To apply for this role, you must be a graduate of the Event Academy.
Sector: Exhibitions / Events / Sales
Title of role: Sales Executive
Reporting to: Sales Manager / Event Portfolio Lead
Direct reports: None
Salary on offer: Competitive + uncapped commission
Location / Office address: Twickenham TW1 (hybrid: 3 days office, 2 days WFH)
WFH / Office / Remote: Hybrid
Working hours: Full time
A global events company is seeking a motivated Sales Executive to join the team behind a leading industry exhibition. The role focuses on identifying prospective exhibitors, building relationships and selling exhibition space and sponsorship across a wider event portfolio. This position suits someone competitive, confident speaking with people and comfortable with outbound prospecting. It offers strong training, clear progression and the opportunity to develop a successful career in sales within a fast‑paced events environment.
We offer a competitive salary, uncapped commission, structured progression, comprehensive sales training and a collaborative international culture. Benefits include hybrid working, enhanced family pay, cycle‑to‑work scheme, travel loans, online learning academy, coaching support, employee assistance programme, virtual GP access, long‑service awards, pension and salary sacrifice options, life cover, income protection, office socials and more. The company is committed to diversity, equity and inclusion and encourages applicants who meet most, but not all, criteria.
Responsibilities
Prospecting — Proactively contact prospective customers through outbound calls.
Sales delivery — Sell exhibition space and sponsorship opportunities across multiple events.
Relationship building — Build and maintain relationships with existing and potential exhibitors.
Target achievement — Meet individual sales targets and KPIs.
CRM management — Keep records updated and manage sales activity effectively.
Event attendance — Attend industry events when required.
We need someone who is:
Experienced in sales, recruitment, customer‑facing or business development roles (1–2+ years)
Confident communicating and building rapport
Motivated by targets, incentives and achieving results
Resilient, driven and comfortable with outbound prospecting
Positive, eager to learn and proactive
Strong in organisation and attention to detail
Desirable experience
Experience in exhibitions, events, conferences or media sales
Familiarity with KPIs and target‑driven environments
Knowledge of CRM systems (e.g., Salesforce)
Skills Required
- Graduate of the Event Academy
- 1–2+ years of experience in sales, recruitment, customer-facing, or business development roles
- Confident communication and relationship-building skills
- Comfort with outbound prospecting and sales targets
- Resilience, drive, positivity, and willingness to learn
- Strong organization and attention to detail
- Exhibitions, events, conferences, or media sales experience
- Experience working with KPIs and target-driven environments
- Familiarity with CRM systems such as Salesforce
What We Do
The Event Academy is a professional event-management training provider that turns interest in live events into career-ready skills. It offers CIM-accredited qualifications and practical learning through real client projects, live-event work, industry placements, and blended London or online courses. Its portfolio spans Level 3 foundation training through Level 7 postgraduate and degree-alternative programmes, supported by experienced event-industry practitioners.
