At Branch, we power every touchpoint with links that work and insights that prove it. From click to conversion, we make growth measurable. Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.
We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters. We take pride in making meaningful investments in our team’s health, wealth, and growth so individuals can thrive as we scale. Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.
We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies. Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we’re big enough to matter, small enough for you to make a real impact. If you’re excited by the grit of building, rapid learning, and shaping the future of customer growth, you’ll find your place here.
About us : At Branch, we're on a mission to redefine how the world's largest brands connect with their customers across every platform. Our mobile marketing and deep linking solutions are trusted to power seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Branch is at a rare and exciting inflection point. We've gone from high-growth startup to market leader, and we're continuing to grow with purpose .We're proud partners with world-class brands including Malaysia Airlines, Maxis, Tune Talk, Boost Bank, Touch n Go, Tokopedia, Adira Finance, Bank Mega Syariah and more from fast-growing startups to Fortune 500 companies helping them grow their business and sharpen their mobile customer experience.
Here's why now is the time to join:
- People & Culture: People are our foundation. Our AE team exemplifies this, boasting exceptional talent density with individuals who are driven, collaborative, and humble, all sharing a commitment to delivering outstanding work.
- Top-Tier Customers & Global Scale: We work with the world's fastest-growing and most iconic brands, agnostic of vertical, so your work has massive reach and visibility.
- Seasoned Leadership: Our executive team includes leaders who've taken multiple companies public or to successful acquisition. We're navigating growth with real experience, not guesswork.
- Momentum & High-Impact Stage: We're growing fast, but not bloated. We're big enough to matter, but small enough for you to make a significant dent with meaningful ownership.
- Innovation: We're tackling new challenges — cross-platform experiences, privacy-safe attribution, and AI-driven personalization — giving you a chance to shape the next generation of customer growth.
- Profitability & Recognized Workplace: We're committed to creating a sustainable, long-term business with a strong foundation, as well as a standout workplace (named a Best Place to Work by Fortune, Inc., Forbes, and Comparably in 2024 and 2025).
As a Sales Engineer at Branch, you will:
Pre-Sales Support
- Partner with Account Executives across SEA to understand customer goals, technical environments, and success criteria.
- Lead product demonstrations, technical deep dives, and solution architecture discussions across Branch’s attribution, deep linking, and engagement products.
- Design and build custom solutions, proofs of concept, and sandbox integrations that showcase Branch’s capabilities against a prospect’s specific use case.
Technical Expertise
- Serve as the subject matter expert on Branch’s platform, APIs, SDKs, and integration options, including our Journeys, Universal Ads, and Ivy AI product lines.
- Stay current on mobile measurement standards (SKAN, AdAttributionKit, GDPR/DPDP-style privacy regimes), ad fraud trends, and the broader mobile and marketing technology landscape.
- Advise customers on integrating Branch into existing mobile, web, and data infrastructure, including CDPs, MMPs migrations, and analytics stacks.
Customer Engagement
- Build trusted relationships with engineering, product, and growth marketing stakeholders, addressing technical concerns and ensuring long-term success on the platform.
- Act as a strategic advisor to customers, recommending best practices that maximize ROI and reduce time-to-value from Branch’s solutions.
Collaboration and Feedback
- Work closely with Product and Engineering to relay customer needs, competitive intelligence, and regional market trends from the SEA region.
- Build and maintain technical enablement resources — documentation, demo environments, and presentations — that scale the sales engineering function across the team.
Team Structure & Reporting
- This role will report directly to the Regional General Manager (GM), based in Singapore.
- Work closely with cross-functional teams across Sales and Customer Success to support enterprise growth across the APAC region.
Travel Expectations
- This position will require travel to customer locations across the SEA region for customer meetings, product demonstrations, solution design sessions, and other enterprise engagements.
You’ll be a strong fit for this role if you have:
- 5+ years of experience in Sales Engineering, Solutions Engineering, Solutions Consulting, or another customer-facing technical role, ideally in SaaS, martech, or adtech.
- A strong understanding of APIs, SDKs, system integrations, and modern SaaS/cloud architectures.
- Working knowledge of iOS and Android application development concepts and mobile app architectures; hands-on development experience is a plus but not required.
- A track record of leading technical discovery, solution design, product demonstrations, and Proofs of Concept with enterprise customers.
- Excellent communication skills, with the ability to translate complex technical concepts for both engineering and business audiences.
- Familiarity with mobile measurement, attribution, deep linking, or broader marketing technology platforms is strongly preferred.
- A Bachelor’s degree in Computer Science, Engineering, or equivalent practical experience.
Nice to Have
- Familiarity with competing MMP/attribution platforms to support competitive displacement conversations.
- Experience with discovery and qualification frameworks (e.g., MEDDIC) for running joint technical discovery with Account Executives.
- Comfort presenting ROI and business-value narratives to VP- and C-level stakeholders, not only engineering counterparts.
- Experience responding to RFPs and security questionnaires, particularly in regulated industries such as fintech.
- Experience navigating multi-stakeholder, matrixed sales cycles spanning engineering, marketing, and data teams.
- AI/LLM literacy, with the ability to speak to how AI-driven recommendations and agents work, including their data and privacy implications — relevant to Branch’s Ivy product.
- Familiarity with retail media and first-party data strategy, useful when selling into retail and e-commerce accounts.
Why Join Branch
- Join a category-defining team building the AI-powered future of mobile measurement, attribution, and deep linking.
- Play a pivotal role in the success of Branch’s customers across the fast-growing APAC market.
- Competitive compensation and a comprehensive benefits package.
- A collaborative, inclusive culture with real investment in your professional growth.
- Ongoing opportunities for learning, mentorship, and career development.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
A little bit about us:Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.
Skills Required
- 5+ years of experience in Sales Engineering, Solutions Engineering, Solutions Consulting, or another customer-facing technical role
- Strong understanding of APIs, SDKs, system integrations, and modern SaaS/cloud architectures
- Working knowledge of iOS and Android application development concepts and mobile app architectures
- Hands-on mobile development experience
- Track record of leading technical discovery, solution design, product demonstrations, and Proofs of Concept with enterprise customers
- Excellent communication skills, able to translate complex technical concepts for engineering and business audiences
- Familiarity with mobile measurement, attribution, deep linking, or broader marketing technology platforms
- Bachelor's degree in Computer Science, Engineering, or equivalent practical experience
- Familiarity with competing MMP/attribution platforms (AppsFlyer, Adjust, Singular)
- Experience with discovery and qualification frameworks (e.g., MEDDIC)
- Comfort presenting ROI and business-value narratives to VP- and C-level stakeholders
- Experience responding to RFPs and security questionnaires, particularly in regulated industries such as fintech
- Experience navigating multi-stakeholder, matrixed sales cycles spanning engineering, marketing, and data teams
- AI/LLM literacy, able to discuss AI-driven recommendations and data/privacy implications
- Familiarity with retail media and first-party data strategy
Branch (branch.io) Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Branch (branch.io) and has not been reviewed or approved by Branch (branch.io).
-
Fair & Transparent Compensation — Pay is considered competitive for U.S. tech markets, with public recognition specifically for compensation and descriptions of strong total packages including base, equity, and benefits. Role- and location-based salary datapoints cited align with market-level offers for key technical roles.
-
Healthcare Strength — Health coverage is described as comprehensive, including medical, dental, and vision, with employer-funded contributions and access to services such as One Medical and an Employee Assistance Program. Some public listings note employer-paid premiums for employees, reinforcing robustness of coverage.
-
Leave & Time Off Breadth — Time off is often framed as unlimited or flexible PTO with paid holidays and sick time, supporting work–life balance. Parental leave is also present as part of the broader time-off framework.
Branch (branch.io) Insights
What We Do
Branch is on a mission: to power impactful experiences in the connected world. We build and provide software as a service for enterprise businesses to acquire, retain and engage their users, delivering linking and measurement solutions across all digital environments for flawless user journeys and foolproof campaign insights. Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with our solutions. Our people are our lifeblood, and every Branch employee strives to exemplify our core values: 1) Take your shot: Boldly take smart risks and seize opportunities to stay ahead. 2) Hustle with heart: Prioritize impact over activity and own meaningful outcomes. 3) Crush it together: Empathize with customers and deliver value for mutual success.
