The Regional Sales Manager is responsible for achieving assigned revenue targets by acquiring new maintenance training clients and expanding business within an existing customer portfolio in a Level I territory. This role serves as the primary customer interface for all maintenance training solutions and acts as a trusted advisor to drive long-term client engagement and growth.
Territory assignments are based on market potential, historical performance, customer complexity, and individual experience to maximize success and revenue generation.
Revenue Growth & Sales Execution
- Own and deliver assigned revenue targets through new business acquisition and growth within existing accounts
- Execute the CAE sales methodology, including prospecting, solution positioning, negotiation, and closing
- Maintain strong focus and resilience to overcome objections and deliver on territory objectives
- Manage the full sales cycle, ensuring accurate forecasting and delivery of projected growth
Customer Engagement & Advisory
- Act as the primary interface between customers and CAE for all maintenance training needs
- Serve as a trusted advisor by assessing customer training requirements and aligning solutions to their needs
- Build strong, trust-based relationships and foster open, transparent dialogue with clients
- Demonstrate deep understanding of CAE’s product suite and articulate value propositions effectively
Territory & Pipeline Management
- Develop and execute a strategic territory plan leveraging data insights (e.g., aircraft density, market trends)
- Identify key prospects and opportunities to expand wallet share
- Build and sustain a healthy pipeline of new and existing opportunities
- Ensure accurate and timely updates in Salesforce, including opportunity tracking and probability of closure
- Secure signed contracts for all scheduled training events in line with company policies
Customer Experience & Retention
- Deliver exceptional customer service through responsiveness, expertise, and proactive problem-solving
- Monitor customer engagement, identify trends, and mitigate risks to maximize retention
- Maintain consistent and professional communication across all channels (email, phone, in-person)
- Adapt approach based on customer dynamics and decision-making processes
Collaboration & Stakeholder Management
- Build strong internal partnerships with Sales, Operations, Booking Specialists, Production Controllers, and Leadership
- Ensure alignment to support high-quality training delivery and customer satisfaction
- Contribute to a collaborative and performance-driven team environment
- University degree in Engineering, Business, Commerce, or related field (or equivalent experience)
- 2–5 years of sales experience, preferably in a B2B environment
- Experience or network within Business Aviation Maintenance (including MROs) is a strong asset
- Demonstrated ability to manage relationships in a global, culturally diverse environment
- Results-driven with strong commercial acumen
- Excellent communication and influencing skills
- Customer-centric mindset with advisory capabilities
- Strong organizational and pipeline management skills
- Resilient, proactive, and solution-oriented
#LI-AK1
About CAEAt CAE, our mission is clear: to help make the world a safer place. For nearly 80 years, we’ve driven innovation in simulation, training, and mission readiness to support critical operations worldwide. By leveraging advanced technologies, we empower our customers to operate smarter, faster, and more sustainably. Join a purpose-driven organization where bold ideas are encouraged, collaboration drives progress, and your growth fuels our shared success.
Position Type RegularEqual Opportunity & Accommodations
CAE is committed to providing equal opportunities to all applicants, regardless of race, nationality, color, religion, sex, gender identity or expression, sexual orientation, disability, neurodiversity, veteran status, age, or other characteristics protected by law. We encourage applicants who may not meet every qualification to apply. Reasonable accommodations are available—contact your recruiter or email [email protected] if needed.
Data PrivacyPrivacy Statement | CAE
As part of our process, we may use AI‑supported tools to help review applications, with human decision‑making at every step. CAE thanks all applicants for their interest. However, only those whose background and experience match the requirements of the role will be contacted.
Skills Required
- University degree in Engineering, Business, Commerce, or related field (or equivalent experience)
- 2-5 years of sales experience, preferably in a B2B environment
- Experience or network within Business Aviation Maintenance (including MROs)
- Demonstrated ability to manage relationships in a global, culturally diverse environment
- Strong commercial acumen and results-driven sales approach
- Excellent communication and influencing skills
- Customer-centric mindset with advisory capabilities
- Strong organizational and pipeline management skills
- Experience using Salesforce for opportunity tracking and forecasting
- Resilient, proactive, and solution-oriented
What We Do
CAE is a high technology company, at the leading edge of digital immersion, providing solutions to make the world a safer place. Backed by a record of 75 years of industry firsts, we continue to reimagine the customer experience and revolutionize training and operational support solutions in civil aviation, defense and security, and healthcare. We are the partner of choice to customers worldwide who operate in complex, high-stakes and largely regulated environments, where successful outcomes are critical. Testament to our customers’ ongoing needs for our solutions, over 60 percent of CAE’s revenue is recurring in nature. We have the broadest global presence in our industry, with approximately 13,000 employees, 180 sites and training locations in over 35 countries
