Description
Portland, OR | BMW | Luxury performance brand | Sales Consultant | Automotive experience preferred | Hospitality and sales welcome | Pacific Northwest | Veterans encouraged to apply | $50,000 - $120,000+ OTE
Strong candidates have come from automotive, luxury hospitality, outdoor and lifestyle industries, high-end retail, and other client-facing environments.
IS THIS YOU?
• You're a relationship-first sales professional who leads with honesty, earns trust through preparation and follow-through, and takes genuine pride in every guest experience you create
• You have automotive or consultative sales experience -- or a background in hospitality, luxury retail, or client-facing work and the drive to grow into luxury automotive
• You want to represent a brand people are passionate about, in a city that rewards authenticity and genuine connection
WHO WE ARE
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.
BMW of Portland serves a loyal, enthusiastic guest base in one of the Pacific Northwest's most distinctive cities. Portland BMW drivers choose the brand deliberately -- for the performance, the engineering, and what it stands for -- and they stay loyal to the consultants who meet that enthusiasm with genuine knowledge, honest guidance, and a hospitality-first approach.
WHAT YOU'LL DO
• Welcome guests with genuine curiosity and warmth -- understanding what they want before presenting what we have
• Guide guests through the BMW lineup with growing confidence and product knowledge -- connecting performance, technology, and design to what matters most to each buyer
• Present vehicles and conduct test drives that bring the BMW driving experience to life
• Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores
• Stay current on BMW's full lineup, technology features, and the growing EV and PHEV offerings
• Represent BMW of Portland and Swickard's hospitality standard in every guest interaction
WHAT WE'RE LOOKING FOR
• Automotive sales experience preferred -- candidates from luxury hospitality, high-end retail, outdoor and lifestyle industries, and other consultative backgrounds are encouraged to apply
• Genuine enthusiasm for the BMW brand -- performance, technology, and design are real talking points in Portland and the best consultants believe in them
• Relationship-first approach -- you listen before you present and earn trust before you ask for the sale
• Self-motivated with a consistent track record of follow-through and results
• Clear, honest communicator -- BMW buyers are informed and appreciate a consultant who respects that
• Comfortable with CRM tools and digital communication
• Valid driver's license with a clean driving record
WHAT WE OFFER
• OTE of $50,000 - $120,000+ annually
• Paid BMW brand and product training
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts
WHY BMW OF PORTLAND
• Portland is a city where relationships compound -- guests here talk to each other and return to the consultant who took care of them, making this one of the best markets in the Pacific Northwest for building a long-term book of business
• BMW buyers are enthusiasts who choose the brand for real reasons -- performance, engineering, and design. Selling to that guest base is genuinely rewarding for a consultant who shares that passion
• Automotive experience preferred but not required -- we invest in training consultants who have the right mindset, and Portland's diverse professional community is full of them
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and lead
• Leadership that invests in your development and celebrates consultants who build lasting guest loyalty
If you're relationship-driven, genuinely curious about the BMW brand, and ready to build a career at one of Portland's most recognized luxury dealerships -- we'd like to meet you.
Skills Required
- Automotive sales experience
- Consultative sales experience or background in hospitality, luxury retail, outdoor and lifestyle industries, or other client-facing work
- Genuine enthusiasm for the BMW brand, including performance, technology, and design
- Relationship-first approach with strong listening and trust-building skills
- Self-motivated with consistent follow-through and results
- Clear and honest communication skills
- Comfort with CRM tools and digital communication
- Valid driver's license
- Clean driving record
Swickard Auto Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Swickard Auto Group and has not been reviewed or approved by Swickard Auto Group.
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Strong & Reliable Incentives — Performance-linked pay in sales and finance can deliver strong earnings, with high performers in sales-heavy or leadership roles described as doing well. Several role ranges indicate six‑figure on‑target potential where volume and plan stability exist.
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Flexible Benefits — The package consistently features medical, dental, vision, life insurance, PTO/holidays, discounts, a 401(k), HSA options, and even pet insurance. Company materials and job postings present this breadth across stores.
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Parental & Family Support — Parental leave and FMLA are explicitly listed alongside core medical coverage. This inclusion signals family‑oriented support as part of the standard offering.
Swickard Auto Group Insights
What We Do
Swickard Auto Group is a leading national automotive retailer and one of the West Coast's largest privately owned dealership groups. Operating over 50 franchises across six states, including Alaska, Hawaii, Washington, Oregon, California, and Texas, they specialize in luxury and premium automotive brands. The company is dedicated to redefining the car buying experience by combining operational excellence with a deep-rooted culture of hospitality and community commitment.
