Sales Development Representative (ROW)

Posted 16 Days Ago
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Hiring Remotely in Bangkok, Phra Nakhon, Bangkok, THA
Remote
Junior
Artificial Intelligence • Edtech • Software
The Role
Generate qualified pipeline for Wayground by representing the company at education events and school visits across Southeast Asia, engaging school leaders, capturing and nurturing leads, and booking demos for Account Executives. Build targeted prospect lists using Clay, LinkedIn Sales Navigator, CRM, and AI tools; conduct personalized outreach; maintain accurate CRM records; report event ROI; and provide market insights. The role is based in Bangkok and requires frequent regional travel.
Summary Generated by Built In
About Wayground

Wayground (formerly Quizizz) is a global learning platform on a mission to motivate every learner by empowering every educator. Teachers in 150+ countries use it, with 75 million monthly active users, and 90% of U.S. schools rely on it to engage students.

We are a high-growth, profitable SaaS company backed by Tiger Global, GSV and Nexus Venture Partners. We are now building our international schools business across Southeast Asia, and this role is one of the first on the ground.

The role

We're hiring a field-focused Sales Development Representative to build Wayground's pipeline with international schools in Thailand, Singapore and the wider Southeast Asia region. You'll be based in Bangkok and spend a meaningful share of your time at education events, conferences and school visits across SEA.

This is not a desk-only SDR role. You will run events end to end on your own: represent Wayground at the booth, start conversations with school leaders, capture leads on the spot, and nurture them into qualified demos for our Account Executives. Between events, you'll use Clay, LinkedIn Sales Navigator and AI tools to find and reach the right decision-makers in each school.

What you will do

Own events across SEA

  • Represent Wayground independently at education conferences, international school association events (e.g. FOBISIA, EARCOS, ISAT), workshops and school visits.
  • Plan your event presence end to end: pre-event outreach to book meetings, booth setup, product demos, and post-event follow-up.
  • Capture every lead on-site using our lead-capture tools and log them in the CRM the same day.
  • Nurture conversations during and right after the event so warm interest turns into booked demos, not a cold list.

Build pipeline between events

  • Research and map target international schools, identifying the right stakeholders: Heads of School, Principals, Curriculum and Academic Directors, Heads of Digital Learning / EdTech Coordinators, IT leads and procurement.
  • Build targeted lead lists and enrich contact data using Clay, LinkedIn Sales Navigator and AI research tools.
  • Run personalised, multi-channel outreach (email, LinkedIn, phone, WhatsApp/LINE where appropriate) tailored to each school's curriculum (IB, British, American) and priorities.
  • Qualify prospects against our criteria and hand off sales-ready opportunities to Account Executives, staying involved after handover.

Keep the engine running

  • Keep the CRM accurate and up to date on every lead, touchpoint and next step.
  • Report on event ROI and pipeline generated, and share what's working with sales and marketing.
  • Feed market insight from schools back into our regional go-to-market plan.
Who you are
  • EdTech sales experience is mandatory: 2+ years in SDR, BDR or sales roles selling to schools, ideally K–12 or international schools.
  • Proven track record of generating pipeline at events: you're comfortable working a booth alone, approaching school leaders and turning short conversations into meetings.
  • Hands-on with modern prospecting tools: Clay, LinkedIn Sales Navigator, a CRM (HubSpot or Salesforce) and AI tools for research and personalised outreach.
  • Skilled at stakeholder mapping: you know how decisions get made in a school and how to reach the right people.
  • Self-starter who can work independently with limited supervision in a new market.
  • Open to frequent travel across Southeast Asia (Thailand, Singapore, Malaysia, Vietnam, Indonesia, Philippines and others).
  • Strong written and spoken English; comfortable presenting to senior school leaders.
Nice to have
  • An existing network among international schools in SEA, or experience working in or with an international school.
  • Familiarity with international curricula (IB, IGCSE/British, American) and school buying cycles.
  • Thai, Bahasa, Vietnamese or Mandarin language skills.
  • Experience with sales engagement tools (Outreach, Apollo) and event lead-capture apps.
How success is measured

You'll be measured on qualified pipeline, not activity alone:

  • Qualified demos/opportunities handed to Account Executives each month.
  • Leads captured and converted per event (event ROI).
  • Coverage of key stakeholders across target international schools.
  • CRM hygiene and speed of follow-up after each event.

Benefits: This is an independent contractor position and does not include company-sponsored employee benefits. All terms of engagement will be subject to applicable Thai laws and regulations.

Skills Required

  • 2+ years of SDR, BDR, or sales experience selling to schools, preferably K-12 or international schools
  • EdTech sales experience
  • Proven ability to generate pipeline at events, work a booth independently, approach school leaders, and convert conversations into meetings
  • Experience with Clay, LinkedIn Sales Navigator, a CRM such as HubSpot or Salesforce, and AI tools for research and personalized outreach
  • Stakeholder mapping skills and understanding of school decision-making processes
  • Ability to work independently with limited supervision in a new market
  • Willingness to travel frequently across Southeast Asia
  • Strong written and spoken English, with ability to present to senior school leaders
  • Existing network among international schools in Southeast Asia or experience working with an international school
  • Familiarity with IB, IGCSE/British, or American curricula and school buying cycles
  • Thai, Bahasa, Vietnamese, or Mandarin language skills
  • Experience with Outreach, Apollo, or event lead-capture applications
Am I A Good Fit?
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The Company
HQ: Bengaluru, CA
Year Founded: 2015

What We Do

Wayground (formerly Quizizz) is an AI-supported supplemental learning platform that brings together instruction, practice, and assessment. It enables teachers, students, and organizations to create and engage with interactive quizzes, lessons, and flashcards. By utilizing gamification, Wayground makes learning immersive and engaging, supporting both K-12 education and corporate training needs through an omni-channel digital experience designed to boost achievement and confidence.

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