*제출서류: 국문 및 영문 이력서 (경력 중심), 국문 자기 소개서
(영문이력서 필수 제출이며, 자기소개서에는 역량과 태도의 강점, 지원 동기 반드시 명시)
The Hoffman Agency Korea — a leading tech-focused PR firm headquartered in Silicon Valley — is looking for a seasoned PR professional to join our growing team.
This role is perfect for someone with strong agency experience who thrives in a fast-paced, tech-driven environment and is ready to lead multi-faceted communications programs across media, digital, and integrated channels.
The Hero’s Background: Qualifications
We’re seeking a communications professional who brings both passion and precision to their work — someone who’s excited about tech, storytelling, and long-term growth. Ideal candidates will have:
- 3+ years of experience in PR and/or Digital IMC, preferably in an agency environment
- A strong understanding of — and genuine interest in — technology and communications
- Excellent interpersonal skills and the ability to engage effectively with clients, media, and internal teams
- A collaborative mindset with the flexibility and maturity required for cross-functional teamwork
- An interest in sustainable, long-term growth, and a desire to evolve with a developing team
- Proficiency in English communication across speaking, writing, reading, and listening
- Confident in engaging with international clients through virtual meetings and cross-cultural communication
- Proven ability to manage both media relations and digital communications seamlessly
- Prior experience working in a PR and/or Digital agency environment
The Plot Thickens: Job Description
Industry & Client Insight
- Deep understanding of agency life and the technology media landscape
- Strong knowledge of clients' industries, business goals, and how to align them with strategic communications objectives
- Ability to communicate strategic direction clearly to internal teams, clients, and senior stakeholders
- Mentorship mindset — supporting the growth and development of account teams
- Ownership of agency standards in profitability, quality, and business development
Account & Project Management
- Lead day-to-day execution of PR programs across multiple accounts
- Ability to manage timelines, budgets, and KPIs with precision and agility
- Drive programs from planning to delivery, managing client expectations throughout
- Provide strategic direction while ensuring flawless execution from the team
Client Consulting & Relationship Management
- Proactive, solution-oriented, and confident in managing senior-level client relationships
- Skilled at crafting go-to-market strategies, positioning, and tactical ideas
- Strong communication & consulting skills — including the ability to push back when needed, and to offer clear, actionable recommendations
- Track record of account growth and client trust-building
- Ability to identify issues early and offer strategic resolutions
IMC & Digital Communication
- Solid understanding of digital channels and how to integrate them with traditional media
- Evolving knowledge of social platforms and content trends
- Experience with paid, owned, and earned strategies across campaigns
- Open and adaptive to fast-changing social platforms, with a strong sense for how to apply insights in real time
- Ability to advise clients on content marketing and integrated communications thinking
Media & Industry Relations
- Strong network of media, analysts, and relevant industry stakeholders
- Confident in developing compelling storylines and securing top-tier coverage
- Strategic in leveraging media trends, news-jacking, and partnership opportunities
- Experience with advertorials, branded content, and influencer/media collaborations
Writing, Editing & Strategic Planning
- Excellent writing and editing skills in both Korean and English (Press releases, bylines, speeches, etc.)
- Ability to develop executive-level presentations and thought leadership content
- Experience crafting integrated comms plans and campaign proposals
- Comfortable working with design teams to produce social content (e.g., quote cards and social posts)
About The Hoffman Agency
The Hoffman Agency Korea is small — but mighty. Backed by our global headquarters in Silicon Valley, we bring the agility of a tight-knit local team with the reach and resources of an international network. Guided by our belief that “The Story Is Always There,” we help clients grow through storytelling that’s both strategic and deeply resonant.
We’re proud to partner with some of the world’s most influential tech brands — including Open AI, Zoom, DeepL, ASML, Lam Research, Tinder, and Ripple — while also supporting the global communications of Korea’s most innovative companies like Seegene, LG CNS, and Dorco.
As an internationally award-winning team, we foster a horizontal, flexible culture grounded in DE&I values. Mutual respect, true collaboration, and open communication create a space where ideas flourish — and people grow together. Above all, it’s the people who make this team the greatest benefit of all.
For more information, visit https://www.hoffman.com/ https://hoffman.kr/
Skills Required
- 3 or more years of experience in public relations and/or digital integrated marketing communications
- Prior experience in a public relations or digital agency environment
- Strong understanding of and genuine interest in technology and communications
- Excellent interpersonal skills with clients, media, and internal teams
- Ability to collaborate cross-functionally with flexibility and maturity
- Proficiency in English speaking, writing, reading, and listening
- Experience engaging international clients through virtual meetings and cross-cultural communication
- Ability to manage media relations and digital communications
- Strong understanding of agency operations and the technology media landscape
- Knowledge of client industries, business goals, and strategic communications alignment
- Ability to communicate strategic direction to internal teams, clients, and senior stakeholders
- Experience leading day-to-day PR program execution across multiple accounts
- Ability to manage timelines, budgets, and KPIs
- Client consulting, relationship management, and strategic recommendation skills
- Experience developing go-to-market strategies, positioning, and tactical ideas
- Track record of account growth and client trust-building
- Understanding of digital channels, social platforms, and integrated communications
- Experience with paid, owned, and earned campaign strategies
- Strong media, analyst, and industry stakeholder network
- Experience securing top-tier media coverage and managing media collaborations
- Excellent Korean and English writing and editing skills
- Ability to create executive presentations, thought leadership content, integrated communications plans, and campaign proposals
- Ability to collaborate with design teams on social content
What We Do
The Hoffman Agency is a global marketing and public relations consultancy headquartered in San Jose, CA, specializing in business-to-business technology. The firm helps technology, telecommunications, consumer electronics, and travel companies communicate compelling messages and solve complex business problems through integrated communications, digital content marketing, and thought leadership campaigns designed to support brand growth and sales.
