Fast-growing measurement company looking for a London-based Sales Director to lead Adelaide's expansion in the UK AdTech market — driving new business across UK HoldCo agencies from our London base, with regular travel to client offices.
Who we areAdelaide is the leader in one of the fastest-growing areas of advertising: attention measurement and activation.
Since 2020, we've become the trusted media quality measurement partner for 40% of Fortune 50 brands who rely on our award-winning AU metric to plan smarter campaigns, invest in high-quality inventory, and dive stronger business outcomes. Adweek has called Adelaide's AU "the attention economy's most widely recognized metric," and AdExchanger named it "Best measurement/Analytics Capability."
Our business continues to scale rapidly, outperforming the industry with a 35% three-year CAGR. What began as a 9-person startup in 2019 is now a team of more than 75.
The past year brought meaningful expansion. We launched the AU ecosystem, giving brands, media agencies, and publishers a unified way to leverage and transact on AU. We broadened our programmatic footprint with custom bidding in GoogleDV360 and pre-bid targeting in The Trade Desk, and grew our partner roster to over 125 platforms and publishers. Leading brands like Dell, Diageo, an Jaguar Land Rover—along with premium publishers such as Hearst, Spotify, and The New York Times—continue to demonstrate AU's value across the media lifecycle.
Adelaide is backed by prominent investors such as Human Ventures (Joe Marchese), Aperiam Ventures (Joe Zawadzki & Eric Franchi), WGI (Jonah Goodhart), and Irwin Gotlieb.
We have a NYC office and a London WeWork, but operates as a remote-friendly company with flexible work options.
How we workWe're a team of action-oriented doers—management rolls up their sleeves and contributes every day. Our culture is rooted in curiosity and rigor: opinions are held lightly, debated openly, and strengthened through testing. Everyone is encouraged to play a role in shaping planning and strategy.
We're built on belonging and growth—94% of employees report a strong sense of belonging, and 81% say they’re happy at work.
This position reports to the Commercial Director, EMEA, and will play a pivotal role in Adelaide's global expansion. The role entails fostering strong relationships with senior agency staff, alongside developing and closing a revenue pipeline to deliver commercial success.
You'll be responsible for new business revenue across major agency HoldCos. Day-to-day activities include pitching the Adelaide solution to prospective clients and identifying ways to overcome any obstacles preventing clients from investing in Adelaide.
We're seeking a candidate with 5+ years of sales experience within the AdTech market across the UK/EMEA region. Ideal candidates will have an extensive network across HoldCo agency teams.
This is a hybrid position based in London, with an expectation of regular travel to client offices. The candidate will have opportunities to visit NYC teams throughout the year and will be fully supported by the hiring manager.
What you'll learnAn important part of our culture is continuous learning and the open sharing of ideas. We offer:
- Access to a broad network of investors and advisors who can help you and your team succeed
- Mentorship from executives with decades of experience in adtech and media
- Regular internal knowledge-sharing sessions
- An education budget to support ongoing professional growth and development
In this role you'll learn:
- Gain a deep understanding of attention metrics and media quality measurement
- Gain a strong understanding of omnichannel media strategies
- How agency product teams operate and collaborate on bespoke integrations
- How to network with Industry leaders to drive higher rates of adoption
- Responsible for all Agency new business
- Network to foster strong agency relationships, from junior to senior contacts
- Ensure client teams are trained and supported with tools and resources
- Lead responses to RFPs, leads, and new business inquiries
- Partner with Client Success to deliver outstanding work product that ensures renewals
- Ensure accurate use of the CRM (Hubspot) to track pipeline, manage deals, and provide visibility into sales activities and performance
- Represent Adelaide at Industry Events to develop new business leads
- Bachelor’s degree preferred
- 5+ years of relevant AdTech or media sales experience
- Proven ability to prospect, close opportunities, and manage a sales pipeline
- Right to work in the United Kingdom is required
- Experience selling media measurement
- Existing relationships with UK HoldCo agencies (e.g., Publicis, Havas, Omnicom, Dentsu, GroupM)
- Familiarity with major UK agency holding companies and their operating structures
- Ability to translate complex data and insights into compelling commercial narratives
Health & Wellness
- Private Medical Insurance for UK roles
- Paid time off
- Parental leave
- Employee development & wellness stipend
- “Festive break” for UK roles
- Volunteer time off
Financial & Compensation
- Competitive salary
- Performance-based quarterly bonus
- Stock options
- Group pension plan” for UK roles
Workplace & Equipment
- Remote-first environment
- London office” for UK roles
- Access to available WeWork spaces
Skills Required
- 5+ years of relevant AdTech or media sales experience
- Proven ability to prospect, close opportunities, and manage a sales pipeline
- Bachelor's degree preferred
- Right to work in the United Kingdom
What We Do
Adelaide is working on a tough problem - measuring the quality of advertising placements - whose solution will impact the direction of the media industry and culture for decades to come. Our vision is to increase the transparency of an $800B industry and create a more fair and equitable market for consumer attention.
Why Work With Us
We are a team of action-oriented doers; management rolls up their sleeves to contribute daily. Our culture is rooted in curiosity and loosely held but rigorously vetted opinions; everyone is encouraged to contribute to planning and strategy.
