Sales Development Manager - EMEA

Posted Yesterday
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Hiring Remotely in London, Greater London, England, GBR
In-Office or Remote
Mid level
Artificial Intelligence • Generative AI
The Role
Lead and scale a modern Sales Development team in London focused on demand interception, PLG signals, and automation experiments. Build playbooks, recruit and coach Account Associates, partner with Growth/RevOps, and create scalable outbound motions to convert lower-tier users and penetrate enterprise accounts.
Summary Generated by Built In

Our mission is to automate coding. The first step in our journey is to build the best tool for professional programmers, using a combination of inventive research, design, and engineering. Our organization is very flat, and our team is small and talent dense. We particularly like people who are truth-seeking, passionate, and creative. We enjoy spirited debate, crazy ideas, and shipping code.

About the Role

We are hiring a Manager, Sales Development in London to build and scale a next-generation sales development program at Cursor. This won’t be a traditional SDR team focused on dialing through lists. Instead, this leader will design and run a modern program centered on demand interception, PLG signals, and creative automation experiments in close partnership with Growth and RevOps.

You’ll be responsible for building and scaling a high-velocity team of Account Associates who operate with a builder’s mindset. This team will launch new outbound automation plays, capture and act on signals from our self-serve funnel, and develop repeatable playbooks to convert lower-tier paid users into long-term, high-value customers. Most importantly, you’ll do this while standing up a scalable outbound motion to consistently break into strategic enterprise accounts and drive meaningful evaluations of Cursor.

This is a foundational leadership role for someone who thrives in ambiguity, loves experimenting with new go-to-market tactics, and is passionate about redefining what sales development can look like.

What You’ll Do

  • Build and lead a high-performing Account Associate team focused on experimentation and growth

  • Partner closely with Growth and RevOps to design, launch, and iterate on automation experiments (e.g., LinkedIn outreach, event-based triggers, in-product signals)

  • Define a playbook for demand interception and signal-based selling, rather than traditional cold outbound

  • Recruit and coach Account Associate candidates with high slope and curiosity, fostering an inclusive and innovative culture

  • Develop operational rigor: build feedback loops, define “what good looks like,” and translate learnings into clear activity metrics

  • Ensure Account Associates are trained to handle brief discovery calls and guide customers through early product value realization

  • Collaborate cross-functionally with Sales, Marketing, and Product to identify and activate creative campaign ideas based on product usage signals

  • Nurture a talent pipeline for sales and the rest of the business

What We’re Looking For:

  • 3-4+ years of SDR management experience, ideally with prior AE closing experience, and a proven ability to design new motions and test unconventional or innovative go-to-market tactics.

  • Strong operational mindset – ability to design experiments, track performance, and systematize learnings

  • Comfort with ambiguity and excitement about breaking the traditional sales development mold

  • Curiosity about AI and ability to translate technical product signals into GTM actions

  • Experience coaching and developing early-career or career-switching talent; passion for hiring non-traditional profiles and building diverse teams

  • Bonus: exposure to AI products, growth automation tools, or hybrid sales/growth roles

Skills Required

  • 3-4+ years of SDR management experience
  • Prior AE closing experience
  • Proven ability to design new motions and test unconventional go-to-market tactics
  • Strong operational mindset with ability to design experiments, track performance, and systematize learnings
  • Comfort with ambiguity and experimentation
  • Curiosity about AI and ability to translate technical product signals into GTM actions
  • Experience coaching and developing early-career or career-switching talent; passion for hiring diverse, non-traditional profiles
  • Exposure to AI products, growth automation tools, or hybrid sales/growth roles
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The Company
San Francisco, CA
300 Employees
Year Founded: 2022

What We Do

We'd like to automate coding. To advance that mission, we're building Cursor. Our work includes training the world’s most widely used coding models, creating infrastructure that supports billions of requests per day, and building better ways for humans and AIs to work together.

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