Description
Redwood City, CA | Land Rover | Jaguar | Luxury brand | Automotive experience preferred | Hospitality experience welcome | Sales experience welcome | Peninsula | Bay Area | Silicon Valley | Veterans encouraged to apply | $72,000 - $150,000+ OTE
IS THIS YOU?
• You're a relationship-first sales professional who earns trust through preparation, honest guidance, and consistent follow-through -- guests feel genuinely served, not sold to
• You have automotive sales experience -- or come from luxury hospitality, financial services, technology, or another consultative background -- and you're ready to represent a brand that Peninsula buyers choose deliberately
• You want to build a long-term book of business in one of the Bay Area's most affluent and loyalty-driven markets, where the right consultant earns clients who come back for every vehicle and send their network
WHO WE ARE
Swickard Auto Group is a hospitality company that happens to sell and service cars. We believe the best guest experiences start with the best employee experiences. That's why we've grown to 40+ rooftops across the West Coast, Alaska, and Hawaii while maintaining a culture built on one simple idea: do right by people, every time.
Land Rover Redwood City serves a loyal, high-net-worth ownership community at the heart of the Peninsula corridor -- one of the most affluent and brand-conscious automotive markets in the Bay Area. Land Rover buyers here choose the brand for its capability, its heritage, and the ownership experience -- and they return to the consultants who match that standard with genuine knowledge, honest guidance, and a hospitality-first approach. Automotive experience preferred, but the right background from luxury hospitality, technology, or financial services transfers directly to this buyer profile.
WHAT YOU'LL DO
• Welcome guests with genuine curiosity and warmth -- understanding what they want before presenting what we have
• Guide guests through Land Rover's lineup with growing product knowledge and confidence -- connecting capability, design, and technology to what matters most to each buyer
• Present vehicles and conduct test drives that bring the Land Rover ownership experience to life
• Build and maintain a guest pipeline through consistent, disciplined follow-up and CRM use
• Collaborate with finance and management to deliver a transparent, pressure-free purchase experience
• Meet monthly targets while maintaining strong guest satisfaction scores
• Stay current on Land Rover's full lineup, technology features, and growing electrified offerings
• Represent Land Rover Redwood City and Swickard's hospitality standard in every guest interaction
WHAT WE'RE LOOKING FOR
• Automotive sales experience preferred -- candidates from luxury hospitality, financial services, technology, and high-end retail with strong consultative sales backgrounds are encouraged to apply
• Genuine enthusiasm for the Land Rover brand -- capability, heritage, and design are real talking points with Peninsula buyers and the best consultants believe in them
• Relationship-first approach -- you listen before you present and earn trust before you ask for the sale
• Polished, professional presence -- Redwood City's Land Rover buyers are discerning and expect a consultant who matches their standard
• Self-motivated with a consistent track record of follow-through and results
• Comfortable with CRM tools and digital communication -- or quick to learn them
• Valid driver's license with a clean driving record
Strong candidates have come from automotive, luxury hospitality, technology, financial services, and real estate. What they share is a track record of earning the trust of sophisticated buyers and following through without exception.
WHAT WE OFFER
• OTE of $72,000 - $150,000+ annually
• Paid Land Rover brand and product training from day one
• Medical, dental, and vision insurance
• Life insurance and supplemental coverage options
• Paid time off and paid holidays
• Clear career path -- strong Sales Consultants grow into finance, management, and leadership roles at Swickard
• Employee vehicle purchase and service discounts
WHY LAND ROVER REDWOOD CITY
• The Peninsula corridor is one of the most loyalty-driven luxury automotive markets in the Bay Area -- Land Rover buyers here are community-connected, and the consultant who earns their trust earns referrals that build a book of business without starting from zero every month
• A high-net-worth buyer base that responds to consultants who know the product, respect their time, and follow through -- the skills that drive earnings here are transferable from technology, financial services, and luxury hospitality backgrounds
• Land Rover's lineup -- Defender, Range Rover, Discovery, Sport -- attracts buyers who are genuinely passionate about the brand, making every guest interaction more rewarding for a consultant who shares that enthusiasm
• Swickard is one of the fastest-growing dealer groups in the country -- ranked Top 5 in North America for reputation in the automotive industry
• Our HEART values -- Honor, Engage, Anticipate, Respond, Thank -- are the foundation of how we sell, serve, and lead
• Leadership that invests in your development and celebrates consultants who build lasting guest loyalty
If you're a relationship-driven sales professional ready to represent one of the world's most distinctive luxury brands in one of the Bay Area's most affluent and loyalty-driven markets -- we'd like to meet you.
Skills Required
- Automotive sales experience
- Experience in consultative sales, such as luxury hospitality, financial services, technology, high-end retail, or real estate
- Genuine enthusiasm for the Land Rover brand
- Relationship-first approach with strong listening and trust-building skills
- Polished and professional presence
- Self-motivation and consistent follow-through
- Track record of sales results
- Comfort with CRM tools and digital communication, or ability to learn them quickly
- Valid driver's license
- Clean driving record
Swickard Auto Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Swickard Auto Group and has not been reviewed or approved by Swickard Auto Group.
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Strong & Reliable Incentives — Performance-linked pay in sales and finance can deliver strong earnings, with high performers in sales-heavy or leadership roles described as doing well. Several role ranges indicate six‑figure on‑target potential where volume and plan stability exist.
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Flexible Benefits — The package consistently features medical, dental, vision, life insurance, PTO/holidays, discounts, a 401(k), HSA options, and even pet insurance. Company materials and job postings present this breadth across stores.
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Parental & Family Support — Parental leave and FMLA are explicitly listed alongside core medical coverage. This inclusion signals family‑oriented support as part of the standard offering.
Swickard Auto Group Insights
What We Do
Swickard Auto Group is a leading national automotive retailer and one of the West Coast's largest privately owned dealership groups. Operating over 50 franchises across six states, including Alaska, Hawaii, Washington, Oregon, California, and Texas, they specialize in luxury and premium automotive brands. The company is dedicated to redefining the car buying experience by combining operational excellence with a deep-rooted culture of hospitality and community commitment.






