At Cengage, our employees have a direct impact in helping learners around the world discover the power and joy of learning. We are bonded by our shared purpose – driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
The Sales Enablement Manager is responsible for driving sales productivity and effectiveness through the design, implementation, and continuous improvement of sales methodologies, training programs, coaching initiatives, and enablement technologies. This role partners closely with Sales Leadership, Revenue Operations, Marketing, and Product teams to equip sales professionals with the knowledge, skills, processes, and tools needed to achieve revenue goals.
- Lead the implementation, adoption, and reinforcement of sales methodologies (e.g., Challenger, MEDDICC, SPIN, Consultative Selling).
- Develop and maintain sales playbooks, process documentation, and best practices.
- Align sales processes with buyer journeys and organizational growth objectives.
- Monitor methodology adoption and effectiveness through performance metrics and feedback.
- Partner with frontline managers to establish coaching frameworks and standard processes.
- Conduct skills assessments and identify performance improvement opportunities.
- Support managers in delivering effective deal, pipeline, and call coaching.
- Reinforce training through ongoing coaching programs, workshops, and field observations.
- Serve as the business lead for sales enablement platforms and sales productivity tools, including CRM, conversation intelligence, learning management systems, and content management platforms.
- Develop and deliver training on sales technologies to increase adoption and effectiveness.
- Partner with Revenue Operations and IT to optimize workflows, reporting, and user experience.
- Evaluate and recommend new enablement technologies that improve seller productivity.
- Define and track enablement critical metrics, including onboarding effectiveness, training completion, tool adoption, methodology utilization, and sales performance outcomes.
- Analyze performance data to identify gaps and recommend targeted interventions.
- Gather feedback from sales teams and leaders to continuously improve enablement programs.
(Required)
- Bachelor's degree in Business, Marketing, Communications, or related field.
- 5+ years of experience in Sales Enablement, Sales Training, Sales Operations, or related commercial roles.
- Experience implementing and supporting formal sales methodologies.
- Strong facilitation, coaching, and presentation skills.
- Experience with CRM platforms (Salesforce preferred) and sales enablement technologies Gong, SalesForce and Highspot experience a plus.
- Excellent project management .
- Experience crafting onboarding programs for sales teams.
- Ability to translate strategic goals into practical content.
- Strong collaboration skills across cross-functional teams.
- Comfort with instructional compose principles and adult learning methodologies.
- Proficiency in coordinating and maintaining content libraries.
- Familiarity with business processes used in sales organizations.
Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at [email protected].
Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
Compensation
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here to learn more about our Total Rewards Philosophy.
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below.
5% Annual: Individual Target$78,000.00 - $83,000.00 USD
Skills Required
- Bachelor's degree in Business, Marketing, Communications, or related field.
- 5+ years of experience in Sales Enablement, Sales Training, Sales Operations, or related commercial roles.
- Experience implementing and supporting formal sales methodologies (e.g., Challenger, MEDDICC, SPIN, Consultative Selling).
- Strong facilitation, coaching, and presentation skills.
- Experience with CRM platforms (Salesforce preferred).
- Experience with sales enablement technologies; Gong and Highspot experience a plus.
- Experience developing and delivering training on sales technologies and onboarding programs.
- Excellent project management skills.
- Ability to translate strategic goals into practical content and familiarity with instructional design/adult learning principles.
- Proficiency in coordinating and maintaining content libraries and strong cross-functional collaboration skills.
Cengage Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cengage Group and has not been reviewed or approved by Cengage Group.
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Leave & Time Off Breadth — Paid parental leave and company-designated wellness time off (including a year-end week off) stand out as notable time-away benefits. Flexible work positioning (virtual-first/remote-first) further increases the practical value of time-off and work-life support.
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Wellbeing & Lifestyle Benefits — Workplace mental-health support appears to be a meaningful part of the rewards package, reinforced by external recognition for mental-health practices. Wellness-oriented programs and designated wellness days contribute additional lifestyle value beyond cash pay.
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Inclusive Benefits Coverage — Benefits and policies signal strong inclusion positioning, supported by external equality recognition. Family-related supports (e.g., fertility resources and parent support) also broaden who can benefit from the package.
Cengage Group Insights
What We Do
With more than 100 years of serving learners, Cengage Group is a global edtech company that enables student choice. No matter how, where, when or why someone wants to learn, our portfolio of education businesses supports all students, from middle school through graduate school and skills education, with quality content and technology. Collectively, our three business units – Cengage Academic, Cengage Work, and Cengage Select – help millions of students each year in more than 125 countries achieve their education and career goals and lead choice-filled lives. Visit us at www.cengagegroup.com
Why Work With Us
Our employee experience centers around a shared purpose: to help millions of learners achieve their dreams and improve their lives through education. Whether you want to make a difference in the world or start a fulfilling career in edtech, we focus on providing our employees with meaningful work while empowering them with resources to succeed.
