Sales Development Representative

About Bluefin

At Bluefin, we thrive in a dynamic and fast-paced environment where innovation and leadership are at the forefront of everything we do. Join us in revolutionizing data security within the integrated payments industry, as we protect over 35,000 companies across 59 countries with our cutting-edge encryption and tokenization technologies. Our collaborative culture empowers you to take initiative and make impactful contributions, while our commitment to professional growth ensures you have the tools and opportunities to excel. Embrace the challenge of working in a vibrant atmosphere that values agility and leadership, and be part of our mission to create secure, frictionless experiences for businesses and their customers. If you’re ready to drive change and make a difference, we invite you to embark on this exciting journey with us!

About the Role

We are seeking a motivated Sales Development Representative to help fuel Bluefin’s next stage of growth by turning market interest into meaningful sales opportunities. In this role, you’ll own a blend of inbound follow-up and targeted outbound prospecting, engaging prospects across phone, email, LinkedIn, events, and marketing-generated campaigns to create qualified pipeline for the sales team.

This is a high-visibility, high-impact role for someone who thrives on urgency, personalization, and persistence. You’ll partner closely with Account Executives and Marketing to prioritize the right accounts, craft compelling outreach, qualify prospects, and ensure every strong lead receives timely, thoughtful follow-up. Along the way, you’ll gain hands-on exposure to cybersecurity, fintech, payments, and data security conversations while sharpening your sales skills through coaching, call shadowing, team feedback, and real-world selling opportunities. This role reports to the SVP, Marketing.

Key Responsibilities:

• Prospect and generate new business opportunities through outbound outreach (calls, emails, LinkedIn, events)
• Own timely follow-up on inbound / hand-raiser activity generated by the marketing team, ensuring no qualified lead goes unworked or stale
• Help build qualified sales pipeline using a mixture of targeted outbound activities to Ideal Customer Profile (ICP) lists and prioritized inbound follow-up based on engagement and intent signals
• Research potential leads to craft compelling and personalized outreach messaging based on individual roles, industries, and observed engagement
• Execute multi-channel outreach across phone, email, and social media (target ~75–100 high-quality activities per day)
• Qualify leads and set appointments for Account Executives; manage scheduling, confirmations, and rescheduling as needed
• Partner with Account Executives to align on priority accounts, outreach strategy, and follow-up on target opportunities
• Ensure Account Executives appropriately accept or reject generated opportunities based on outcomes of scheduled meetings
• Work in collaboration with the marketing demand generation team to follow up on prospects generated through webinars, outbound campaigns, tradeshows, paid advertising, direct mail, ABM, and other programs
• Prioritize outreach based on intent signals including campaign engagement, website activity, and inbound interest
• Shadow Account Executives on discovery calls and demos to deepen understanding of customer pain points and how Bluefin’s solutions address them
• Participate in weekly sales and marketing meetings to obtain feedback on outreach performance, appointment quality, and evolving market dynamics
• Provide feedback to marketing on lead quality, campaign performance, and messaging effectiveness to continuously improve conversion rates
• Record all activities in Salesforce including outreach attempts, engagement, meetings booked, lead conversion, and opportunity creation; maintain accurate pipeline visibility

Skills and Qualifications

• 1–3 years in a sales development/business development representative (SDR/BDR) role with a track record of results
• 1 year of B2B technology experience required (cybersecurity / fintech experience preferred)
• Proven ability to convert inbound leads into qualified meetings and execute outbound prospecting activities
• Strong written and verbal communication skills
• Excellent relationship/rapport-building skills
• A competitive growth mindset with resilience to handle rejection
• Ability to learn new concepts quickly and adapt messaging based on feedback
• Comfortable making phone calls as a core outreach channel
• Strong sense of urgency and responsiveness in following up on leads
• Experience with tools such as Salesforce, Salesloft, ZoomInfo, and LinkedIn
• Industry experience in payments or data security preferred but not required
• Microsoft Office and Google Suite experience
• College degree preferred 

Equal Employment Opportunity 

Bluefin provides equal employment opportunities to all employees and applicants without regard to race, color, religious creed, sex, national origin, ancestry, citizenship or immigration status, pregnancy, physical disability, mental disability, age, military or veteran status, marital status, registered domestic partner status, gender, gender identity or expression, sex stereotyping, medical condition, genetic information, sexual orientation, or any other status protected by applicable federal, state, or local laws.