Flannels are where luxury lives. Home to over 200 of the world's most coveted designer and contemporary brands, we set the standard for premium fashion across the UK, in-store and online. Every detail matters here, from the way a customer is welcomed to the way a collection is curated. If you love fashion and believe in doing things properly, you'll feel right at home.
The Role: Sales Assistant
This isn't your average shop floor job. As a Sales Assistant at Flannels, you're the face of luxury retail: the first impression, the trusted stylist, the reason customers come back. You'll create moments that feel personal, polished, and effortlessly premium, from the second the doors open.
What's In It For You
- Competitive pay that reflects what you bring
- Staff discount across the full Frasers Group family of brands
- Real progression, we grow fast, and so can you
- A premium environment designed to inspire (yours and the customers)
- Training and development to sharpen your craft and grow your career
What You'll Do
- Welcome every customer like they're walking into somewhere special, because they are.
- Ask the right questions, listen properly, and style with intent.
- Stay sharp on collections, brands, and trends so your recommendations land.
- Bring promotions, loyalty perks, and the little extras to life.
- Handle transactions with accuracy and confidence.
- Keep the shop floor looking flawless. Presentation is non-negotiable.
- Get the store trade-ready every morning through replenishment and prep.
- Spot the opportunity for an add-on or a smarter alternative, naturally.
- Deliver service that's consistent, considered, and unmistakably Flannels.
- Follow our policies and procedures. They're what keep the standard high.
What You'll Bring
- Confidence, energy, and a drive to deliver.
- Strong communication and people skills. You connect easily.
- A genuine passion for customer service done well.
- A team-first mindset and a love for fast-paced retail.
- Reliability, flexibility, and a willingness to roll with change.
- A real interest in designer and contemporary fashion.
How We Work
Our values shape every shift, every conversation, every decision:
- Think Without Limits: Move fast, take bold action, and bring the team with you.
- Own It and Back Yourself: Take responsibility, master the basics, and deliver results.
- Be Relevant: Stay connected to our people, our partners, and the planet.
Interest in this role is high, and once we find the right person, we close. Apply early so you don't miss out.
Skills Required
- Confidence, energy, and drive to deliver
- Strong communication and people skills
- Genuine passion for customer service
- Team-first mindset and ability to work in fast-paced retail
- Reliability, flexibility, and adaptability to change
- Interest in designer and contemporary fashion
- Ability to handle transactions with accuracy and confidence
- Maintain shop floor presentation, replenishment, and store readiness
What We Do
Frasers Group started as a small store in Maidenhead in 1982 and from there, grew to become a global powerhouse. We are now a collection of the world’s most iconic brands including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast. We believe the higher the risk, the greater the reward. We’ve never been afraid to strive forward and change the way the industry operates, diversifying our portfolio and elevating stores. We’re pushing the boundaries of traditional retail environments; future-proofing our business and improving product access to create a shopping environment that will be fit for purpose for many more years to come. We’re not sitting back – there’s no room for hesitation.
