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Halter is on a mission to unlock more productive and sustainable farming.
The Role
The Sales Director will lead and scale Halter's U.S. sales organization, focusing on revenue growth, team management, and field interaction to influence product strategy and customer needs.
Summary Generated by Built In
At Halter, we’re building world-class virtual fencing technology that transforms the way farmers and ranchers work. We tackle complex, real-world problems with technical solutions, helping farmers lift productivity, care for their animals, and farm more sustainably. We’re on a mission to enable ranchers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry.
About the role:
We’re looking for a world-class Sales Director to build, scale, and lead Halter’s U.S. commercial, and specifically sales, organisation through a period of extraordinary growth. Reporting directly to the President, you’ll own the revenue number, set the cultural tone for our US team, and lead a high-accountability, high-velocity field sales team through the next phase of scale. You’ll manage Sales Managers and develop leaders, growing a team of ~32 today to ~60+ by the end of next year. This is a deeply hands-on leadership role: you’ll spend meaningful time in the field (two to three days a week), working alongside ranchers, shaping execution, and ensuring your managers and reps are consistently raising the bar. You will bring discipline, rigor, and clarity while also operating with warmth, candor, and high support. You’ll also play a key role globally - representing U.S. customer needs, partnering closely with New Zealand teams, and influencing Halter’s product roadmap, forecasting, and broader go-to-market strategy.
What you'll do:
- Lead, Coach & Scale a High-Accountability Sales Organisation
- Build, develop, and performance-manage a team of Sales Managers, setting clear expectations, coaching in the field, levelling up leadership capability, and ensuring every manager can coach their teams to high performance.
- Drive consistent execution through hands-on training, ride-alongs, deal reviews, and continuous improvement rhythms.
- Scale the US sales organisation from ~32 to 60+, ensuring the right structure, talent density, and coaching infrastructure to support hypergrowth.
- Own U.S. Revenue, Forecasting & the Commercial Operating System
- Own the U.S. revenue number end-to-end, with clear accountability for predictable, accurate, country-level forecasting and pipeline coverage.
- Build and continuously refine a data-driven operating model, ensuring every rep, manager, and region maintains disciplined pipeline hygiene, stage progression, and conversion performance.
- Run deep weekly reviews on pipeline health, forecast variance, territory performance, leading indicators, and productivity metrics.
- Partner closely with RevOps to design scalable dashboards, reporting, and insights that drive behaviour and decision-making.
- Serve as the executive owner of Salesforce discipline across the U.S., ensuring world-class accuracy, usage, data quality, and adoption.
- Set & Run National Rhythms Across the Commercial Org
- Own and run the national commercial meeting cadence, and ensure consistent communication flow across all U.S. teams: priorities, targets, expectations, updates, blockers, and accountability loops.
- With our headquarters in New Zealand, this role is the primary voice of the U.S. market on the global stage. You’ll bring U.S. customer truth, field insight, and commercial context into company wide decision making.
- Stay Deeply Connected to Customers & the Field
- Spend significant time in the field (two to three days/week), modelling best practices, supporting managers, and staying close to customer needs and market dynamics.
- Use field insights to shape sales strategy, territory design, role clarity, and coaching priorities.
- Be the Voice of the U.S. Market to Global TeamsTranslate U.S. customer insights into clear product, engineering, onboarding, and go-to-market requirements that influence global priorities.
- Build strong partnerships across Halter’s global organisation to ensure U.S. needs are understood, prioritised, and acted upon.
What you'll bring:
- Proven GTM Leadership Experience: Demonstrated success scaling revenue and managing managers through rapid growth from post-product-market-fit to meaningful commercial scale.
- Owned growth-focused national or multi-region revenue targets, with responsibility for hitting aggressive numbers and maintaining forecast accuracy across a sizable field organisation.
- Strong Analytical & Commercial Judgment: Able to interpret data, understand financial levers, and make clear, confident decisions in complex, fast-paced environments.
- Field-First, Customer-Centric Leadership: Comfortable leading from the front, spending meaningful time on-farm, and grounding strategy in firsthand customer insight.
- Expertise in Sales Methodology & Forecasting: Deep skill in modern sales practices, pipeline discipline, forecasting rigor, and building scalable sales systems and cadence.
- Worked closely with RevOps, Product, and Marketing to influence roadmap, territory design, segmentation, and cross-functional alignment on customer needs.
- Implemented or overhauled a commercial operating rhythm, including pipeline reviews, forecast cadences, QBRs, and clear communication channels across managers and teams.
- Authentic, High-Expectation Leadership Style: Direct, empathetic, high-support leadership that elevates talent, develops managers, and reinforces a culture of excellence.
- Thrives in Ambiguity & Pace: Calm, decisive, and energized by building from scratch - operating with urgency, ownership, and adaptability in a rapidly scaling business.
Why our team loves working at Halter
- Every now and again a company comes along that disrupts and transforms an entire industry, leaving society in a better place. Few people get the opportunity to work at companies like these. Halter is an incredible technology transforming an essential industry. We have a genuine and shared connection to our mission to make a difference in the world.
- Our product changes the lives of our customers, directly improving their livelihoods and their lifestyle. Your work matters.
- Dedicate yourself to solving real-world problems alongside an epic team in a high-growth culture. The excitement, risk and reward of a high-growth technology scale-up on the global stage. Our ideas are truly valued, we are able to move fast, and our impact is real.
- Our personal growth is important. Halter offers an annual USD$750 self-development budget to be used for anything that fuels personal growth.
- Health Benefits - We offer best-in-class insurance for our employees, so they can care for themselves and their families.
- 12 weeks of paid parental leave for primary or secondary caregivers plus many other parental benefits that support you and your family.
- Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
- We're proud to offer 401k and make an employer match. We offer a 100% match on the first 3% you contribute, and a 50% match on the next 2%.
- Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
Join our team
Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!
If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!
Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.
Top Skills
Salesforce
What the Team is Saying
Nicola
North Island Business Development Manager
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The Company
What We Do
We bridge deep tech into farming. Halter enables farmers to remotely shift, virtually fence and proactively monitor their cows’ health and behaviour. Can you imagine watching 500 cows or cattle walk calmly towards the milking shed or their next break? No quad bikes, no dogs, no fences. Just a mob of cows walking at their own pace. People say it looks like magic. Our customers are revolutionising farming with Halter. It's changing lives and transforming an industry.
Why Work With Us
There's something special about being surrounded by spectacular people making real change in the world. At Halter, you'll do your best work, with the best people and have the biggest impact in a culture grounded in performance.
Gallery
Halter Offices
OnSite Workspace
Our field teams are often on the road however, we believe that in-person interaction is key to building a high-performing culture so there will be times when we would like our team to meet in person.
Typical time on-site:
None
