Sales BDC Representative

Department: Sales
Reports To: Sales Manager

The Sales Business Development Center (BDC) Agent is responsible for managing inbound and outbound customer communications to generate showroom appointments and support vehicle sales. This role serves as the first point of contact for prospective customers and plays a critical role in delivering a positive customer experience while driving sales opportunities.

• Respond promptly and professionally to inbound leads via phone, text, email, and digital platforms

• Make outbound calls to follow up on internet leads, unsold showroom traffic, and service-to-sales opportunities

• Maintain accurate and detailed customer records in the CRM system

• Confirm appointments and perform follow-up communications to maximize show rates

• Collaborate closely with sales managers and sales consultants to ensure a seamless handoff of appointments

• Follow dealership scripts, processes, and compliance guidelines while maintaining a natural, customer-focused conversation

• Meet or exceed individual and team performance goals (calls, appointments set, appointments shown, sales support)

• Provide exceptional customer service and represent the dealership in a professional and positive manner

• Participate in training, coaching, and performance reviews as required

• High school diploma or equivalent required

• Prior experience in automotive BDC, call center, or sales environment preferred

• Strong verbal and written communication skills

• Comfortable with high-volume outbound and inbound calls

• Ability to handle objections and maintain professionalism in challenging situations

• Proficient with CRM systems and basic computer applications

• Strong organizational skills and attention to detail

• Self-motivated with a goal-driven mindset

• Fast-paced dealership environment

• Schedule may include evenings and weekends

• Position may be hourly, salary, or hourly plus performance-based incentives

• Calls made/received

• Appointments set

• Appointment show rate

• Customer response time

• Sales conversion support

• Ability to sit for extended periods of time

• Ability to speak clearly and professionally for extended periods

• Occasional standing or walking within the dealership