The Role
Generate and qualify prospective student leads through referrals, networking, online research, social media, phone, email, and WhatsApp. Explain and promote accounting training programmes, manage enquiries, nurture prospects, conduct follow-ups, convert leads into enrolments, and build relationships with students, partners, and corporate clients. Maintain sales records, track pipeline activity, support promotional campaigns, conduct market research, and meet assigned sales and enrolment targets.
Summary Generated by Built In
● Lead Generation & Prospecting: Identify and generate prospective student leads through referrals, networking, social media, online research, outreach and other relevant
channels.
● Student Engagement & Enquiry Management: Respond to enquiries from prospective
students, understand their learning objectives and provide accurate information about
available training programmes.
● Course Promotion & Sales: Promote business practical accounting courses,
highlighting their relevance to working professionals, entrepreneurs and students
seeking to strengthen their accounting skills.
● Lead Qualification: Assess prospective students based on their interests, learning
needs, availability, readiness to enrol and suitability for the school's programmes.
● Sales Conversion & Follow-Up: Maintain regular communication with interested
prospects, address concerns, follow up on pending decisions and encourage course
registration.
● Relationship Building: Establish and maintain positive relationships with prospective
students, existing learners, referral partners and potential corporate clients.
● Digital Sales & Social Selling: Use WhatsApp, phone calls, email, social media and other
digital channels to generate leads, share course information and nurture prospective
students.
● Corporate & Institutional Outreach: Identify opportunities to promote accounting training to businesses, entrepreneurs, organisations and institutions that may require practical accounting skills development.
● Promotional Campaign Support: Participate in marketing campaigns, outreach activities, information sessions and other initiatives designed to increase awareness and
enrolment.
● Sales Presentations & Programme Explanation: Communicate course structure, learning
outcomes, schedule, delivery options and registration procedures clearly and confidently.
● Sales Pipeline Management: Maintain an organised record of leads, enquiries,
follow-ups, interested prospects, registrations and enrolment progress.
● Market Research & Opportunity Identification: Gather feedback on prospective students'
training needs, competing programmes and market demand to identify opportunities for
growth.
● Sales Reporting & Target Execution: Track lead generation, prospect engagement,
follow-up activity and enrolment conversions, and work toward assigned sales targets.
● Professional Representation: Represent business professionally in all prospect
interactions and contribute to a positive experience for prospective and enrolled
students.
Requirements
● Bachelor's degree or HND in Business Administration, Marketing, Sales,
Communications, Education or a related field.
● Experience in sales, business development, customer service, student recruitment,
marketing or a related client-facing role is an advantage.
● Strong ability to identify, engage, qualify and convert prospective customers or students.
● Excellent verbal and written communication skills, with the confidence to explain training programmes and respond to enquiries.
● Strong persuasion, negotiation, relationship-building and customer-engagement skills.
● Ability to understand prospective students' needs and recommend relevant training
programmes.
● Comfortable using phone calls, WhatsApp, email, social media and other digital tools for
prospecting and follow-up.
● Good organisational and time-management skills, with the ability to manage multiple
leads and follow-ups effectively.
● Basic computer skills and the ability to maintain accurate lead, enquiry and enrolment
records.
● Proactive, self-motivated and comfortable working toward measurable sales and
enrolment targets.
● Ability to work independently and collaborate with the school's training, administrative
and marketing teams.
● Willingness to participate in networking, promotional activities, outreach and
prospective-student engagement initiatives.
Skills Required
- Bachelor's degree or HND in Business Administration, Marketing, Sales, Communications, Education, or a related field.
- Experience in sales, business development, customer service, student recruitment, marketing, or a related client-facing role.
- Ability to identify, engage, qualify, and convert prospective customers or students.
- Excellent verbal and written communication skills.
- Persuasion, negotiation, relationship-building, and customer-engagement skills.
- Ability to understand prospective students' needs and recommend relevant training programmes.
- Comfort using phone calls, WhatsApp, email, social media, and other digital tools for prospecting and follow-up.
- Good organisational and time-management skills for managing multiple leads and follow-ups.
- Basic computer skills and ability to maintain accurate lead, enquiry, and enrolment records.
- Proactive, self-motivated, and comfortable working toward measurable sales and enrolment targets.
- Ability to work independently and collaborate with training, administrative, and marketing teams.
- Willingness to participate in networking, promotional activities, outreach, and prospective-student engagement initiatives.
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The Company
What We Do
Scalein helps businesses across Africa hire top talent, streamline operations, and grow through integrated recruitment, outsourcing, practical training, and growth consultancy. It connects clients with high-quality, pre-vetted professionals, provides operational teams that reduce the burden of hiring and management, develops workforce and leadership skills, and helps businesses identify opportunities, resolve bottlenecks, and build scalable systems and processes for sustained, measurable growth.
