Sales Analyst, Kroger

Who You Are:

You are a scrappy, humble, and highly analytical individual who excels in using data to solve problems and communicate compelling stories. As a true people partner, you have excellent verbal, written, and presentation skills and work well with cross-functional teams. You have foundational category analyst/management skills and possess a deep understanding of Kroger and applicable Kroger systems (Stratum, 84.51, Market6, etc.). You’re an expert at “rolling up your sleeves” and are highly motivated to immediately help support our strategic initiatives at Kroger. Finally, you have a strong bias for action and are extremely intellectually curious; you enjoy rigorously analyzing data, uncovering strategic insights, and packaging pertinent information into creative selling stories/solutions that will ultimately help accelerate the Once Upon a Farm business at Kroger, leading to holistic category growth.

The Task at Hand:

The Sales Analyst will report to the Kroger National Account Manager and is accountable for ensuring our Kroger sales team and cross-functional and external partners are equipped with timely, accurate, and robust updates on our business/category performance drivers and opportunities. This individual will be responsible for reporting weekly sales performance in addition to the creation of selling tools and materials that can be leveraged by the Kroger sales team across each of the categories in which we compete. The Analyst will support ongoing project work as we develop new category strategies and stories to advance our business and partnership with Kroger. Key accountabilities will include inventory/data analysis, the creation of monthly performance scorecards, preparing custom/Ad Hoc category selling materials, and supporting the KOMPASS category review process by ensuring accuracy and optimization of Kroger data portals and resources. This individual will also support item set-up and maintenance in addition to regular contract submissions.

In This Role, You Will:

Reporting and Analytics

• Pull, analyze, and report weekly data and insights to the organization regarding Once Upon a Farm’s sales performance across each product category at Kroger

• Ensure on-time and accurate analysis and reporting is completed for the Kroger sales team & broader organization using Stratum/84.51/Market6. Serve as the primary point of contact with 84.51

• Create monthly business scorecards and tools for the Kroger sales team to help measure the business and guide actionable recommendations (goal to define clear account penetration, sales, and share goals)

• Have expert knowledge of category & competition and report out monthly

• Work closely with the Kroger NAM and Business Development team to promo scenario plan. Perform post-promo analysis to review promo performance and discuss results with the Kroger team as well as cascade positive results to Kroger

• Present key insights and business updates to Kroger counterparts during regular meeting cadence to help strengthen brand initiatives and become a trusted category partner

Distribution Planning and Accountabilities

• Support the Kroger account team by managing the Distribution Planning Lifecycle from annual planning, sell-in, and result tracking

• Work closely with the Kroger NAM to map out annual and long-range growth plans for Once Upon a Farm at Kroger

Category Management

• Through the analysis of Kroger-specific POS data, support strategic selling initiatives and develop impactful insights that meet category and retailer-specific needs

• Partner with the Once Upon a Farm Category Management team to provide Kroger custom insights leveraging Market 6 and Strategy for category reviews, new item analysis, promotional planning, and other ad hoc needs

• Craft robust fact-based selling stories utilizing retailer-specific POS data, panel data, shopper-card data, and other research

Special Projects & Initiatives

• Support project work as requested by the Leadership, Category, and Kroger account sales team

• Provide support in new item set-up and ongoing online maintenance in addition to periodic contract submissions

• Support Fresh Baby cooler rollout via the management of the cooler rollout process; leverage third-party cooler reporting to help drive cooler compliance and ensure flawless execution at retail

• Perform other duties as assigned

In This Role, You’ll Bring With You:

• 2-4+ years of Category Management experience in the food and/or beverage industry

• 3+ years of industry experience within Consumer-Packaged Goods/Fast Moving Consumer Goods

• Advanced knowledge of 84.51/Stratum and Market6 portals

• Expertise leveraging Microsoft Suite, Outlook, Slack, and other professional platforms

• Exceptional organizational, communication, and time management skills

• Extremely strong analytical skills

• Ability to establish and maintain strong internal and external working relationships

• Preferably located in, or near, Cincinnati, Ohio

• Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each year in addition to role-specific travel

• Genuine passion for improving childhood nutrition for a healthier and happier planet

• Desire to contribute to a dynamic, high-growth, purpose-driven work environment

• Demonstrated ability to thrive in ambiguity while deeply understanding business needs

• Previous exposure to cross-functional work between Sustainability and Sales preferred

• Must reside in the United States to be considered for this position

• Please note that visa sponsorship is not available for this position

Compensation:

• Full-Time, Salaried, Exempt

• The anticipated salary range for this position is $85,000 to $105,000. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks.

Additional:

• Remote-first work environment

• Annual Bonus

• 401(k) program + 4% company match after three months

• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance

• Monthly Cell and Internet Stipend

• Quarterly Farm-to-Fridge home deliveries and Employee Discounts

• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey

• Unlimited Paid Time Off

• Paid Volunteer Time

• Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections

• Medical Insurance for the employee covered at 100% on select plans with additional plan options at a reduced cost to the employee

• Vision and Dental Insurance covered at 100% for the employee and dependents

• Life insurance

• Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans

• Employee assistance program (EAP)

• All other benefits, leaves, and insurance as required by law, based on your specific residence

• And so much more!

Who We Are

Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.

Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy, snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.

We support and champion farmers who supply the highest-quality organic ingredients for our foods. We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families. Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.

Once Upon A Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon A Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.

In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon A Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.

Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

You must reside in the United States to be considered for this position.