Sales Director, Spotter Hardware (UK & EU Commercial)

Sorry, this job was removed at 08:05 p.m. (CST) on Thursday, May 07, 2026
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Hiring Remotely in London, Greater London, England, GBR
In-Office or Remote
Hardware • Software
The Role
The Company

Sofar is the leading ocean intelligence platform. We’ve built the world’s largest real-time ocean network, turning billions of measurements into insights trusted by scientists, governments, and shipping fleets. Our technology makes the ocean more predictable and sustainable, helping customers save costs, cut emissions, and unlock insights that were once out of reach.


The Role
  • Responsible for executing Sofar’s GTM strategy for hardware and services sales to commercial accounts in the United Kingdom and European Union.

  • Individually source and win smaller, transactional sales and ensure customer success to drive additional purchases

  • Team with internal SMEs to target and win larger, strategic opportunities

  • Influence the Product Team by providing customer/market feedback to inform roadmap

  • Work with marketing to devise demand generation campaigns and materials for educating the market on Sofar’s products

Impact You’ll Own:
  • Develop and execute a strategic sales plan for the assigned territory, including regional partners.

  • Lead the end-to-end sales process, including prospecting, qualification, proposal development, negotiation, and contract closure.

  • Understand client needs deeply and position the Spotter’s unique value proposition effectively.

  • Collaborate with internal teams (product, marketing, engineering) to align solutions with market demand and customer requirements.

  • Work with and manage channel sales partners to develop business in new regions.

  • Represent Sofar at industry events, conferences, and networking opportunities in the region.

About You
  • 6+ year history of achieving or exceeding revenue targets in a technical hardware sales role, preferably in maritime, environmental tech, or related industries.

  • Familiarity with / comfort with scientific instrumentation, either from a previous sales role or from field experience in oceanography, environmental science, ecology, environmental chemistry, etc.

  • Demonstrated ability to grow and manage a sales pipeline of both transactional and complex, multi-stakeholder sales

  • Excellent communication, negotiation, and interpersonal skills.

  • Self-starter with the ability to work independently and collaboratively in a fast-paced environment.

  • Willingness to travel as needed to meet clients and attend events.

Bonus Points
  • Experience presenting a highly configurable product-set as an integrated platform

  • Deep passion for the Ocean

  • Familiarity with Hubspot CRM


Estimated Salary Range
  • Up to 220K Euro (OTE)

  • The range listed is what we reasonably expect to pay for this role at the time of this posting. We may ultimately pay more or less than the posted range and may be modified in the future. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, experience, and equity package.


Sofar's Commitment to Climate Justice

We at Sofar Ocean acknowledge that careers in the marine sciences “... have traditionally been, and remain, non-diverse work environments”, thereby limiting the entry and prosperity of underrepresented groups in the space. (Johri et al., 2021) Many of these same groups are disproportionately affected by climate change, and are often excluded from decision making that directly address their interests and needs.

We are committed to addressing these climate injustices and highly encourage people who identify as women, LGBTQ+, Black, Indigenous, and people of color (BIPOC) to apply

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The Company
HQ: San Francisco, CA
125 Employees
Year Founded: 2016

What We Do

Sofar connects the world's oceans to power a more sustainable future. Sofar unlocks ocean data at scale. We deployed hundreds of Spotters globally to create the world’s largest privately-owned network of ocean sensors that collects 1.5 million real-time observations daily. Our team of ocean scientists assimilates this real-time data into our marine weather forecasts, which are up to 50% more accurate than traditional models. In maritime shipping, we use these high-accuracy forecasts and vessel performance models to provide optimized guidance and save ships time, fuel, and emissions. We also equip researchers, operators, and innovators with our devices and data to power marine research and sustainable commercial solutions. Customers access data from our global sensor network and deploy our extensible Spotter platform to collect real-time surface and subsurface observations. Sofar’s team of engineers, ocean scientists, and business professionals is based in San Francisco, California.

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