MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.
MissionAs an integral member of the MGA Sales Team, the Account Manager will help develop and grow retail partnerships while supporting MGA’s expansion into new retail channels and/or beyond core toys into beauty and cosmetics, baby, home organization, and other emerging consumer product categories. Assigned to the Walmart, Target, or ALT Channel Team, this role will work alongside experienced sales leaders and cross-functional partners, with increasing responsibility for customer relationships, business planning, product presentations, forecasting, and execution.
We are looking for a curious, energetic, commercially minded self-starter who is eager to learn, willing to roll up their sleeves, and motivated to build a career in sales. Success requires both an eye for new opportunities and the discipline to turn ideas into results.
Key Result Areas & Time UtilizationResponsibility
Allocation
Account Management & Business Development
30%
Category Expansion, Assortment & Retail Execution
25%
Forecasting, Planning & Business Analytics
20%
Cross-Functional Collaboration & Product Launches
15%
Operational Excellence & Business Support
10%
Position RequirementsEducation & Experience- Up to 5 years of experience in sales, account management, retail, category management, merchandising, eCommerce, marketing, or another relevant commercial role; strong early-career candidates are encouraged to apply.
- Bachelor’s degree preferred; equivalent practical experience will be considered.
- Exposure to national or regional retailers, consumer products, beauty, baby, home, home organization, general merchandise, or related categories is an asset.
- Experience with Walmart, Target, specialty/value/grocery/drug retailers, retail data platforms, and retailer systems is welcomed but not required.
- Strong curiosity about consumers, retail trends, products, and how to win shelf space and distribution.
- Strong analytical aptitude, with proficiency in Excel and the ability to interpret sales data, identify trends, and support commercial decisions. Eager to learn new systems and analytical tools.
- Clear communicator who can build relationships, prepare persuasive presentations, and follow through on commitments.
- Highly organized, resourceful, resilient, and comfortable managing shifting priorities.
- Takes initiative, asks good questions, accepts coaching, and is willing to handle both strategic and hands-on work.
- Commercial mindset with an interest in sales growth, pricing, margin, and profitability.
Key ResponsibilitiesAccount Management & Business Development
- Support day-to-day customer relationships and progressively own assigned accounts, categories, or initiatives.
- Proactively identify and pursue new doors, departments, consumers, and distribution opportunities beyond MGA’s current business.
- Prepare for and participate in retailer meetings, line reviews, and business reviews; follow up reliably on commitments.
- Track customer priorities, competitive activity, and category trends; bring forward ideas to grow profitable sales.
- Help build retailer-specific assortments and presentations across channels and categories.
- Partner with Product Development and Marketing to translate retailer needs and consumer insights into compelling programs.
- Support item setup, launch readiness, merchandising, promotions, and in-store and online execution.
- Work with Sales leadership and Demand Planning on item-level forecasts, sales plans, and inventory needs.
- Review POS, sell-through, distribution, inventory, and promotional performance to identify opportunities and risks.
- Prepare accurate updates, analysis, presentations, and recommendations for customer and internal meetings.
- Coordinate with Marketing, Product Development, Finance, Demand Planning, Supply Chain, Customer Service, and eCommerce to deliver customer commitments.
- Monitor key milestones, purchase orders, inventory availability, pricing, and launch timelines; help resolve issues quickly.
- Maintain accurate account information, communicate changes early, and identify ways to improve processes and execution.
- You see an opportunity and take the initiative to pursue it—not just wait for direction.
- You enjoy the details as much as the big idea and will do the work required to deliver.
- You are curious about new categories and willing to become the expert over time.
- You build trust, use data to support your thinking, and stay accountable when plans change.
- You want to learn from experienced leaders and grow into a future sales leader at MGA.
Reports To: Assigned Sales Leader (Walmart, Target, or ALT Channel)
Works Closely With: Product Development, Marketing, Finance, Demand Planning, Supply Chain, Customer Service, and eCommerce.
Location
Alternative Channels: Remote
Walmart Team: Bentonville Office
Target Team: Minneapolis Office
Travel: As needed for retailer meetings, line reviews, company meetings, and industry events.
Growth OpportunityThis is an opportunity to help shape MGA Entertainment’s next chapter of growth. You will gain hands-on experience with major retail partners, new consumer categories, product launches, forecasting, and commercial strategy. As your expertise develops, you will take on greater ownership and have the opportunity to build toward future sales leadership roles.
Skills Required
- Up to 5 years of experience in sales, account management, retail, category management, merchandising, eCommerce, marketing, or another relevant commercial role
- Bachelor's degree or equivalent practical experience
- Strong analytical aptitude and proficiency in Excel
- Ability to interpret sales data and identify trends
- Clear communication and relationship-building skills
- Ability to prepare persuasive presentations and follow through on commitments
- Strong organization, resourcefulness, resilience, and ability to manage shifting priorities
- Interest or exposure to national or regional retailers, consumer products, beauty, baby, home, home organization, or related categories
- Experience with Walmart, Target, specialty, value, grocery, or drug retailers; retail data platforms; and retailer systems
What We Do
MGA Entertainment is a privately held toy and entertainment company that develops original and licensed consumer products and entertainment properties. Its portfolio spans toys, games, dolls, apparel, consumer electronics, home décor, and sporting goods, along with movies and television series. Known brands include L.O.L. Surprise!, Little Tikes, Rainbow High, Bratz, and MGA’s Miniverse. The company says its mission is to inspire imagination and creativity through innovative play.
