Role Summary
The Sales Development Manager leads the Sales Development team and is responsible for building a predictable pipeline of qualified opportunities for the sales organization. This role ensures SDR productivity, quality of lead qualification, and alignment between SDRs and Sales Closers.
The SDR Manager is both a people leader and a process owner.
Key Responsibilities
Team Leadership
- Recruit, train, and onboard SDR team members
- Conduct regular coaching and call reviews
- Set daily, weekly, and monthly activity targets
- Monitor performance and provide ongoing feedback
Pipeline Quality Management
- Ensure SDRs follow qualification standards
- Maintain high-quality SQL delivery to Sales Closers
- Monitor lead acceptance and feedback from sales team
- Improve lead scoring and qualification frameworks
Process & Performance
- Design and optimize SDR workflows and scripts
- Track KPIs including calls, conversations, SQLs, and conversion rates
- Identify bottlenecks in the early sales funnel
- Improve show-up rates for booked meetings
Cross-Team Alignment
- Work closely with Sales Managers to align on lead quality expectations
- Coordinate with Marketing (if applicable) on campaigns and targeting
- Provide feedback on common customer objections and market trends
Required Skills & Competencies
- Strong leadership and coaching ability
- Deep understanding of sales qualification methodologies
- Data-driven decision making
- Ability to analyze funnel metrics and optimize performance
- Strong communication and cross-team collaboration
- Process-oriented mindset
Preferred Background
- 3–6 years in sales, inside sales, or sales development
- At least 1–2 years managing a sales or SDR team
- Experience in SaaS, B2B services, or financial services preferred
- Experience using CRM and sales engagement tools
Top Skills
What We Do
Qoyod was founded in 2017 with the aim of simplifying business operations and providing the best experience for their clients by offering an easy-to-use and professional accounting system, as well as innovative financial solutions to help business owners grow their businesses. Qoyod has received several awards, including: -Best Place to Work -Best Cloud Accounting Software 2021 These awards reflect Qoyod's commitment to building an efficient and innovative environment with a supportive, professional, and capable team.
