We're committed to bringing passion and customer focus to the business.
Key Responsibilities1. Sales ManagementManage sales to food manufacturers, food processors, and food distributors.
Drive sales performance for core product categories:
Glass noodles
Rice noodles
Tapioca starch
Other related products
Support market expansion for new products and innovations, including modified starch and future product lines.
Develop and execute sales plans to achieve company sales targets.
Identify and develop new customers in the food industry.
Analyze market opportunities and customer demand trends.
Support market expansion and generate new business opportunities.
Manage existing customer accounts and build long-term business relationships.
Understand customers’ business models and production processes.
Analyze customer insights to identify opportunities for sales growth and product collaboration.
Propose product application ideas or menu concepts using noodles or related products.
Collaborate with customers on product trials and co-development initiatives.
Monitor product performance and gather customer feedback for continuous improvement.
Support the introduction of new company products into the market.
Prepare quotations and negotiate commercial terms with customers.
Manage customer expectations while ensuring alignment with company policies and profitability.
Follow up on order processing and product delivery.
Prepare monthly and quarterly sales forecasts.
Monitor sales performance and adjust strategies to achieve targets.
Manage sales performance to meet KPIs and commission targets.
Coordinate with internal teams including:
Production
Production Planning
Quality Control
Logistics
Finance
Track order status, production schedules, and delivery timelines.
Monitor market trends, pricing, and competitor activities.
Collect market insights to support sales strategy development.
Bachelor’s degree in:
Food Science
Food Technology
Business Administration
Marketing
or related fields
2–3 years of experience in B2B sales
Experience in the following industries is an advantage:
Food ingredients
Food manufacturing
Food processing
Starch-based products
Strong negotiation and relationship management skills
Ability to analyze markets and develop sales strategies
Proficiency in Microsoft Office (especially Excel)
Skills Required
- Bachelor’s degree in Food Science, Food Technology, Business Administration, Marketing, or a related field
- 2–3 years of B2B sales experience
- Strong negotiation and relationship management skills
- Ability to analyze markets and develop sales strategies
- Proficiency in Microsoft Office, especially Excel
- Experience in food ingredients, food manufacturing, food processing, or starch-based products
What We Do
Thai Wah Public Company Limited is a Bangkok-based agri-food manufacturer operating across local and international markets. Its businesses span tapioca starch and starch-related ingredients, bean vermicelli, rice noodles, rice flour, meal kits, instant noodles, and biodegradable products made from tapioca-derived thermoplastic starch. The company’s mission emphasizes innovation, sustainability, and creating value throughout the food supply chain, from farm to shelf.
