Sales Development Representative

Job Details 

The Sales Development Representative prospects, qualifies, and generates new business opportunities for the Sales team. Reporting to the SDR Manager, this role drives pipeline through inbound and outbound outreach, account-based strategies, and strong engagement techniques. SDRs make the first impression with prospects and must communicate value clearly, think on their feet, and adapt quickly. The position provides foundational SaaS sales training, professional development, and uncapped earning potential. 

Success Profile 

Success in this role is anchored in InvoiceCloud’s Core Competencies. These competencies reflect the mindsets and behaviors that define success in this role. We outline how each competency translates into real-world actions and outcomes specific to this role. 

Customer Centric 

• Engages prospects with professionalism, active listening, and tailored messaging based on industry and prospect needs. 
• Builds credibility quickly by demonstrating understanding of challenges within government, utility, insurance, or finance sectors. 
• Identifies key stakeholders and adapts communication to suit decision-makers, influencers, or technical audiences. 
• Positions InvoiceCloud’s value in a way that speaks directly to prospect pain points and desired outcomes. 

Results Driven 

• Meets or exceeds activity and pipeline generation goals through consistent calling, emailing, sequencing, and social outreach. 
• Applies account-based selling strategies to prioritize target accounts and increase conversion. 
• Creates and executes outreach plans that build healthy, qualified pipeline aligned to acquisition targets. 
• Delivers strong discovery to understand prospect needs and articulate how InvoiceCloud can solve them. 
• Demonstrates resilience, competitiveness, and ownership in achieving weekly, monthly, and quarterly performance expectations. 

Takes Ownership 

• Manages daily outreach, follow-up, and pipeline hygiene with discipline and accountability. 
• Researches accounts to understand industry context, organizational structures, and pain points before engaging. 
• Documents prospect interactions clearly to enable smooth handoffs to Account Executives. 
• Continuously improves sales skills, messaging, and industry knowledge to strengthen performance. 
• Approaches challenges with initiative, curiosity, and willingness to adapt based on coaching. 

Drives Efficiency 

• Uses CRM and sales engagement tools to efficiently manage high-volume outreach and organize workstreams. 
• Prioritizes activities using data and dashboards to focus on accounts most likely to convert. 
• Applies strong time management skills to maintain steady outbound activity and follow-ups. 
• Streamlines workflows with templates, automation, and repeatable best practices. 
• Collaborates with sales and marketing to refine outreach strategies and improve conversion rates. 

Innovative 

• Experiments with messaging, sequencing, and communication tactics to increase response rates and engagement. 
• Uses AI-assisted tools to prepare messaging, analyze accounts, personalize outreach, and enhance productivity. 
• Identifies trends, insights, and competitive signals across target accounts to refine strategy. 
• Tailors prospecting approaches based on industry, buying behavior, and persona needs. 

Requirements 

• Strong verbal and written communication skills 
• Ability to build credibility quickly and navigate gatekeepers 
• Experience diagnosing prospect needs and articulating business value 
• Effective time management, prioritization, and organization skills 
• Eagerness to thrive in a fast-paced, evolving sales environment 
• Comfort with high-volume outbound activity (calls, email, social outreach) 
• Experience with CRM and sales engagement tools preferred 
• Competitive, coachable, and highly motivated to exceed goals 

Benefits 
We offer a competitive benefits program including: 

• Medical, dental, vision, life & disability insurance 
• 401(k) plan with company match 
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays 
• Mental health resources 
• Paid parental leave & Backup Care 
• Tuition reimbursement 
• Employee Resource Groups (ERGs)