse diaspora communities. The role focuses on driving app growth, increasing transaction volumes, developing innovative sales strategies, and delivering exceptional customer experiences across the region.
Why Join Mukuru?Make a Real ImpactThe customers you acquire, the teams you develop, and the communities you engage will directly influence Mukuru's growth journey across East Africa.
Build Something MeaningfulThis is not a role where you maintain the status quo. You'll help shape sales strategy, build scalable sales operations, and create new growth opportunities across multiple markets.
Regional ExposureWork across Kenya, Uganda, and Rwanda while collaborating with cross-functional teams and engaging with diverse customer segments and communities.
Purpose Meets PerformanceEvery transaction supports families, businesses, and communities across Africa. Your work will make a measurable difference.
What You'll Be Responsible For- Driving customer acquisition and app adoption across East Africa.
- Developing and executing regional sales strategies that deliver measurable growth.
- Growing transaction volumes, customer retention, and market share.
- Leading and developing Sales & Operations Assistants and sales agents.
- Managing customer reactivation and retention initiatives.
- Building strong relationships within diaspora and local communities.
- Using sales data and market insights to optimise performance and identify new opportunities.
- Collaborating with Marketing, Operations, Finance, and Compliance teams to drive business success.
- Sales leadership and execution
- Customer acquisition and growth strategies
- Business development and market expansion
- Sales forecasting and pipeline management
- Revenue generation and target achievement
- Customer retention and churn management
- Team leadership and coaching
- Performance management
- Agent network development
- Influencing and stakeholder management
- Change leadership
- Talent development and succession planning
- Community engagement and activation
- Partnership development
- Relationship building and networking
- Customer-centric thinking
- Negotiation and influencing skills
- Cultural awareness and market sensitivity
- Data analysis and reporting
- KPI monitoring and performance optimisation
- Strategic planning
- Problem-solving and decision-making
- Commercial insight generation
- Market and competitor analysis
- Mobile app growth strategies
- Digital customer onboarding
- Customer journey optimisation
- Mobile money ecosystems (M-Pesa, MTN MoMo, Airtel Money)
- CRM and customer engagement tools
- WhatsApp Business and community management
- Entrepreneurial mindset
- Results-driven and highly accountable
- Resilient and adaptable
- Strong communication and presentation skills
- Innovative and proactive
- Energetic and self-motivated
- Comfortable working in fast-paced, field-based environments
You'll bring experience in sales, business development, field operations, or commercial leadership, ideally within fintech, remittances, mobile money, financial services, or a high-growth customer-focused environment. You'll be passionate about building relationships, developing people, and using insights to drive sustainable growth.
I am sure you are reading this job description and meet majority of the criteria BUT you may also still not be 100% comfortable in applying. We believe that there is a place for everyone under the Mukuru sun and we want YOU to contribute to our diverse tapestry of talent. So come on, take a leap of faith, and send your application if you meet majority of our requirements. Remember to include a snippet of how you will bring value and help us build a future of success that will help us determine where and how you may best be suited” Maybe you are just the future Mukurian we need!!
Should you be appointed in a remote/work from home role at Mukuru, it is your responsibility to ensure that you have uninterrupted internet connectivity and a ‘work-like’ environment at your home location, in order to deliver your best in terms of performance, productivity and service to our customers.
If you do not receive any response after two weeks, please consider your application unsuccessful.
NB: ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANY’S DIVERSITY AND INCLUSION PLANS
Skills Required
- Sales leadership and execution
- Customer acquisition and growth strategies
- Business development and market expansion
- Sales forecasting and pipeline management
- Revenue generation and target achievement
- Customer retention and churn management
- Team leadership, coaching and performance management
- Agent network development and field operations experience
- Community engagement, partnership development and relationship management
- Data analysis, KPI monitoring and reporting
- Mobile app growth strategies and digital customer onboarding
- Experience with mobile money ecosystems (M-Pesa, MTN MoMo, Airtel Money)
- Familiarity with CRM and customer engagement tools and WhatsApp Business
- Strong communication, negotiation and stakeholder management skills
- Comfortable working in fast-paced, field-based, multi-country environments
What We Do
Mukuru is one of the largest money transfer providers in Africa and a leading Next Gen Financial Services Platform that offers affordable and reliable financial services to the emerging consumer. The foundation of our business was built by providing the continent’s migrant diaspora with safe, convenient international money transfers. From this base we have grown a wide range of products and services that take their cue from our customers’ needs and aspirations for greater financial security and a better life. To this end, we continue to build a highly robust and resilient physical and digital financial payments infrastructure across Africa that unlocks new value-added services for our loyal customers. This includes cash transfers, Mukuru Funeral Cover, and the Mukuru Card. As a fintech provider, Mukuru has underpinned its successful customer engagement strategy with the ability to ‘speak the language’ of its users and gain a grassroots understanding of the unique pain points that customers face in each market. Our engagement platforms include WhatsApp, free USSD, the Mukuru App, and the website. Customers are always able to speak to Mukuru about any challenges or difficulties with the platform, whether it’s a Mukuru agent in a physical booth, at a branch, over the telephone, or via a virtual live chat function in a language of the customer’s choosing, and often in their mother tongue. Take a walk through our Contact Centre at any time, and you’ll hear conversations in 15 languages – our very own united nations of Africa and Asia.
%20.jpeg)
