Sales Director, Platform Sales - North America

Posted 8 Days Ago
Be an Early Applicant
Montréal, QC, CAN
In-Office
Senior level
AdTech • Software
The Role
Lead North American platform sales: prospect and close enterprise B2B software deals, manage pipeline and relationships with senior stakeholders, run product demos, negotiate contracts, and collaborate cross-functionally to deliver customer-centric solutions and exceed quotas.
Summary Generated by Built In

Sales Director, Platform Sales - North America 

Are you looking to join a Global Tech leader?

Then we have an exciting opportunity for you in Montreal (Hybrid)!

About us :

Broadsign is a growing software company with a mission to make buying, selling, and delivering out-of-home media easier than ever. Our software is operated by some of the most successful out-of-home businesses and powers impactful, compelling campaigns seen across the world. Come light up the world as a Sales Director, Platform Sales!

What to expect :

As a member of our sales team, the Sales Director generates multiple revenue streams by identifying customer needs and offering solutions from Broadsign’s diverse line of products. You will be responsible for business development and strategic relationship management of key stakeholders within North America. Specifically, you will prospect new business within your territory, lead product demonstrations, and develop relationships with senior stakeholders at key accounts to negotiate profitable business terms. Essentially, you’ll want to teach and guide your clients throughout the entire sales process in order to provide them with the best solutions possible! 

What you need to perform in this job :

  • 5+ years of experience selling enterprise B2B software, with full quota ownership and a demonstrated history of exceeding targets
  • Proven success in new logo acquisition, including outbound prospecting, pipeline generation, and building targeted account plans
  • Experience developing and managing a robust pipeline while establishing trusted, strategic relationships with senior and executive-level stakeholders
  • Strong collaborator and team player, able to work cross-functionally with Broadsign’s internal stakeholders to deliver customer-centric solutions
  • Exceptional problem-solving skills with the ability to think creatively, adapt to unexpected situations, and operate effectively with a high degree of autonomy
  • Bachelor’s degree in business, technology, or a related field (or equivalent experience)
  • Strong leadership presence with a clear understanding of the value of teamwork and shared accountability
  • Fluency in French and English
  • Solid understanding and practical application of the Challenger Sales methodology
  • Experience with platform-led selling in adtech; familiarity with the Out-of-Home (OOH) advertising industry is preferred

What we bring to the table :

  • Comprehensive Benefits: Complete company insurance plan (health, dental, vision, travel) effective from day one (100% employer-paid). $500 annual Health Care Savings Account (HCSA) for additional health-related expenses.Unlimited access to the virtual healthcare platform (Telus Health).
  • Wellness: $500 annual Wellness fund for mental/physical health and office-related expenses. 
  • Paid Time Off: Minimum 3 weeks vacation, 5 floater days, 5 sick/personal days, and 2 volunteer days.
  • Retirement Savings: Group RRSP with a 50% employer matching up to 4% of your salary.
  • Financial Perks: Transportation reimbursement for travel to a Broadsign office and meal subsidies (Tuesday-Thursday).
  • Family Support: Parental leave salary supplement. 
  • Growth Opportunities: Training & development opportunities with a yearly budget to support professional growth. 

At Broadsign, we value the varied social identities that make up our community. We recognize talent comes in different forms and encourage applications that reflect different backgrounds and experiences. Our promise is to be an inclusive employer and partner, open to learning, with thoughtful strategies and practices that amplify the different voices of our industry.

Knowledge of French is required for positions permanently located in Quebec so that the incumbent can communicate as needed with colleagues and partners in Quebec. French training is offered to any holder of a permanent position in Quebec who does not have a good command of French. Proficiency in English is required for this position to communicate with colleagues, clients, and partners (or suppliers) located outside Quebec, and to understand technical and scientific documentation available in our industry.

Skills Required

  • 5+ years selling enterprise B2B software with full quota ownership and history of exceeding targets
  • Proven success in new logo acquisition, outbound prospecting, pipeline generation, and targeted account planning
  • Experience developing and managing a robust pipeline and establishing strategic relationships with senior and executive-level stakeholders
  • Strong collaborator able to work cross-functionally to deliver customer-centric solutions
  • Exceptional problem-solving skills, creative thinking, adaptability, and ability to operate autonomously
  • Bachelor's degree in business, technology, or related field (or equivalent experience)
  • Strong leadership presence and understanding of teamwork and shared accountability
  • Fluency in French and English
  • Solid understanding and practical application of the Challenger Sales methodology
  • Experience with platform-led selling in adtech
  • Familiarity with the Out-of-Home (OOH) advertising industry

Broadsign Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Broadsign and has not been reviewed or approved by Broadsign.

  • Healthcare Strength Employer-paid medical, dental, and vision from day one in some locations, plus virtual healthcare access, are emphasized as core coverage. Materials consistently describe comprehensive health plans across regions, with specifics varying by country.
  • Leave & Time Off Breadth A three-week starting vacation policy alongside additional paid time off between Christmas and New Year’s, sick/personal days, and paid volunteer days is highlighted. Holiday shutdowns and flexible time-off elements reinforce recharge opportunities.
  • Wellbeing & Lifestyle Benefits An annual wellness subsidy, home-office furniture allowance, social events, and community volunteering support indicate robust lifestyle perks. Flexibility, including hybrid work and limited-duration work-from-anywhere, complements everyday wellbeing.

Broadsign Insights

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The Company
HQ: Montreal
234 Employees
Year Founded: 2004

What We Do

We believe in a world where bold creativity inspires bright ideas. Where screens drive growth, build excitement and prompt innovation. Where digital interactions inspire conversations and connect communities. Where digital and real-life experiences collide. We’re making it easier than ever for publishers, agencies and brands to harness the power of digital out-of-home and connect with audiences across the globe. Lighting up airports, shopping malls, health clinics, street corners and more, our platform powers screens at the heart of people’s lives.

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