Sales and Services Manager

Posted 2 Days Ago
Be an Early Applicant
Petaluma, CA, USA
In-Office
19-24 Hourly
Mid level
Kids + Family • Retail
The Role
Leads store sales and service operations, coaches team members, drives sales and customer experience KPIs, ensures policy and brand compliance, oversees POS, fulfillment, loyalty, protection-plan, framing, balloon, and in-store service programs, and provides Manager-on-Duty coverage. Requires strong retail leadership, customer service, operational execution, and physical ability to work on the sales floor and handle merchandise.
Summary Generated by Built In
Store - PETALUMA, CA

The Sales Manager leads and champions a high-performing selling culture across the store, driving strong sales results and an engaging customer experience. This role oversees front-end and service operations, ensuring consistent execution of selling behaviors, brand standards, and operational expectations. The Sales Manager supports the achievement of key sales and service KPIs through effective leadership, customer-focused coaching, and efficient day-to-day execution.
A few words from the Petaluma Store Manager:
As a Sales Manager for the Petaluma Team, you'll have the incredible opportunity to inspire creativity, build lasting customer relationships, and connect every customer with the products, services, and solutions that help bring their unique vision to life. If you're passionate about leading a team, delivering exceptional customer experiences, and making a meaningful impact every day, I invite you to apply and help us fuel the joy of creativity in our local community!

Major Activities

  • Assist Store Manager in leading and managing adherence to Standard Operating Procedures (SOPs) and Company programs to ensure compliance with applicable laws and requirements.
  • Ensure execution of Company policies and standards, holding team accountable for store conditions and results.
  • Model and coach best-in-class Customer Experience and ART of Selling behaviors, driving conversion and customer satisfaction.
  • Provide Manager-on-Duty (MOD) coverage, maintaining floor leadership, service standards, and operational continuity.
  • Ensure accurate and efficient use of POS and Self-Checkout systems, supporting smooth transactions and customer support.
  • Oversee Balloons business, birthday party operations, and other in-store programs and events
  • Promote and enroll customers in the Loyalty Rewards Program, driving retention and repeat visits through consistent execution.
  • Champion MCC/Extend services (US only), ensuring team awareness and customer adoption of protection plans and offerings.
  • Drive sales and operational excellence in the Knit & Sew Shop, including expertise and oversight of the Cut Bar experience.
  • Ensure efficient execution of BOPIS and Same Day Delivery, delivering timely order fulfillment and strong omni-channel service.
  • Support Custom Framing operations, including customer consultations and coordination with the frame shop (in select volume frame shops).
  • Train, coach, and develop team members through structured TM onboarding and ongoing skill-building across assigned departments.
  • Partner in maintaining strong Asset Protection practices, reducing shrink through awareness, compliance, and safe operations.

Other duties as assigned

Minimum Type of Experience Required

  • 3+ years retail leadership experience

Work Environment

  • Ability to remain standing for long periods of time
  • Ability to move throughout the store
  • Regular bending, lifting, carrying, reaching, and stretching
  • Ability to lift, carry, push, and pull merchandise and fixtures, up to 25-50 pounds with or without reasonable accommodation.
  • Ability to climb ladders or step stools to stock and retrieve products.
  • Ability to perform repetitive motions, including scanning items, stocking shelves, and operating POS equipment.
  • Ability to work in a fast-paced environment with frequent customer interactions.
  • Work hours include nights, weekends and early mornings

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.

Total Base Pay Range for this Position:

$19.25 - $23.80
This position may be eligible for overtime compensation in accordance with state and local laws.

At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative. For more information, please visit www.michaels.com.


Michaels offers a range of benefits to support team members and their families. Depending on position and eligibility, team members may have access to a 401(k) with employer match, an Employee Assistance Program, medical, dental, and vision coverage, telemedicine services, flexible spending accounts, commuter benefits, tuition assistance, adoption assistance, and various voluntary insurance options. All team members enjoy everyday perks such as employee discounts and access to partner discount programs. For a summary of benefits, visit the Michaels Benefits at a Glance page. For additional information regarding benefits, visit MIKBenefits.com


Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and/or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).

EEOC Know Your Rights Poster in English

EEOC Know Your Rights Poster in Spanish

EEOC Poster Optimized for Screen Readers

Federal FMLA Poster

Federal EPPAC Poster

Skills Required

  • 3+ years of retail leadership experience
  • Ability to stand for long periods and move throughout the store
  • Ability to bend, lift, carry, reach, stretch, push, and pull merchandise or fixtures weighing up to 25–50 pounds
  • Ability to climb ladders or step stools
  • Ability to perform repetitive motions, including scanning, stocking, and operating POS equipment
  • Ability to work nights, weekends, and early mornings

Michaels Stores Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Michaels Stores and has not been reviewed or approved by Michaels Stores.

  • Healthcare Strength Multiple medical, dental, and vision options are available alongside virtual care and an Employee Assistance Program. Basic life and AD&D are provided for full-time team members, with optional disability coverage.
  • Retirement Support A 401(k) plan with company matching supports savings for retirement. Eligibility begins after a short tenure period.
  • Wellbeing & Lifestyle Benefits Team members receive broad merchandise and custom framing discounts plus partner savings on fitness, travel, and services. Programs such as Michaels CARES and tuition assistance add wellbeing and development support.

Michaels Stores Insights

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The Company
HQ: Irving, TX
10,149 Employees
Year Founded: 1973

What We Do

The Michaels Companies, Inc. is North America's largest specialty provider of arts, crafts, framing, floral, wall décor, and seasonal merchandise for Makers and do-it-yourself home decorators. The Company owns and operates more than 1,200 stores in 49 states and Canada. Additionally, the Company serves customers through Michaels.com, consumercrafts.com and aaronbrothers.com. The Michaels Companies, Inc., also owns Artistree, a manufacturer of high quality custom and specialty framing merchandise, and Darice, a premier wholesale distributor in the craft, gift and decor industry.

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