TrendAI™, the global AI security leader and enterprise business unit of Trend Micro, empowers organizations with full AI visibility and consolidated security that inspires confidence, drives innovation, and eliminates risk.
At TrendAI™, we’re always seeking exceptional talent; people who want to collaborate with the best and push boundaries together. Here, your work goes beyond building a career. You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future.
AI Fearlessly.
Role - SDR, UK&I
Location - London / Home Counties preferred
The Opportunity
We are seeking a motivated and talented Sales Development Representative to join our UK&I team. You'll be the link between Demand Generation Marketing Team and Sales - driving new logo ARR pipeline by identifying high-intent prospects and booking qualified opportunities.
This is an excellent opportunity to grow your career within cybersecurity, offering a clear pathway into multiple career paths.
Duties & Responsibilities
Working closely with the TrendAI™ UK&I Sales Team, you’ll drive new-logo opportunities, connect Marketing and Sales, and prioritise prospects based on intent.
You’ll qualify marketing leads, engage key stakeholders, and create high-quality meetings and opportunities for the Acquisition team through creative virtual and face-to-face outreach.
You will be expected to:
- Leverage Intent Data & MQLs: Use tools such as 6sense and TechTarget to identify buying signals, understand account challenges, prioritise accounts, and personalise outreach. Follow up promptly on Marketing Qualified Leads (MQLs) to convert intent into qualified opportunities.
- Outbound Prospecting: Execute high-volume, multi-channel campaigns across phone, email, and Social using Outreach and Sales Navigator.
- Engage Key Stakeholders: Build relationships with IT Managers, cybersecurity leaders, and C-level stakeholders around cybersecurity challenges and strategy, using creative approaches to introduce TrendAITM
- Qualify & Book Meetings: Use consultative discovery and SPIN/MEDDIC to understand prospect needs, assess ICP fit, identify genuine opportunities, and secure qualified discovery calls or product demos for Account Executives
- Manage Pipeline: Maintain clean, accurate CRM records in Microsoft Dynamics and track prospect engagement and activity.
- Collaborate & Network: Work with Acquisition Sales Team, Partner/Channel teams and attend industry events to source prospects and generate pipeline.
- Build knowledge of cybersecurity trends, threats, and solutions to engage senior stakeholders effectively.
Experience & Skills
- 2–3 years’ experience in SDR, BDR, Lead Generation, or B2B Sales , ideally within technology, SaaS, or cybersecurity.
- Experienced in high-volume, multi-channel outbound prospecting, seamlessly switching between campaigns, messaging, CTAs, and prospect conversations to break into target accounts and drive engagement.
- Experienced in using CRM platforms to maintain accurate, up-to-date prospect and account data, ensuring clean records, effective pipeline management, and reliable reporting.
- Tools: Outreach, Social Selling, Intent Data Engines (eg. Priority Engine, Cognism)
- Proven success in quota-driven environments, managing high activity levels, SLAs, pipeline, and KPIs.
- Skilled in prospect qualification, objection handling, and meeting generation, using SPIN or MEDDIC methodologies to improve opportunity conversion.
- Highly resilient, persistent, and curious, with a strong hunter mentality and willingness to experiment with new approaches.
- Data-driven and KPI-focused, continuously optimising prospecting and conversion through performance analysis.
At Trend Micro, we embrace change, empower people, and encourage innovation in a connected world. Our diversity and multicultural workforce are key contributing factors to our success across the globe. We like to have fun while taking our culture seriously. We are an equal opportunity employer and are committed to this regardless of race, colour, religion, sex, nationality, age, citizenship, sexual orientation, marital status, gender identity or veteran status. We do not allow discrimination or harassment of any kind.
Skills Required
- 2–3 years of experience in SDR, BDR, lead generation, or B2B sales
- Experience in high-volume, multichannel outbound prospecting
- Experience using CRM platforms to maintain accurate prospect and account data
- Experience with Outreach, social selling, and intent data engines such as Priority Engine or Cognism
- Proven success in quota-driven environments with activity levels, SLAs, pipeline, and KPIs
- Skills in prospect qualification, objection handling, and meeting generation
- Experience using SPIN or MEDDIC methodologies
- Resilience, persistence, curiosity, and a hunter mentality
- Data-driven and KPI-focused approach to prospecting and conversion optimization
- Technology, SaaS, or cybersecurity industry experience
What We Do
We’re a global cybersecurity leader, helping to make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, our cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints. As a leader in cloud and enterprise cybersecurity, our platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response. Our global threat research team delivers unparalleled intelligence and insights that power our cybersecurity platform and help protect organizations around the world from 100s of millions of threats daily. We have 7,000 employees across 65 countries, singularly focused on security and passionate about making the world a safer and better place. We enable organizations to simplify and secure their connected world. Trend Micro’s “Trenders” are passionate about doing the right thing to make the world a safer and better place.
