Sales Development Representative

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Team Overview

The Sales Development Representative in TransUnion’s Diversified Markets segment generates qualified pipeline across a wide range of industries. This role combines targeted enterprise outbound prospecting with inbound lead engagement to identify senior‑level (C-suite, VP, Director) contacts, uncover business needs, and align them with relevant TransUnion solutions—from identity and fraud to marketing, analytics, and communications. The Sales Development Representative drives early‑stage engagement, partners closely with sales and marketing, and helps accelerate growth across a diverse territory of commercial markets. This role will report directly to the Inside Sales Director.

Role Overview and Core Responsibilities

• Create monthly strategic outreach plans in concert with IEs to support new business acquisition goals

• Conduct deep research on target accounts to identify key players and create customized messaging for prospecting purposes

• Execute on outreach plans by communicating with current and prospective customers with tailored messages across multiple channels

• Leverage assets from Marketing and Demand Generation campaigns to educate and nurture prospective customers, thereby creating need in the market

• Work closely with Marketing to develop and execute campaigns and provide feedback to maximize impact

• Maintain and update records within Salesforce.com to reflect relevant research and activities

• Utilize all available resources – GONG, salesforce.com, LinkedIn, Sales Navigator, news alerts, Winmo, ZoomInfo, etc. to strategically identify organizations and individuals to contact

• Participate in regular SDR training and coaching sessions to hone demand generation skills and objection handling

Required Knowledge and Experiences

• 1-3 years experience in a Sales Development, Lead Generation, or Sales

• High volume cold-calling experience and/or experience calling on any of the following: Chief Marketing Officers, Chief Digital Officers, VPs of Marketing, and VPs of Performance Analytics or Customer Experience

• Proficiency in salesforce.com, cadence tools, LinkedIn, and/or other sales tools

• Confident communicator, comfortable speaking with managers, executives, and peers

• Measurable track record of succeeding in goal-oriented environment

• Act independently when necessary, creating and executing plans for improvements and implementation

• Ability to multi-task, prioritize, and manage time effectively

• This is a remote position which may require occasional in-person attendance at work-related events at the discretion of management.
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Benefits that support every part of your life:

At TransUnion, we design benefits to help you feel well, do well, and plan well—from day one.

For Your Health: Enjoy day-one eligibility for medical, dental, and vision coverage, plus supplemental plan options. Spousal, domestic partner, and other eligible dependent coverage is available on select plans. Choose tax‑advantaged HSA and FSA accounts to make everyday care more affordable.

For Your Protection: We’ve got your back with company‑paid basic life and AD&D, optional voluntary life and AD&D for you and your family, and short‑ and long‑term disability. You can also opt into a legal plan, pet insurance, and travel accident coverage.

For Your Family: From adoption assistance and fertility planning coverage to caregiver support, we’re here for every chapter. Access Dependent Care FSA for possibility of an employer match, a complimentary Care@Work membership, and up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return.

For Your Future: Build toward what’s next with our 401(k) with employer match and Employee Stock Purchase Plan (ESPP). Tap financial wellness resources, career coaching, and optional long‑term care insurance to plan confidently.

For You: Grow and recharge with tuition reimbursement, flexible time off for exempt employees or paid time off for nonexempt employees, up to 12 paid holidays per year, commuter benefits, employee discounts, charitable gift matching, and paid volunteer time off, plus corporate volunteer events that make it easy to give back.

For Your Wellness: Access 24/7 support including professional therapy, coaching, and emotional well‑being programs alongside guided meditation and resources that support physical, mental, social, and financial wellness.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law. Additionally, in accordance with Section 503 of the Rehabilitation Act of 1973 and the Vietnam Era Veterans’ Readjustment Assistance Act of 1974, TransUnion takes affirmative action to employ and advance in employment qualified individuals with a disability and protected veterans in all levels of employment and develops annual affirmative action plans. Components of TransUnion’s Affirmative Action Program for individuals with disabilities and protected veterans are available for review to any associate or applicant for employment upon request by contacting [email protected].

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

TransUnion complies with all applicable immigration laws and regulations. The Company does not presently provide employer support or sponsorship for an immigration-related employment benefit for this position. Applicants must be authorized to work in the United States on a full-time basis without the need for employer support or sponsorship now or in the future.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

Pay Scale Information:

The U.S. base salary range for this position is $52,500.00 - $87,500 annually. This position is eligible for both base pay and commission earnings. TransUnion commission targets are generally 20% – 50% of base salary and may vary based on position. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

TransUnion Overview:

At TransUnion, we encourage and are committed to creating a real, positive impact and shared sense of purpose within our Workforce for Good, which empowers our people to grow, innovate and contribute to a better future for our communities and customers. We strive to build an environment where our associates are in the driver’s seat of their professional development— while having access to help along the way. We recognize that success comes when our associates thrive both professionally and personally; that’s why we prioritize work/life flexibility and offer resources for our teams across the globe to collaborate and drive excellence.

Be a part of our Workforce for Good – you’ll work with great people, pioneering products and cutting-edge technology.

TransUnion's Internal Job Title:

Sales Development Rep, Account Dev - Direct Sales

Company:

TransUnion LLC