The Sales Controller is responsible for supporting the Sales organization as a Finance Business Partner, providing financial insights and analysis to drive profitable business decisions. The role combines Controlling, Sales Finance, Business Planning, Data Analytics, and Process Automation.
The position is responsible for analyzing sales performance, profitability, pricing, volume, product mix, trade spend, and key business KPIs. It also supports monthly closing, budgeting, forecasting, and inventory planning, while partnering closely with Sales, Operations, and key stakeholders to identify risks, opportunities, and areas for improvement.
Job DescriptionGENERAL
Guarantees full compliance with the Group Controlling guideline and financial policies.
Ensures timely distribution of financial information to budget holders through reports, system access and regular meetings.
Promotes efficiency in Controlling by automating recurring reports and data processes (e.g. Power Query, macros, Python), freeing up time for analysis and insight sharing.
Supports a true bottom-up planning process and drives high forecasting accuracy across business plans, revised estimates and long-term forecasts.
Builds trust-based relationships with budget holders, acting as a facilitator that shares insights, highlights risks/opportunities and develops business cases for new projects.
REPORTING & ANALYSIS (MONTH END CLOSING)
Designs, builds and maintains automated reporting solutions and dashboards (e.g. Power BI, Power Query, VBA/macros or Python scripts) to streamline recurring monthly closing and sales reports.
Ensures master data quality and prepares the monthly sales statistic, including volume, price and product mix impact by channel.
Manages the Value Chain, Trade Spend and DP Margin control, and supports Sales in ROI and price control by channel.
Analyzes key KPIs and customer/channel exposure, suggesting improvements.
Monitors sales incentives and OnP P&L/investment analysis, understanding and explaining variances vs. plan.
Proactively identifies opportunities to digitalize and automate manual finance processes, partnering with IT/Data teams to implement scalable, data-driven solutions.
PLANNING AND FORECASTING
Leads Planning File Input and KAM alignment across all planning cycles, aggregating individual plans into the total plan.
Supports Business Plan/Revised Estimate data collection and entry, ensuring timing and inputs are met during the budget process.
Responsible for Volume- and Inventory Planning, aligning with Operations.
BUSINESS PARTNERSHIP
Acts as a contact and sparring partner for Sales and Operations, challenging assumptions and sharing insights.
Benchmarks the cost of sales activities and their impact on volume/pricing.
Prepares scenarios, simulations and ad hoc “what if” calculations (e.g. price increases) to model business impact.
Supports budget reallocations and adherence; prepares product launch proposals with KAMs down to the basic/advanced exposure rate, and owns Value Chain alignment with Sales.
3 years of Experience in Controlling, ideally with hands-on experience automating financial reports and dashboards.
Intermediate or Advanced English (verbal and written).
Highly analytical skilled in profitability analysis.
Strong data analytics mindset, with proven ability to build automated reports, dashboards and models (Power Query, Power BI, VBA/macros, Python or similar) to reduce manual work and increase time for insight generation.
Good communication and presentation skills. Capable of communicating precisely and effectively with internal stakeholders up to GM level.
A structured and well-organized individual.
Must be self-motivated, self-directed and be able to work under pressure in a fast-paced team environment.
Skills Required
- 3 years of experience in Controlling
- Intermediate or Advanced English (verbal and written)
- Strong profitability and analytical skills
- Proven ability to build automated reports, dashboards and models (Power Query, Power BI, VBA/macros, Python or similar)
- Good communication and presentation skills with stakeholders up to GM level
- Structured and well-organized
- Self-motivated, self-directed, able to work under pressure in a fast-paced team environment
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
Red Bull Insights
What We Do
Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
