Tracksuit exists to help marketers prove their brand building is working. We give teams the data they need to make smarter decisions, convince stakeholders, defend budgets, and track their progress. The brand tracking industry is dominated by 100-page reports, static data and big price-tags. We're doing things differently by being built for the modern marketer: always-on, accessible, and approachable.
We're now tracking more than 16,000 brands across 25 countries globally. With offices in Auckland, Sydney, London and New York City, we're scaling fast with a brilliant team of collaborative and ambitious humans. Our culture is defined by "high care, high performance". We strive to be the best and look after each other while we do it.
You will be the first human a lot of great brands hear from at Tracksuit. That's a big deal, and we treat it that way.
As a Sales Development Representative (SDR), you start the conversations that grow our pipeline. You research who matters, reach out in a way that earns a reply, and book meetings for our Account Executives. We use AI tools and signals to work out who to contact and when, so the busywork shrinks and the thinking is yours.
Build and refine lead lists for new business using AI tools and signals
Write sequences and messages that people want to reply to
Reach out by email, phone and LinkedIn
Book qualified meetings and create deals for our Account Executives
Work with Account Executives to plan how we approach their key accounts
Share what you learn about buyers and the market, and help us get better at outbound
Keep our records clean, so everyone can see what is working
We care most about how you work. We'd love to see
A self-starter, someone who gets going without waiting to be told
A highly organized, structured thinker, who can take a huge task or a long list and know where to start
Ambition about results, and a high standard for your own work
Real experience starting conversations with people you don't know
Experience using a CRM (desirable but not essential)
Typically 1 to 2 years in a sales development, business development or similar role, ideally in SaaS, MarTech, advertising or media (a guide, not a hard line, we care most about what you've done)
Kind, curious and clear communication, in writing and out loud
Bonus points if you love brands, or know marketing or MarTech.
A front-row seat. You'll talk with marketing teams at growing brands who are doing interesting things.
A product with a point of view. We're changing how brands get tracked.
Coaching and a path. Learn from great salespeople, with room to grow into an Account Executive, or into other teams like agency and customer.
A high-performing team that likes to win together.
This role's home base is in New York City, where we see each other in our amazing New York office 3-4 days days each week.
🐾 FYI - We’re pet-friendly in principle and practice — with the occasional four-legged visitor adding to the charm, not the chaos.
We are committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet some of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please get in touch and apply.
Skills Required
- Experience starting conversations with people they do not know
- Typically 1 to 2 years of experience in sales development, business development, or a similar role
- Experience in SaaS, MarTech, advertising, or media
- CRM experience
- Self-starter with strong initiative
- Highly organized and structured thinker
- Results-oriented with high standards for work quality
- Clear written and verbal communication
- Interest in brands, marketing, or MarTech
Tracksuit Compensation & Benefits Highlights
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Fair & Transparent Compensation — Compensation practices are portrayed as highly transparent, with visibility into salaries across levels and clear bands reviewed twice yearly; feedback suggests this structure builds trust in pay fairness.
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Equity Value & Accessibility — Equity is described as commonly available through share option plans, and observations indicate this forms a meaningful component of total rewards for a scale-up environment.
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Leave & Time Off Breadth — Time off is presented as generous in some regions, including references to six weeks of PTO and supportive leave policies that appear to enhance work-life balance.
Tracksuit Insights
What We Do
Tracksuit is the modern brand tracking platform trusted by over 1,000 consumer brands worldwide to measure and prove the impact of brand-building. Founded in 2021, we're one of New Zealand's fastest-growing startups, and we've since grown into a team of 190+ people across New York, Auckland, Sydney, and London. Built on rigorous data, Tracksuit gives brands a clear, ongoing picture of their health, tracking how they're perceived today and how that's shifting as the ways people discover and evaluate brands evolve. With best-in-class methodology, Tracksuit is designed to be easy to use and easy to understand for everyone from CMOs and CFOs to agencies, brand marketers, insights professionals, and founders.
Why Work With Us
We take the work seriously and ourselves a lot less so. We cheer each other on loudly, show up with a smile, and leave things better than we found them. And there's plenty to cheer about: a $25M Series B in 2025, expansion into 25 markets and our acquisition of AI-visibility startup Hall, to help marketers see their brand across humans and AI.
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Tracksuit Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.