The Role
Write and optimize conversion-focused copy across landing pages, email nurture and cold outreach, and paid social ad scripts. Run A/B tests, monitor open rates/CTRs/conversions, iterate based on data, maintain brand voice, collaborate with teams, and produce performance reports to drive client growth.
Summary Generated by Built In
About the Client
Our client is a fast-growing marketing technology company that helps local businesses turn customers into brand advocates through an engaging in-store experience paired with powerful email/SMS and social amplification tools. They serve industries like restaurants, dental/orthodontics, retail/beauty, and hospitality/entertainment. The team is data-driven, customer-obsessed, and focused on delivering measurable growth for SMBs.
Why does this role exist?
The company needs a dedicated Sales Copywriter to build and optimize conversion-focused copy across the funnel—from landing pages to email nurture sequences, cold outreach, and paid social ad scripts. With no current in-house copywriter, they’re seeking someone who combines persuasive writing with data literacy to improve open rates, CTRs, and conversion rates over time. This role exists to create high-performing copy, test continuously, and report clear results that drive client success and revenue growth.
The Impact you’ll make
High-converting landing pages and website sales copy
- Write and optimize sales landing pages aligned to target audiences and offers
- Structure persuasive on-page flows (headlines, hooks, CTAs, risk reversals, social proof)
- Collaborate on page layout and content blocks in WordPress or similar
Email nurture and cold outreach
- Create segmented nurture sequences and promotional campaigns
- Craft cold outreach copy (subject lines, openers, CTAs) and iterate based on performance
- Partner with the team to ensure deliverability best practices and list hygiene
Paid social ad scripts and short-form copy
- Draft thumb-stopping hooks, scripts, and captions for Meta/Instagram/Facebook
- A/B test angles, offers, and creatives to improve CTR and conversion
- Localize tone and messaging for SMB audiences across key industries
Conversion analytics and iterative optimization
- Monitor open rates, CTRs, landing page conversion, and downstream actions
- Propose and run copy tests; document hypotheses, learnings, and next steps
- Produce regular performance reports and recommendations
Collaboration, brand voice, and enablement
- Maintain brand voice guidelines across channels
- Work closely with customer success/marketing to align messaging to goals
- Contribute case studies and knowledge sharing based on results
Skills, Knowledge and Expertise
Required:
- Proven sales copywriting track record with real-world case studies/portfolios that include metrics (e.g., open rates, CTR, conversion rates)
- Hands-on experience writing conversion-focused landing pages, email nurture/cold outreach, and paid social ad copy/scripts
- Ability to analyze performance data and implement iterative copy improvements
- Excellent English communication skills (spoken and written)
- Availability for 40 hours/week, Mon–Fri, 9am–5pm PST
Your superpowers are...
- Technical: Persuasive frameworks (AIDA, PAS), subject line and CTA testing, basic email deliverability concepts, UX writing fundamentals for landing pages, comfort with UTM/tracking context, and familiarity with Mailchimp (or similar), WordPress landing pages, and Meta ad environments
- Soft skills: Clear communicator, highly organized, data-driven, proactive, receptive to feedback, and comfortable collaborating in Slack
WFH Set-Up:
- Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
- Internet speed of at least 40MBPS
- Headset with an extended mic that has noise cancellation and a webcam
- Back-up computer and internet connection
- Quiet, dedicated workspace at home
You should apply if...
- You thrive in a test-measure-iterate environment and take ownership of outcomes, not just outputs
- You enjoy writing for SMB audiences across multiple industries and can adapt tone accordingly
- You’re equally comfortable crafting persuasive copy and digging into performance metrics
- You can work independently, communicate clearly in Slack, and are energized by helping clients grow
What to expect...
- Work-from-home setup: Reliable internet, quiet workspace, and professional calling environment required
- Working hours: Full-time, Monday–Friday, 11am–7pm Eastern
- Compensation: $9/hour
Work Setup:
- Remote position
- Must have a reliable internet connection and a quiet workspace
- Required to provide own computer with Intel Core i5 or something similar or higher operating system
Working Hours:
- 40 hours per week
- Mon–Fri, 9am–5pm PST
Compensation:
- $7 per hour
- No benefits package included
Benefits
About
Magic has connected top remote talent with fast-growing businesses for over 10 years.Founded in San Francisco in 2015, we now have thousands of remote workers around the world. Magic is backed by Sequoia Capital and Y Combinator.
Skills Required
- Proven sales copywriting track record with case studies and performance metrics (open rates, CTR, conversions)
- Hands-on experience writing conversion-focused landing pages, email nurture/cold outreach, and paid social ad copy/scripts
- Ability to analyze performance data and implement iterative copy improvements (A/B testing, hypothesis documentation)
- Excellent English communication skills (spoken and written)
- Availability for 40 hours/week, Mon-Fri, 9am-5pm PST (working hours listed as 11am-7pm Eastern)
- Work-from-home setup: computer (Intel i5/Ryzen 5 or higher), ≥8GB RAM, reliable internet ≥40Mbps, headset with noise-cancelling mic, webcam, backup computer/internet, quiet dedicated workspace
- Familiarity with Mailchimp (or similar), WordPress landing pages, and Meta ads environments
- Knowledge of persuasive frameworks (AIDA, PAS), subject line and CTA testing, basic email deliverability concepts, UX writing fundamentals, and comfort with UTM/tracking
- Comfort collaborating in Slack and working in a test-measure-iterate environment
Am I A Good Fit?
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The Company
What We Do
Magic is a frictionless way to plug in thoroughly vetted, cost-effective remote workers, to help scale your key business functions. Through a combination of automation and active work, we tap into our network of vetted remote workers who handle tasks from virtual assistance and customer service to sales lead generation and scheduling across various team members—like magic.
