Sales Director - West

Posted An Hour Ago
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San Mateo, CA, USA
Hybrid
Senior level
Artificial Intelligence • Cloud • Security • Software
Sonar is the trust & verification layer for AI and agentic coding, and the industry standard for automated code review.
The Role
Lead and execute regional sales strategy and revenue targets for the West. Build, coach, and scale a regional sales organization, own pipeline health and forecasts, join key deals, run deal reviews and coaching, partner cross-functionally on GTM, manage headcount/hiring, and enforce Salesforce-driven processes and sales best practices.
Summary Generated by Built In
Who is Sonar?

Sonar is driving the future of agent-centric software development. As the leader in AI code review and verification, we solve a critical problem: ensuring that software generated by AI-assisted developers or autonomous agents is reliable, secure, and maintainable.

Integrating seamlessly with Claude Code, Codex, Cursor, GitHub Copilot, Gemini, and Devin, we help over 75% of the Fortune 100 build trusted, reliable, compliant software. Customers who use Sonar are 44% less likely to report an outage due to AI-generated code.

We believe code verification is the critical missing link in the Agent-Centric Development Cycle (AC/DC). Industry giants like Nvidia, ServiceNow, Booking.com, Goldman Sachs, AstraZeneca, and Ford Motor Company count on us to provide independent, explainable, consistent review and governance of their AI-generated code via products like:

  • SonarQube: The world’s leading AI code review and verification platform.

  • SonarQube Foundation Agent: Currently topping the leaderboards for agentic software repair.

  • SonarSweep & Sonar Context Augmentation: Providing the enterprise-grade context and constraints agents need to be truly effective.

Our team operates across global hubs in Austin, Bochum, Dubai, Geneva, London, Singapore, Tokyo, and Washington D.C. We move with a mindset we call CODE:

  • Committed to our customers and community.

  • Obsessed with quality.

  • Deliberate in our decisions.

  • Effective as one team.

With over $400M in revenue and profitable, fast-paced growth, we are building the backbone of the AI software revolution. If you’re hungry to have an impact, want to build at a fast pace, and ready to work at the forefront of AI, we want to hear from you.

What you will do

  • Own the sales strategy and revenue targets for the entire region, translating company goals into a regional plan and quota model across multiple teams
  • Lead and develop a regional sales organization — including front-line managers and individual contributors — driving consistent goal and quota attainment
  • Define, monitor, and report on regional KPIs, pipeline health, and forecast accuracy to senior leadership, while still digging into individual deal-level metrics
  • Stay hands-on in the field: join key deals, lead executive-level conversations, and directly coach reps through complex or strategic opportunities alongside their managers
  • Run regular deal reviews, pipeline inspections, and coaching sessions, reinforcing sales methodology at both the manager and rep level
  • Build, scale, and mentor the regional team, developing front-line leaders and growing top talent into their next roles
  • Partner with cross-functional leadership (Marketing, Product, Channel, RevOps) to shape regional go-to-market strategy and build repeatable processes for new business
  • Own regional headcount planning, hiring, and personnel management across the territory
  • Set the standard for onboarding, enablement, and continuous learning across the region
  • Champion and codify sales best practices, ensuring they scale consistently across teams
  • Drive disciplined use of Salesforce.com and related tooling to manage activity and deliver an accurate regional forecast

Experience and qualifications

  • 5+ years of proven sales leadership experience, including managing managers and/or multiple teams while owning a regional number
  • 5+ years of successful technology software B2B sales experience; ideally in a SaaS or subscription model
  • Demonstrated success building and scaling sales organizations, with a track record of developing front-line leaders
  • Strong strategic and operational planning skills — territory design, resource allocation, and forecasting at a regional level
  • Proven motivational, leadership, and team-building skills, with a passion for growing both reps and managers
  • Strong strategic selling skills — assessing problems, prioritizing sales efforts, and taking focused action; experience with Command of the Message a plus
  • Experience growing a region through multiple channels: customer expansion, outbound prospecting, and channel partners
  • Excellent written and verbal communication, executive presence, and listening skills
  • Experience deploying and managing through specific sales methodologies at scale
  • Strong experience with Salesforce.com and sales analytics tooling
  •  

We value diversity, equity, and inclusion

At Sonar, we believe that our diversity is our strength. We are a global company that values and respects different backgrounds, perspectives, and cultures. We are committed to fostering a diverse and inclusive work environment where everyone feels valued and empowered to contribute their best. We are proud to be an equal opportunity employer and welcome all qualified applicants, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you need any accommodation, please reach out to us at [email protected]

All offers of employment at Sonar are contingent upon the results of a comprehensive background check and reference verification conducted before the start date. 

We do not currently support visa candidates in the US. 

Applications that are submitted through agencies or third party recruiters will not be considered.

Skills Required

  • 5+ years of proven sales leadership experience managing managers and/or multiple teams while owning a regional number
  • 5+ years of technology software B2B sales experience, ideally SaaS/subscription model
  • Demonstrated success building and scaling sales organizations and developing front-line leaders
  • Strong strategic and operational planning skills (territory design, resource allocation, regional forecasting)
  • Proven motivational leadership, team-building, and people development skills
  • Strong strategic selling skills; experience with Command of the Message is a plus
  • Experience growing a region through customer expansion, outbound prospecting, and channel partners
  • Excellent written and verbal communication, executive presence, and listening skills
  • Experience deploying and managing sales methodologies at scale
  • Strong experience with Salesforce.com and sales analytics tooling
  • Must be eligible to work in the US without visa sponsorship
  • Successful completion of comprehensive background check and reference verification

What the Team is Saying

Kim
Elizabeth
Katie
Jeff
Brian
Will
Varsha
Max
London

Sonar Compensation & Benefits Highlights

  • Leave & Time Off Breadth Leave & Time Off Breadth: Paid time off is positioned as generous for U.S. employees, with a substantial baseline, additional sick leave and holidays, and tenure-based increases. Company-wide time off is also highlighted as part of the package.
  • Healthcare Strength Healthcare Strength: Health coverage is described as comprehensive, with the employer covering most employee premiums for medical, dental, and vision, and fully funding life and disability insurance. Telemedicine, mental health resources, and an employee assistance program are also included.
  • Retirement Support Retirement Support: A 401(k) plan with a company match that vests from day one is offered, providing straightforward long-term savings support. This is complemented by employer-paid life and disability protections.

Sonar Insights

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The Company
HQ: Austin, TX
800 Employees
Year Founded: 2008

What We Do

Sonar provides the essential verification layer for the AI-driven development era, ensuring all code—whether human-written or AI-generated—is code you can trust. Today, AI coding tools are generating explosive volumes of code. This has created an "engineering productivity paradox" : faster code writing doesn't automatically lead to faster, safer software delivery. The new bottleneck is verification. Sonar solves this. Integrating code quality and code security into a single platform (SonarQube), Sonar is the foundation for high performance software engineering, analyzing over 750 billion lines of code daily to ensure applications are secure, reliable, and maintainable. As an independent verification platform, Sonar enables organizations to securely develop at the speed of AI. We are driven by a deep belief in our people, a commitment to excellence, and an unwavering dedication to delivery. We operate as a united group where our collective success is the sum of each individual's contributions. Our company culture is driven by the values of CODE: Committed, Obsessed, Deliberate & Effective. This mindset reflects our culture of creativity, collaboration, and pride in the work we do. Rooted in the open source community, Sonar’s solutions support over 35 programming languages, frameworks, and infrastructure technologies. Today, Sonar is used by 7M+ developers worldwide, including ServiceNow, Booking.com, Deutsche Bank, AstraZeneca, and Ford Motor Company. Sonar is headquartered in Geneva, Switzerland with additional offices in Austin, Texas; Bochum, Germany; London, Singapore, and Tokyo. The company is rapidly growing with over 800 employees! Join us in our mission to solve the trillion-dollar challenge of bad code!

Why Work With Us

We are a product-first company, with a people-first culture. Every employee has the opportunity to grow and learn. We promote from within, provide regular feedback and professional development opportunities, value the right to fail along with respect and kindness and work with team members to achieve their full potential.

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Sonar Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

At Sonar, we require employees to come into the office 3 days/week.

Typical time on-site: 3 days a week
HQAustin, TX office
Geneva Office (HQ)
Annecy Office
Bochum Office
London Office
Singapore Office
Learn more

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