Sales Development Representative (SDR)
About Niural
At Niural, we're not just building products; we're redefining how companies operate in a new era of the internet driven by AI. We're creating truly global solutions that empower businesses to thrive in the digital economy. If you're eager to join a relentlessly ambitious team, develop tools that will influence the flow of billions of dollars, and share in the asymmetric financial rewards of building foundational internet infrastructure, then come help us shape the future of finance.
About the job
As a Sales Development Representative (SDR), you will play a crucial role in accelerating the growth of Niural's cutting-edge solutions, including US and global payroll and benefits, US PEO, Employer of Record (EOR), and bill pay products. Your primary responsibility will be to identify, engage, and cultivate relationships with potential clients across small, medium, and large businesses. You'll connect with key decision-makers such as Chief Financial Officers, Chief Operating Officers, Controllers, VPs of Finance, Payroll Directors, Human Resources Officers, and Business Owners to drive meaningful conversations that lead to sales.
Your day-to-day will involve a mix of prospecting new clients and collaborating with your team to close deals. As you achieve success, you'll be rewarded with industry-leading compensation, comprehensive benefits, luxurious incentive trips, and prestigious awards.
At Niural, we’re committed to your success. We provide top-tier sales training to ensure you are equipped to excel both financially and professionally. As part of the most innovative HR and Payroll technology company on the market, you’ll have limitless opportunities for career growth.
Responsibilities
Identify and research potential clients through various channels to build a robust sales pipeline.
Execute outbound calls, emails, and social media outreach to generate new leads.
Qualify inbound leads by assessing their needs, budget, and readiness to buy.
Schedule appointments and demos with qualified leads for the senior sales team.
Maintain accurate records of all sales activities in the company’s CRM system.
Work closely with Account Executives to ensure a smooth handover of leads.
Follow up with and nurture potential clients until they are ready to move forward.
Meet or exceed individual and team sales targets and KPIs.
Build and maintain relationships with potential clients, establishing trust early in the sales process.
About you
You will succeed in this role if:
You are highly motivated with a strong drive to achieve and exceed sales targets.
Exhibit excellent communication skills, both verbal and written, to effectively engage prospects.
Demonstrate resilience and persistence, particularly in handling rejections and objections.
Quickly learn and adapt to new sales techniques, tools, and product knowledge.
Show strong time management and organizational skills to efficiently manage a pipeline of leads.
Display a positive attitude and a willingness to take initiative and go the extra mile.
Be resourceful and proactive in identifying new opportunities and solving challenges.
Collaborate effectively with team members, sharing insights and strategies for mutual success.
Maintain a customer-centric approach, understanding and addressing the specific needs and pain points of each prospect.
Requirements
A college degree is great but not required. If you don't have a college degree, other acceptable experience could include:
1-3 years of relevant experience in HR, technology, or software sales is preferred; however, equivalent experience or skills will be considered in lieu of a college degree.
Demonstrated military experience with skills such as teamwork, resilience, negotiation, and trust-building, coupled with a strong "never give up" attitude.
Experience in professional team sports during college, showcasing teamwork, discipline, and a competitive spirit, with a keen interest in starting a career in sales.
What we offer
Competitive salary plus commission package designed to reward your expertise and contributions.
Access to continuous learning and career advancement programs.
Supportive and collaborative work environment where ideas are valued and teamwork is encouraged.
Skills Required
- Excellent verbal and written communication skills
- Resilience and persistence when handling rejection and objections
- Ability to learn and adapt to sales techniques, tools, and product knowledge
- Strong time management and organizational skills
- Positive attitude, initiative, resourcefulness, and proactivity
- Ability to collaborate effectively with team members
- Customer-centric approach to understanding prospect needs
- College degree
- 1-3 years of relevant experience in HR, technology, or software sales
- Equivalent experience or skills in lieu of a college degree
- Military experience demonstrating teamwork, resilience, negotiation, and trust-building
- Professional college team sports experience demonstrating teamwork, discipline, and competitiveness
What We Do
Niural is an AI-native platform that unifies global payroll, Professional Employer Organization (PEO), Employer of Record (EOR), and financial operations. It provides centralized control, advanced analytics, and automation to streamline HR operations, compliance, and benefits management for companies operating in over 150 countries.
