Outbound Sales Development Representative

TRULEO is an Agentic AI platform trusted by over 1,100 agencies. Designed to support patrol, investigations, and command staff, TRULEO automates key workflows, including report writing and generating department intelligence, and helps solve more cases with AI-powered witness interviews and case summarizations.

We're on a mission to safeguard community trust in law enforcement by developing technology that honors the people behind the badge. TRULEO is a well-funded, early-stage startup with world-class technology, a collaborative culture, and a deeply meaningful mission.

This role offers the opportunity to leverage your law enforcement background to introduce agencies nationwide to technology that will transform how they work. You'll be the first point of contact for hundreds of agencies, using your credibility and understanding of police work to open doors and generate pipeline for our sales team. You'll be joining a fast-moving environment where your law enforcement experience is your superpower — and where your outreach will directly impact TRULEO's growth and mission.

This is a full-time, on-site role based in Greenville, SC.

We are seeking a Sales Development Representative I to own outbound prospecting and lead generation. This person will conduct high-volume cold outreach via phone to law enforcement agencies across the country, leveraging their law enforcement background to build credibility, educate prospects about TRULEO, and qualify opportunities for our sales team.

The ideal candidate is a former law enforcement professional who understands the challenges agencies face, can speak the language of chiefs and sheriffs, and is motivated to help other agencies discover solutions that will make their jobs easier.

Outbound Prospecting

• Conduct high-volume cold calling to law enforcement agencies
• Research and identify target agencies and key decision-makers (chiefs, sheriffs, command staff)
• Use your law enforcement background to build immediate credibility and rapport
• Navigate agency hierarchies to reach the right contacts

Lead Qualification & Pipeline Generation

• Educate prospects on TRULEO's platform and how it solves real agency pain points
• Qualify leads based on agency size, budget authority, pain points, and buying timeline
• Schedule qualified discovery meetings and demos
• Maintain detailed notes and accurate records in CRM
• Track outreach activities, conversion rates, and pipeline metrics

Relationship Building

• Build relationships with agency contacts even before they're ready to buy
• Follow up persistently but professionally with prospects over multiple touch points
• Represent TRULEO's mission and values in every interaction

• Former law enforcement professional based in Greenville, SC
• Comfortable making phone calls and talking to law enforcement
• Strong communicator with natural credibility when speaking to chiefs, sheriffs, and officers
• Organized and detail-oriented with ability to manage a high volume of outreach
• Self-motivated, persistent, and competitive with a drive to exceed targets

• Base salary: $65,000
• On-target earnings (OTE): $85,000 with commission based on meetings set and pipeline generated

This is an exceptional opportunity for a former law enforcement professional to transition into a sales career while staying connected to the law enforcement community. You'll use your unique background to make a real impact, helping agencies discover technology that will improve their operations and community relationships. As TRULEO grows, high-performing SDRs have clear paths to promotion into Account Executive roles or sales leadership.