Sales Effectiveness Specialist

Posted 12 Days Ago
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Johannesburg, City of Johannesburg, Gauteng, ZAF
In-Office
Senior level
Information Technology • Legal Tech • Analytics
The Role
Drive sales performance by building enablement strategy, delivering training, optimizing sales processes and CRM usage, analyzing KPIs, coaching leaders, and aligning cross-functional revenue efforts.
Summary Generated by Built In

About our Team

LexisNexis Legal & Professional, which serves customers in more than 150 countries with 11,800 employees worldwide, is part of RELX (www.relx.com), a global provider of information-based analytics and decision tools for professional and business customers. Our company has been a long-time leader in deploying AI and advanced technologies to the legal market to improve productivity and transform the overall business and practice of law, deploying ethical and powerful generative AI solutions with a flexible, multi-model approach that prioritizes using the best model from today’s top model creators for each individual legal use case. The company employs over 2,000 technologists, data scientists, and experts to develop, test, and validate solutions in line with RELX Responsible AI Principles (https://stories.relx.com/responsible-ai-principles/index.html).

About the Role

The Sales Effectiveness Specialist is responsible for driving sales performance by integrating learning & development, sales process optimization, performance analytics, CRM effectiveness, and cross-functional commercial alignment.

This role ensures the sales team has the skills, tools, processes, insights, and support required to achieve revenue targets, improve win rates, accelerate time to productivity, and deliver exceptional customer experiences.

The role serves as the strategic bridge between Sales, Marketing, Product, Finance, and other key functions to ensure alignment, execution excellence, and sustainable revenue growth

Responsibilities

1. Sales Strategy, Enablement & Capability Development

  • Develop and implement a comprehensive sales enablement and development strategy aligned to business goals and revenue targets.
  • Conduct training needs analyses to identify skill and capability gaps across sales roles.
  • Design structured onboarding programs to accelerate time to productivity.
  • Create role-based learning pathways for continuous development.
  • Standardize, document, and continuously refine sales best practices and workflows.

2. Training Delivery & Sales Skill Development

  • Deliver engaging in-person, virtual, and hybrid training sessions covering:
    • Sales methodologies and techniques
    • Product and service knowledge
    • Customer engagement and consultative selling
    • Negotiation and objection handling
    • CRM systems and sales tools
  • Reinforce value-based selling, objection handling, and negotiation best practices.
  • Facilitate workshops, simulations, role-plays, and coaching sessions.
  • Partner with external training providers where appropriate.

3. Sales Process Optimization & Operational Excellence

  • Analyze and improve end-to-end sales processes to increase efficiency and conversion rates.
  • Identify bottlenecks within the sales funnel and implement corrective actions.
  • Support pipeline management and forecasting accuracy.
  • Improve territory planning, quota alignment, and sales execution discipline.
  • Align sales processes with overall business strategy.

4. Performance Analytics & Revenue Insights

  • Track and analyze key sales KPIs including win rates, sales cycle time, conversion rates, quota attainment, and pipeline health.
  • Define and monitor learning effectiveness metrics such as time to competency and performance improvement.
  • Build dashboards and reports to provide actionable insights to leadership.
  • Evaluate ROI of training and enablement initiatives.
  • Identify performance gaps and recommend data-driven improvements.

5. CRM & Sales Technology Management

  • Ensure effective CRM utilization, data integrity, and reporting accuracy.
  • Optimize the sales technology stack to improve productivity and automation.
  • Automate reporting and workflows where possible.
  • Deliver systems and tools training to maximize adoption and usage.

6. Coaching & Leadership Development

  • Coach sales managers to become effective performance coaches.
  • Provide one-on-one and group coaching to improve individual performance.
  • Support performance improvement plans and succession planning.
  • Embed a culture of accountability, continuous learning, and commercial excellence.

7. Cross-Functional Commercial Alignment

  • Act as the primary liaison and strategic bridge between Sales, Marketing, Product, Finance, HR, CX, and Operations to ensure alignment on priorities, messaging, customer insights, and revenue objectives.
  • Partner with Sales Leadership to address performance challenges and capability gaps.
  • Collaborate with Marketing to improve lead quality, campaign effectiveness, and sales enablement materials.
  • Work closely with Product teams to relay field feedback and ensure market insights inform product strategy.
  • Support Finance with forecasting, revenue planning, and performance reporting.
  • Ensure alignment of messaging, value propositions, and go-to-market execution across functions.

Requirements

  • Bachelor’s degree in business, Marketing, Finance, or related field.
  • 5+ years’ experience in Sales Enablement, Sales Operations, Learning & Development, or related roles.
  • Proven experience designing and delivering impactful training programs.
  • Advanced proficiency in CRM systems (e.g., Salesforce).
  • Strong analytical skills with experience building reports and dashboards.
  • Demonstrated project management and change management capabilities.

We welcome candidates from all backgrounds to apply and join our inclusive and diverse team. We value different perspectives and believe they contribute to our success.

Work in a way that works for you

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working Pattern

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive

About the Business

LexisNexis Legal & Professional® provides legal, regulatory, and business information and analytics that help customers increase their productivity, improve decision-making, achieve better outcomes, and advance the rule of law around the world. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis® and Nexis® services.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits. Click here to access benefits specific to your location.

We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1-855-833-5120.

Criminals may pose as recruiters asking for money or personal information. We never request money or banking details from job applicants. Learn more about spotting and avoiding scams here.

Please read our Candidate Privacy Policy.

We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

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EEO Know Your Rights.

Skills Required

  • Bachelor's degree in Business, Marketing, Finance, or related field
  • 5+ years' experience in Sales Enablement, Sales Operations, Learning & Development, or related roles
  • Proven experience designing and delivering impactful training programs
  • Advanced proficiency in CRM systems (e.g., Salesforce)
  • Strong analytical skills with experience building reports and dashboards
  • Demonstrated project management and change management capabilities

RELX Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RELX and has not been reviewed or approved by RELX.

  • Retirement Support Retirement support is positioned as a meaningful part of total rewards through a 401(k) plan with matching contributions, alongside other financial protections such as life and disability coverage. Tuition reimbursement and share purchase access further broaden the financial value of the package beyond base salary.
  • Leave & Time Off Breadth Leave and time off breadth appears strong, with generous vacation allowances, mental health days, and options like sabbaticals and tiered PTO by tenure. Parental and caregiving leaves are described in detail, reinforcing time-away benefits as a standout component of the overall package.
  • Wellbeing & Lifestyle Benefits Wellbeing and lifestyle benefits are supported by offerings such as mental health support (e.g., app access), EAP resources, gym-related perks, and wellness incentives. Flexible working hours and related work-life supports add to the perceived day-to-day value of benefits.

RELX Insights

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The Company
HQ: London
10,001 Employees
Year Founded: 1880

What We Do

RELX is a global provider of information-based analytics for professional and business customers across industries. We help scientists make new discoveries, doctors and nurses improve the lives of patients and lawyers win cases. We prevent online fraud and money laundering, and help insurance companies evaluate and predict risk. Our events enable customers to learn about markets, source products and complete transactions. In short, we enable our customers to make better decisions, get better results and be more productive. We do this by leveraging a deep understanding of our customers to create innovative solutions which combine content and data with analytics and technology in global platforms. RELX serves customers in more than 180 countries and has offices in about 40 countries. It employs approximately 30,000 people of whom almost half are in North America. We operate in four major market segments: Scientific, Technical & Medical; Risk & Business Analytics; Legal; and Exhibitions.

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