VARSITY SPIRIT, A VARSITY BRANDS COMPANY - THE DRIVING FORCE IN SPIRIT ACROSS CHEER, DANCE AND BAND
For over 50 years, Varsity Spirit has been the leading global source for all things spirit, including cheerleading, dance team and performing arts. Focused on safety, entertainment and traditional school leadership, Varsity Spirit’s 5,000+ employees are dedicated to celebrating school spirit. A leader in apparel innovation, educational camps, clinics, and competitions, Varsity Spirit impacts more than a million athletes each year.
OUR COMMITMENT TO SAFETY
At Varsity Spirit, the safety and wellbeing of the young people we serve is of the utmost importance. Since our inception 50 years ago, we have been – and remain – steadfastly committed to doing our part to create a safe and positive environment for our participants’ physical, emotional, and social development, and promoting an environment free from abuse and misconduct. Varsity has a zero tolerance for abuse in its programs, events, and associated business activities. Varsity is committed to reporting all suspicions, allegations, and incidents of abuse in full accordance with local laws and reporting requirements. Learn more at Our Commitment to Safety - Varsity.com.
LOCATION: Arizona
TRAVEL:
Event travel and attendance at staff meetings & trainings is required. Event travel will include overnight stays for events. As part of the event operations team during the event season which runs from October thru May this role is expected to be available to work 2-3 weekends per month.
YOUR OPPORTUNITY:
The Sales and Experience Advisors is an important member of our Competition Experience Team, ultimately responsible for the growth of events within territory and that overall event execution and performance meets customers’ expectations. This person should be goal oriented, organized, personable, and customer centric.
RESPONSIBILITIES:
- Serve as the initial point of contact for all event-related customer needs
- Stay constantly connected to customers to build trust and gather insight for the future: Face to face in their gyms when possible. By phone, text, email, private social media groups. Respond to BAND posts/comments for assigned responsible events. At Varsity All Star events, meetings and conferences.
- Serve as the event expert for the territory, build deep knowledge of: Event loyalty program: Varsity Family Plan, event dates, locations, prices, awards & gifts, and bids.
- Maintain and grow regional event participation
- Monitor regional event participation including: preparing reports and providing periodic updates and event projections, promote participation in end of season events: The Celebration, The Youth Summit, The Summit, The Regional Summit, D2 Summit, The U.S. Finals & The Quest.
- Review Post Event Surveys to follow up with any customer concerns and utilize customer feedback to help direct any changes in product mix and/or experience
- Assist with our Registration Specialist and Marketing Specialist with any event related communications and marketing needs
- Assist with the marketing calendar for events and strategic promotions to support growth within the region
- Work closely with Regional Director of Operational Excellence, Regional Director of Competition Experience and the Director of Sales, Events.
- Responsible for the Events Listing and event information found on the website for assigned events within the territory
- Collaborate closely with regional leadership to develop the regional event schedule
- Collaborate and promote the participation in V Connects and Varsity University
- Monitor & report event competitors within the region and maintain a comprehensive knowledge of their product/event offerings
- Serves in a high-level management and/or support role at events
- Frequently hosting monthly regional touch points with customer on their event experience regionally and nationally.
- Participate on various committees and/or boards essential to our business both indirectly and directly
QUALIFICATIONS:
- Knowledge of the Events, Cheer and/or Dance industry.
- SalesForce experience a plus.
- Strong communication skills
- Bachelor’s Degree or work experience equivalent.
- At least 2 years of experience in Sales or in events/cheer/dance.
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
JOIN THE BEST TEAM IN SPORT & SPIRIT
At Varsity Brands, we believe every student deserves the opportunity to succeed and every educator wants to make a difference. It takes a team to make a real impact, and through our two divisions – BSN SPORTS and Varsity Spirit – and our network of 6,000+ employees and independent representatives, we are proud to partner with a wide range of educational institutions and club and professional sports to transform the student journey in SPORT and SPIRIT.
OUR VALUES
Service - We lead with heart. We champion community.
Passion - We love what we do. It fuels our purpose.
Integrity - We do what we promise. We own our actions and decisions.
Respect - We earn it by giving it. Because everyone deserves it.
Innovation - We never stop striving to be better. For ourselves and our community.
Transparency - We are committed to openness and honesty in everything we do.
OUR BENEFITS
We are committed to putting you and your families first. For benefits eligible roles, we offer a variety of choices and costs as well as program enhancements that align with our responsibility to elevate the employee experience. Some of our offerings include:
- Comprehensive Health Care Benefits
- HSA Employer Contribution/ FSA Opportunities
- Wellbeing Program
- 401(k) plan with company matching
- Company paid Life, AD&D, and Short-Term Disability
- Generous My Time Off & Paid Holidays
- Employee Resource Groups
- St. Jude Partnership & Volunteer Opportunities
- Employee Perks including discounts on personal apparel and equipment!
Varsity Brands companies are equal opportunity employers. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, citizenship, gender, sexual orientation, gender identity, veteran’s status, age or disability.
What We Do
Varsity Brands elevates the student experience- in Sport, Spirit, and Achievement.
We are BSN SPORTS, the recognized leader in athletic gear; Varsity Spirit, the driving force in spirit; and Herff Jones, the most trusted name in celebrating student milestones. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.
With a mission to inspire achievement and create memorable experiences for young people, Varsity Brands elevates the student experience, promotes participation and celebrates achievement through three unique but interrelated businesses: BSN SPORTS, a Varsity Sport Brand; Varsity Spirit; and Herff Jones, A Varsity Achievement Brand. Together, these assets promote personal, school and community pride through their customizable products and programs to elementary and middle schools, high schools, and colleges and universities, as well as church organizations, professional and collegiate sports teams and corporations. Through its dedicated employees and independent representatives, Varsity Brands reaches its individual and institutional customers each year through competitions, camps and sales.
