Procore Technologies is the leading technology partner for every stage of construction. We empower construction teams to drive efficiency and mitigate risk through actionable AI & data-driven insights. For over 20 years, we have been transforming the industry with purpose-built solutions for construction professionals and we’re looking for talented people to help us build together.
We are looking for a Sales Development Representative (SDR) to create new business opportunities and accelerate Procore’s customer growth across the construction industry. As the Sales Development Representative on our Sales Development team, you will work closely with Account Executives, Sales Leadership, and prospective clients to identify operational challenges and demonstrate the value of Procore's platform. Your strengths in outbound prospecting, consultative communication, and pipeline development will drive your success.
You will report to the Manager of Sales Development and will be based in Toronto, ON.
What You’ll Do
- Generate Pipeline: Identify, qualify, and develop qualified sales pipeline to expand Procore’s customer footprint across key construction markets.
- Strategic Partnership: Collaborate directly with dedicated Account Executives to execute targeted account strategies and achieve monthly pipeline goals.
- Outbound Engagement: Reach prospective construction industry leaders via phone, email, and social touchpoints to evaluate their operational bottlenecks and communicate Procore’s platform solutions.
- Daily Execution & Systems Integrity: Conduct structured high-volume outreach, pre-call qualification research, lead nurturing, and CRM management within Salesforce.
- Strategy & Process Optimization: Partner with sales leadership to refine territory target lists, iterate outreach messaging, and improve team workflows and enablement tools.
- Sales Academy Track: Complete comprehensive Procore product certifications, territory simulations, and cross-functional shadow programs to transition into full territory ownership.
What You Bring
- Demonstrated interest and baseline knowledge in software solutions, technology sales, or consultative business development.
- Demonstrated resilience, goal orientation, and accountability when navigating customer objections and challenging targets.
- High coachability with a proven ability to absorb actionable feedback, apply new methodologies, and iterate quickly.
- Demonstrated active listening, empathy, and professional verbal and written communication skills across multiple engagement channels.
- Ability to prioritize workload, conduct structured account research, and manage tasks independently in a high-activity environment.
- 1+ years of experience in customer-facing roles, business development, SaaS sales, or an entrepreneurial environment preferred.
- Exposure to or working familiarity with the construction industry (general contracting, subcontracting, or specialty trades) is an advantage.
- Bachelor’s degree or equivalent practical experience.
Strong-fit Background Might Include
- Outbound Business Development Representative (BDR) or Sales Development Representative (SDR) in SaaS/B2B tech
- Construction Project Coordinator, Project Engineer, or Assistant Superintendent seeking a transition into technology sales
- Construction trades professional or field coordinator with strong consultative aptitude
- Account Management, Hospitality, or Customer Success professional with outbound sales drive
Discover our recruiting process and interview tips from our talent acquisition team on our #LifeAtProcore blog.
Additional Information
Base Pay Range:
53,480.00 - 73,535.00 CAD AnnualOn Target Earning Range:
76,400.00 - 105,050.00 CAD AnnualThis role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
Skills Required
- Interest and baseline knowledge in software solutions, technology sales, or consultative business development
- Resilience, goal orientation, and accountability when handling objections and challenging targets
- High coachability and ability to apply feedback and new methodologies
- Active listening, empathy, and professional verbal and written communication skills
- Ability to prioritize workload, conduct structured account research, and manage tasks independently
- 1+ years of experience in customer-facing roles, business development, SaaS sales, or an entrepreneurial environment
- Exposure to or familiarity with the construction industry
- Bachelor's degree or equivalent practical experience
Procore Technologies Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Procore Technologies and has not been reviewed or approved by Procore Technologies.
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Healthcare Strength — Health coverage includes an Anthem Blue Cross PPO with broad coverage and low premiums, alongside dental, vision, disability, and life insurance. Mental‑health resources and a wellbeing stipend further support overall care.
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Leave & Time Off Breadth — A values‑driven, non‑accrual PTO approach, 12 paid holidays, and an annual company‑wide Wellness Week indicate generous time‑off options. Hybrid/remote flexibility is also highlighted in many roles and locations.
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Parental & Family Support — Fertility benefits (e.g., via Progyny on some plans) and cash support for adoption and surrogacy are available for eligible U.S. employees. Paid parental leave and structured return‑to‑work programs are also described.
Procore Technologies Insights
What We Do
At Procore Technologies, we’re collectively building towards what’s next for our employees, industry, customers, and global communities. Our cloud-based construction management software streamlines the entire lifecycle of a construction project, connecting field and office teams, centralizing data to mitigate risks, providing real-time financials, and more to help clients efficiently build everything from skyscrapers to hospitals to airports. Procore was founded in 2002, and we’ve since grown into a global company of groundbreakers working throughout North America, EMEA, and APAC. Coming together from across diverse backgrounds to be our best, we embrace a culture of ownership and excellence that gives our teams the tools to grow and thrive as they shape their careers – and the Procore of tomorrow. To learn more about Procore and how you can build what comes next for your career, visit us at https://careers.procore.com/.
Why Work With Us
We make each other better at Procore. Here, your career is not pre-defined and it can take many paths. While you own your career, we provide you with the support and opportunities to help you succeed. You can help us transform an industry while you are transforming your career.
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