Sales Assistant

Posted Yesterday
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54913, Appleton, WI, USA
In-Office
16-20 Hourly
Entry level
Automotive • Retail
The Role
Provides administrative and sales support to a Sales Advisor at an automotive dealership. Responsibilities include maintaining guest files, managing calendars, scheduling test drives, handling inquiries and follow-ups, preparing vehicles, entering CRM data, supporting promotional campaigns, and coordinating daily activities. The role requires strong organization, communication, technology skills, a valid driver’s license, and a guest-focused approach.
Summary Generated by Built In
Sales Assistant

Bergstrom Audi of Appleton

At Bergstrom Automotive, we’re proud to be Wisconsin’s largest dealership, setting the standard for exceptional guest experiences. Our team is driven by innovation, integrity, and a dedication to fostering growth and success for our team members. If you’re passionate about delivering outstanding service and growing your career, Bergstrom is the place for you!

  What You'll Do
  • Administrative Support: Organize and maintain guest files, manage the Sales Advisor’s calendar, and prepare necessary documents for appointments and sales transactions.
  • Guest Interaction: Act as a liaison between guests and the Sales Advisor by handling inquiries, scheduling test drives, and providing prompt follow-ups.
  • Inventory Management: Assist in locating and preparing vehicles for test drives, ensuring that the inventory is presentable and ready for guests.
  • Data Entry: Accurately input guest information, sales leads, and follow-up notes into the CRM system.
  • Communication: Maintain open and timely communication with the Sales Advisor to coordinate daily activities and prioritize tasks.
  • Marketing Support: Help with the creation of promotional materials and campaigns tailored to the Sales Advisor’s clientele.
  • Collaboration: Work closely with other team members to support the dealership's overall sales goals.

Schedule: Monday-Saturday (5-day work week) 

  • Monday–Thursday: Shifts scheduled between 8:00 AM – 7:00 PM
    • 2 early shifts / week (8:00 AM – 5:00 PM)
    • 2 late shifts / week (10:00 AM – 7:00 PM)
  • Friday: 8:00 AM – 6:00 PM
  • Saturday: 8:00 AM – 5:00 PM
    • As Needed / Potential of 2 Saturdays per month - will be discussed during interview process

Pay of $16.00- $20.00/hour based on experience. 

  What We're Looking For
  • Valid driver’s license with a clean driving record.
  • Strong organizational and time management skills.
  • Excellent verbal and written communication abilities.
  • Proficiency with technology, including Google Suite and CRM systems (training provided).
  • A guest-first mindset with a focus on building long-term relationships.
  • Ability to work independently while supporting team objectives.
  • Prior experience in a sales or administrative support role.
  • Knowledge of or interest in the automotive industry.

#ZR

Qualifications  Our Commitment to You

At Bergstrom Automotive, we value our team members and are dedicated to providing a supportive and rewarding workplace. Here's what you can expect when you join our team:

  • Competitive Compensation
  • Comprehensive Benefits: Medical, Dental, Vision, Short and Long Term Disability, and Life Insurance (for full-time team members)
  • Generous Time Off: Two weeks of PTO starting on your first day (for full-time team members)
  • Exclusive Discounts: Save on vehicles, service, and parts
  • Financial Security: 401(k) plan with company match (for full-time team members)
  • Work-Life Balance: Paid holidays (for full-time team members)
  • Wellness Support:
    • Wellness Program
    • Free Team Member Clinic
    • Access to a Free Health Coach
    • Employee Assistance Program
  • Team Recognition: Employee Referral Program
  • Career Development: Ongoing training and opportunities for growth and advancement

At Bergstrom Automotive, we are committed to fostering a culture where our team members thrive both personally and professionally. Join us and be a part of our dynamic, award-winning team!

Join Wisconsin’s Largest and Most Award-Winning Automotive Group!

Bergstrom Automotive, established in 1982 in Neenah, Wisconsin, has grown to become Wisconsin’s largest automotive group and a top 50 dealer in the United States. With over 2,300 team members across
40 dealerships representing 36 brands in Green Bay, Kaukauna, Appleton, Manitowoc, Neenah, Oshkosh, Madison, and Middleton, we are proud to deliver exceptional guest experiences every day.

Our team has been consistently recognized by Automotive News as the top dealership group to work for in Wisconsin and one of the best in the United States. We’ve also earned accolades such as Glassdoor’s “Best Places to Work” award and honors from the Better Business Bureau and Time Magazine.

At Bergstrom Automotive, we are deeply committed to giving back to our communities, supporting local organizations such as Make-a-Wish, United Way, and Breast Cancer Research at the Medical College of Wisconsin.

Join us and be part of a team dedicated to excellence, integrity, and making a difference both on and off the lot!

Skills Required

  • Valid driver's license with a clean driving record
  • Strong organizational and time management skills
  • Excellent verbal and written communication skills
  • Proficiency with technology, including Google Suite and CRM systems
  • Guest-first mindset focused on building long-term relationships
  • Ability to work independently while supporting team objectives
  • Prior experience in a sales or administrative support role
  • Knowledge of or interest in the automotive industry

Bergstrom Automotive Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bergstrom Automotive and has not been reviewed or approved by Bergstrom Automotive.

  • Healthcare Strength — Health coverage includes medical, dental, and vision, with added access to a team member clinic, a health coach, wellness programs, and an EAP. These offerings are presented as comprehensive and competitive for full-time employees.
  • Retirement Support — A 401(k) plan with company match is available alongside life and disability insurance. This combination is positioned to support longer-term financial security.
  • Wellbeing & Lifestyle Benefits — Employees can access vehicle, service, and parts discounts, plus wellness resources and occasional on-site perks like catered lunches at some locations. These benefits provide tangible value beyond base pay.

Bergstrom Automotive Insights

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The Company
HQ: Neenah, WI
2,500 Employees

What We Do

Bergstrom Automotive is a family-owned automotive dealership group based in Neenah, Wisconsin. Founded in 1974, it is one of the largest automotive marketplaces in the state, offering new and used vehicle sales, expert car service, parts, and financing across multiple franchises. The company is recognized for its commitment to transparent, upfront pricing and treating all guests like family.

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